Positions in this job family direct a public information program for an agency and/or prepares and markets agency-generated publications.
The functions in this job family will vary by level, but may include the following:
Plans public information programs and projects; prepares budget for the informational program; develops and implements special projects.
Plans, supervises, and coordinates staff projects, including assessment of staff needs and assignment of work.
Establishes and maintains cooperative relationships with officials and agencies; maintains liaison with the media.
Represents the agency at public programs, on official business and at professional conferences and seminars.
Advises management on matters concerning agency's public image.
Serves as a public information consultant to agency clients.
Provides in-service training to staff.
Develops and implements the marketing plan for a publication, regardless of media; develops budget for publication; evaluates sales and promotional programs; prepares contracts.
KNOWLEDGE, SKILLS, & ABILITIES
Level I: Knowledge of English usage, including grammar and composition; of marketing techniques; of all aspects of public information, public relations, and advertising principles and techniques; of editorial methods; of publishing techniques and procedures of various media; of supervisory principles and practices; and of research methods and techniques. Ability is required to practice and uphold public relations principles and codes of ethics; to conduct research and write; to plan, organize and direct the work of support staff; and to plan and monitor budgets.
Level II: Knowledge of public relations principles and techniques; of gathering and analyzing data; of planning, composing and editing; of various media used to present information to the public; and of supervisory practices and techniques. Ability is required to communicate effectively; to analyze situations and make decisions; to develop and monitor a budget; and to establish and maintain effective working relationships with others.
The Public Information Manager job family consists of two levels of work which are distinguished by specificity of assignment.
Level I: This is the specialist level where incumbents are responsible for editing and marketing state publications.
Level II: At this level incumbents are responsible for the management of a public information program for an agency.
Level I: Education and Experience requirements at this level consist of a bachelor's degree in journalism, English or a related field and three years of professional-level experience in writing, editing, radio and/or television, public relations or serving as a public information manager; or an equivalent combination of education and experience.
Level II: Education and Experience requirements at this level consist of those identified in Level I plus three additional years of qualifying professional-level experience.
CLASS: E45A; EST: 9/10/2007; REV: 7/2/2012 7:45:00 AM;
CLASS: E45B; EST: 9/10/2007; REV: 7/2/2012 7:45:00 AM;