Public Information Manager I (#E45A)
$17.68-$32.42 hourly / $3,065.31-$5,619.73 monthly / $36,783.71-$67,436.80 annual

Public Information Manager II (#E45B)
$19.63-$35.99 hourly / $3,402.40-$6,237.73 monthly / $40,828.79-$74,852.78 annual


Positions in this job family direct a public information program for an agency and/or prepares and markets agency-generated publications.


The functions in this job family will vary by level, but may include the following:

  • Plans public information programs and projects; prepares budget for the informational program; develops and implements special projects.
  • Plans, supervises, and coordinates staff projects, including assessment of staff needs and assignment of work.
  • Establishes and maintains cooperative relationships with officials and agencies; maintains liaison with the media.
  • Represents the agency at public programs, on official business and at professional conferences and seminars.
  • Advises management on matters concerning agency's public image.
  • Serves as a public information consultant to agency clients.
  • Provides in-service training to staff.
  • Develops and implements the marketing plan for a publication, regardless of media; develops budget for publication; evaluates sales and promotional programs; prepares contracts.


Level I:   
Knowledge of English usage, including grammar and composition; of marketing techniques; of all aspects of public information, public relations, and advertising principles and techniques; of editorial methods; of publishing techniques and procedures of various media; of supervisory principles and practices; and of research methods and techniques.  Ability is required to practice and uphold public relations principles and codes of ethics; to conduct research and write; to plan, organize and direct the work of support staff; and to plan and monitor budgets.

Level II:   
Knowledge of public relations principles and techniques; of gathering and analyzing data; of planning, composing and editing; of various media used to present information to the public; and of supervisory practices and techniques.  Ability is required to communicate effectively; to analyze situations and make decisions; to develop and monitor a budget; and to establish and maintain effective working relationships with others.



The Public Information Manager job family consists of two levels of work which are distinguished by specificity of assignment.

Level I:   
This is the specialist level where incumbents are responsible for editing and marketing state publications.

Level II:   
At this level incumbents are responsible for the management of a public information program for an agency.



Level I:    
Education and Experience requirements at this level consist of a bachelor's degree in journalism, English or a related field and three years of professional-level experience in writing, editing, radio and/or television, public relations or serving as a public information manager; or an equivalent combination of education and experience.

Level II:   
Education and Experience requirements at this level consist of those identified in Level I plus three additional years of qualifying professional-level experience.

CLASS: E45A; EST: 9/10/2007; REV: 7/2/2012 7:45:00 AM;
CLASS: E45B; EST: 9/10/2007; REV: 7/2/2012 7:45:00 AM;

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