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MSAA Managing Director

Recruitment #24-007055-0001


Maryland Public Television, commonly known as MPT, is a public television network that broadcasts throughout the entire state of Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. MPT is Maryland's only statewide broadcaster. Headquartered in Owings Mills, MPT is a member of the Public Broadcasting Service (PBS) and is a producer of both locally and nationally distributed TV programs and digital content. 


In addition, it also serves other Maryland State agencies by providing training material, advertising services and educational content to schools.

The Maryland State Ad Agency (MSAA) is a division of MPT that provides advertising,  communications, and marketing to support state agencies across the region. Much of MSAA’s advertising work is focused on raising awareness and driving direct response to state and local initiatives like fighting drug addiction, helping seniors, combatting problem gambling, recruiting state troopers, protecting the environment and informing underserved communities about educational and workforce training opportunities. MSAA is a full service and first-class ad agency that provides clients with goal setting, strategy development, creative production, media planning, research, distribution, and reporting services on traditional, social, and digital media platforms.


Maryland Public Television

11767 Owings Mills Blvd

Owings Mills, MD 21117

Main Purpose of Job

The Managing Director will run the day-to-day operations of the Maryland State Ad Agency (MSAA), an independent division of Maryland Public Television (MPT). The Managing Director will oversee all aspects of MSAA, including, but not limited to, business development, client relations, account planning, analytics, identifying and implementing best practices,  staffing, team leadership, media placement, and budget management. The Managing Director, reporting to the Executive Vice President of MPT, is also responsible for hiring and empowering the Creative Director to build out the creative vision and production operations of the agency.

This is a Special Appointment position and services at the pleasure of the Appointing Authority.


  •  As the Department head of MSAA, this position is responsible for employee morale, adherence to state and agency policies, training, employee evaluation, and leveraging the talents of team members to ensure the success of client projects. 
  • Developing, updating and executing the agency’s business plan, including goal setting for all aspects of  the agency, as well as determining key performance indicators, and metrics for success. 
  • Fostering client satisfaction by building relationships with existing clients to support and backstop the account management team.
  • Working with the account team to develop account strategy, budget, timeline, and creative brief. 
  • Maintaining the agency’s budget to ensure the expenses are controlled and revenue goals are met. 
  • Identifying best practices and staying abreast of industry trends, including being aware of the latest software tools to improve agency efficiency and quality of services. 
  • Hiring/managing staff, including the Creative Director. 
  • Leading business development, including agency marketing and client recruitment. 
  • Managing the staff and contractors of the agency with direct report oversight of business operations, client relations, analytics and research, account planning, and media placement. 
  • Work with the creative director to determine the creative vision for the agency. marketing the agency, overseeing all operations, including media planning, placement timelines, buying, creative services, trafficking, reporting and client services. 
  • Work with the creative director to develop quality vendor relationships to ensure access to outstanding freelancers and contractors for use when needed to meet client goals. 
  • Ensure that all projects are measurable by industry standard metrics and key performance indicators and that both staff and clients have access to analytics, reporting and dashboards as appropriate.


Education: Bachelor’s degree in advertising, marketing or a related field.

Experience: A minimum of ten (10) years of experience working in an advertising agency with a minimum of five (5) years of experience senior management roles.

Note: Portfolio advertising school may be substituted for the required education. 

For education obtained outside the United States, you will be required to provide proof of the equivalent American education as determined by a foreign credential evaluation service.

Resumes will NOT be accepted in lieu of completing the online or paper application.


Strong preference will be given to applicants who possess the following preferred qualification(s):

  • Extensive understanding and experience with agency management best practices, advertising industry  operations, business development, account planning, and client management. 
  • Ability to develop account strategies based on industry trends and developments. 
  • Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
  • Strong skills in staff development and mentoring. 
  • Excellent management, negotiation, listening, and verbal and written communication skills. 
  • Decisiveness and strong problem-solving skills, especially under pressure. 
  • Ability to develop and maintain strong working relationships under deadlines. 
  • Experience writing agency business plans that include KPIs is preferred. 
  • Strong existing relationships with Maryland media outlets’ sales operations preferred. 

Selection Plan


Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.


Applicants must provide sufficient information on the application to show they meet the qualifications for this recruitment. All information concerning the qualifications, including any requested documentation (diploma, transcript, certificate, etc.) must be submitted and received by the closing date. Information submitted after this date will not be considered.


The examination will consist of a rating of your education, training, and experience as presented on your application and as they relate to the requirements of the position. Therefore, it is important that you provide complete and accurate information on your application. Resumes will NOT be accepted in lieu of completing the online or paper application.



Online applications are highly recommended. However, if you are unable to submit your application online, or encounter difficulty attaching required or optional documentation, you may submit by mail to: Maryland Public Television – HR , 11767 Owings Mills Blvd., Owings Mills, MD 21117,  or by fax to:410-581-4382. Paper application and required materials must be received by the closing date for the recruitment.  No postmarks will be accepted.
Please be sure to include your name, identification number (Easy ID#) and job announcement number on any documentation to ensure timely processing. Only additional materials that are required will be accepted for this recruitment.
For questions regarding this recruitment, please contact L. Johnston at 410-581-4047 or

If you are having difficulty with your user account or have general questions about the online application System, please contact MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or

Appropriate accommodations for individuals with disabilities are available upon request by Calling MD TTY Relay Service at 1-800-735-2258.

We thank our Veterans for their service to our country.

People with disabilities and bilingual applicants are encouraged to apply. 

As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State’s diversity. .

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