ADMINISTRATOR II
Seafood Marketing Manager
Recruitment #26-002587-0051
| Department | MDA Mktg Animal Ind & Cons Svcs - Mktg & Agr Dev |
|---|---|
| Date Opened | 10/14/2026 12:45:00 PM |
| Filing Deadline | 10/28/2026 12:45:00 PM |
| Salary | $71,805.00 - $113,243.00/year |
| Employment Type |
Full-Time
|
| HR Analyst | Stacey Summers |
| Work Location |
Anne Arundel
|
| Telework Eligible | Yes |
Introduction
The Maryland
Department of Agriculture is a department under Maryland's Executive
Branch. Formed in 1972 by the Maryland General Assembly to address the
agriculture needs for the State of Maryland, the Department oversees and serves
as a regulatory body for animal health, consumer services to include marketing and lab services, plant and
pest management and resource conservation. As the number one industry in
Maryland, the diversity of agriculture programs in the State continues to
expand and grow.
MDA's Vision
Achieving excellence in programs
and services that preserve and protect agricultural resources and the
environment, promote profitable agriculture and consumer confidence, and
enhance the quality of life for all Marylanders.
MDA's Mission
Providing leadership and support to
agriculture and the citizens of Maryland by conducting regulatory, service, and
educational activities that assure consumer confidence, protect the
environment, and promote agriculture.
Maryland's Best, Maryland’s state-wide marketing program connecting consumers to fresh and local Maryland products, works to identify and develop profitable marketing local, national, and international opportunities for Maryland farmers and agricultural producers. The program also serves as a conduit for federal resources and for policy information specific to the agricultural sector. These programs have direct and indirect financial impact on farmers and producers and affect the way they sell their products and develop new buyers.
GRADE
GRADE 17 – This position offers a salary range of $71,805.00-$113,243.00 Yearly/annually based on qualifications, agency authority, agency budget, pay equity, and hiring salary guidelines.
LOCATION OF POSITION
50 Harry S Truman Parkway, Annapolis, MD 21401
Main Purpose of Job
This
position will develop facilitate and maintain marketing initiatives to promote
increased sales of Maryland seafood products and provide more value and
awareness for Maryland’s Seafood industries.
This position develops advertising and campaigns that promote Maryland
seafood products and expand market opportunities for the State’s seafood
business. Additionally, this position serves as the spokesperson for the
Maryland Department of Agriculture (MDA) while engaging with seafood
processors, watermen and other producers.
This position also serves as liaison to related organizations and serves
as the Administrator and Coordinator for the Seafood Marketing Advisory Commission. This position contributes to the success of
the Department of Agriculture in tis mission to support the profitability of
agriculture and seafood by developing business to business contacts for Maryland
processors, watermen and aquaculture producers as well as campaigns reaching
consumers.
This position will be the Department’s subject matter expert on seafood marketing and will receive a multitude of requests for input on any issue related to seafood. This role involves high-visibility projects, requiring an understanding of broad public policy issues as well as the ability to deal effectively with high-level elected officials and the media. Excellent interpersonal skills, strong written and verbal communication skills (including internet programs), the ability to recognize the need for confidentiality, and the ability to maintain that confidentiality are critical.
This position contributes to the success of the Department of Agriculture in its mission to support the profitability of agriculture by locating, securing and administering grant-funded programs related to watermen and seafood processors. This position is also responsible for writing grants that support the Maryland seafood industry, along with determining what events are worth sponsoring for Maryland seafood. In addition, the position identifies what trade shows and conferences are worth attending to promote Maryland seafood, along with presenting at various conferences as subject matter expert. This position also oversees and manages the seafood marketing budget, along with allocating funds to certain projects that stimulate and leverage the Maryland seafood industry.
POSITION DUTIES
Develop, direct and maintain marking
projects to enhance the production, distribution and consumption of Maryland
seafood products. Design, develop, and
manage databases and seafood directory on Maryland’s Best website to promote
Maryland seafood products to wholesale buyers and consumers as well as other electronic
and print directories, publications and communications to producers, buyers,
and related groups. This involves close
cooperation with other state and county agencies, industry organizations,
watermen and seafood processors. Work
directly and personally visit with companies participating in current marketing
activities such as True Blue and wild caught Chesapeake blue catfish. Constantly developing and directing new marketing
programs to invigorate the Maryland seafood industry.
Develop and implement trade activities, seminars, and other programs to encourage trade and increase wholesale sales of Maryland seafood products to grocery stores, brokers, restaurants, etc. Recruit seafood processor participants for MDA’s annual Buyer-Grower Expo, the Governor’s Annual Buy Local Picnic, and for trade shows such as Seafood Expo North American held annually in Boston, MA. Attend and represent the Seafood Marketing Program and MDA at outreach functions. Present at various conferences and trade shows as a subject matter expert.
Maintain measures for marketing activities. Keep records of marketing activities and results to be reported to management, executive directions, the Maryland Seafood Marketing Advisory Commission and possibly the legislature, if needed. Prepare and present presentations, reports, demonstrations, promotional literature and statistical data related to seafood market development projects for MDA management and for producers using written materials, newsletters, email, website, and other media, and at daytime and evening meetings around the State of Maryland.
Contribute to the overall success of MDA and Seafood Marketing in achieving unit and agency goals. Develop and implement quarterly work plans and a regular report of accomplishments and goals (including key dates and budget) in consultation with the Director of Marketing Initiatives. Maintain appropriate confidentiality of information and adherence to all MDA requirements as promulgated from time to time.
Participate in regular staff meetings; complete a monthly report of accomplishments for the prior month and a work plan for the coming month (including key dates, budget, and MFR goals. Assist in developing goals, budgets, operating procedures, standards, and appropriate controls. Collaborate effectively with other staff in Marketing and MDA; participate in agency-wide initiatives as requested. Participate in professional organizations and/or training opportunities to maintain and increase ability to provide top quality services.
Develop and maintain effective relationships with assigned seafood industry groups. Participate in appropriate meetings; convey communications on important issues between the group and MDA to assist in the promotion/sale of their products; maintain current information in industry worksheets according to program procedures. Collaborate with International Marketing programs to development relationships with buyers and government officials to eventually implement foreign seafood marketing programs. Research issues and possible solutions to industry concerns; recommend actions and assist in implementation of accepted recommendations. Participate in MDA outreach (State Fair, Maryland Farm Bureau, MACO, etc.) and other duties as assigned.
MINIMUM QUALIFICATIONS
Education:
Graduation from an accredited high school or possession of a high school
equivalency certificate.
Experience: Five years of administrative staff or professional work.
Notes:
1. Candidates may substitute 30 credit
hours from an accredited college or university for each year up to four years
of the required experience.
2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.
3. Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.
4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.
DESIRED OR PREFERRED QUALIFICATIONS
Preference will be given to applicants who possess any
of the following preferred qualifications. Include clear and specific
information on your application regarding your qualifications.
4 years of direct marketing experience in agriculture, seafood or beverage industries.
4 years of direct marketing experience in connecting food business to available markets (for example, restaurants, food distributors, food processors, and grocery store chains.
4 years of direct marketing experience in developing and managing advertising and promotional campaigns to influence public opinion.
4 years of direct marketing experience in website design/management and social media campaigns/content development.
4 years of direct marketing experience making presentations to constituent groups, including government agencies, private sector clients and members of the public.
4 years of budget management experience.
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Employees in this
classification may be assigned duties which require the operation of a motor
vehicle. Employees assigned such duties will be required to possess a motor
vehicle operator's license valid in the State of Maryland.
SELECTION PROCESS
Applicants who meet the minimum (and
selective) qualifications will be included in further evaluation. The
evaluation may be a rating of your application based on your education,
training, and experience as they relate to the requirements of the position. Therefore,
it is essential that you provide complete and accurate information on your
application. Successful candidates will be ranked as Best Qualified,
Better Qualified, or Qualified and placed on the eligible (employment)
list for at least one year. The resulting certified eligible list
for this recruitment may be used for similar positions in this or other State
agencies.
Please report on all related education, experience, dates, and hours of work. Clearly indicate your college degree and major on your application, if applicable.
For education obtained outside of the U.S., you will be required to provide proof of the equivalent American education as determined by a foreign credential evaluation service. If you possess a degree obtained outside of the United States, please submit a detailed, course-by-course evaluation report from one of the U.S. equivalences evaluating members identified at http://www.naces.org/members.html. Any job offer will be contingent on the candidate providing an official evaluation for equivalency by a foreign credential evaluation service prior to starting employment (and may be requested prior to interview).
Complete applications must be submitted by the closing date. Information submitted after this date will not be added. Incorrect application forms will not be accepted. Resumes will not be accepted in lieu of a completed application.
EXAMINATION PROCESS
The assessment may consist of a rating of your education,
training, and experience related to the requirements of the position. It
is important that you provide complete and accurate information on your
application. Please report on all experience and education that is related
to this position.
BARGAINING UNIT STATUS
BENEFITS
FURTHER INSTRUCTIONS
The online application process
is STRONGLY preferred. If you are unable to apply online, you
may mail a paper application to: Maryland Department of Agriculture, Human
Resource Office - Room 304, 50 Harry S. Truman Parkway, Annapolis, MD
21401. All paper applications must be received by 4:30 PM on the closing date,
no exceptions. (Postmarks not accepted.) Resumes will NOT be accepted in
lieu of completing the online or paper application.
It is important that all experiences be fully documented. Failure to ANSWER ALL SUPPLEMENTAL QUESTIONS SPECIFICALLY AND ACCURATELY may cause the candidate to be rejected.
PLEASE FILL OUT THE APPLICATION COMPLETELY.
➢ The application is part of the examination process. Your
answers will determine your eligibility to participate in the next phase
of the selection process.
➢ Clearly describe your qualifications in detail. Credit
cannot be given for education, training, experience, knowledge, skills, and
abilities that you fail to indicate.
➢ Do not leave any answer spaces blank; if a question does not
apply, write "N/A".
➢ Although you may attach a resume to further describe your
qualification, it does not substitute for completing the application form. An
incomplete application form may result in disqualification. Do NOT write
"see resume" in your work history or responses to supplemental
questions.
➢ Failure to comply with these instructions may result in
disqualification.
➢ Read the Job Announcement carefully for specific filing
instructions, supplemental questions, and final filing dates.
If you are submitting
additional information, such as diplomas or transcripts, the preferred method
is to upload them online with your application. If you are unable to
upload, you may mail, hand-deliver or fax (HR Fax # 443-602-9831).
For questions concerning this recruitment, please contact: Stacey Summers 410-841-5840 or mda.humanresources@maryland.gov. TTY Users: call via Maryland Relay.
As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State’s diversity. People with disabilities and bilingual candidates are encouraged to apply. We thank our Veterans for their service to our country.
Click on a link below to apply for this position:
| Fill out the Supplemental Questionnaire and Application NOW using the Internet. | Apply Online |
| View and print the Supplemental Questionnaire. | This recruitment requires completion of a supplemental questionnaire. You may view and print the supplemental questionnaire here. |
| Apply via Paper Application. | You may also download and complete the Paper Application here. |



