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ADMINISTRATOR IV

Small Business Outreach Manager

Recruitment #22-002589-0017

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Introduction

MHBE is accepting applications for a vacant Small Business Outreach Manager position!

Maryland Health Benefit Exchange is responsible for the administration of Maryland Health Connection, the State's health insurance marketplace, under the Patient Protection and Affordable Care Act of 2010 (ACA). MHBE works with the Maryland Department of Health, Maryland Insurance Administration, Department of Human Services, and stakeholders statewide.

MHBE Vision Statement: High-quality, affordable health coverage for all Marylanders.

Mission Statement: We improve the health and well-being of Marylanders by connecting them with high-quality, affordable health coverage through innovation, technology, and customer service. 
Values: Diverse & Inclusive, Innovative, Collaborative, & Ethical.

For more information on MHBE please visit our website.

GRADE

19

LOCATION OF POSITION

MHBE is adhering to a hybrid work schedule. Work for this position will be completed at a remote location of your choice (3 days) and at our office located at 750. E. Pratt St, 6th Floor, Baltimore, MD 21202 (2 days).

Main Purpose of Job

The Small Business Outreach Manager, under the general direction of the Deputy Director of Marketing, is responsible for the day-to-day development, strategy and implementation of the agency’s outreach to small businesses. This position establishes and cultivates relationships with state agencies, organizations and associations that oversee and include small businesses throughout the state. The outreach manager will use data and conduct research to identify opportunities and implement outreach for potential small business consumers of Maryland Health Connection. They will promote Maryland Health Connection and the programs and services it offers to small business owners who enroll employees, and work with the broker community to enlist support for small businesses. This position also works closely with internal and external stakeholders to translate business development opportunities to outreach strategies and educational activities directed to small business owners. They will identify opportunities and participate in events to promote Maryland Health Connection among key stakeholders.

POSITION DUTIES

Program Implementation
  • Attend conferences, forums and networking events to generate leads and create new statewide partnerships with small business leaders.
  • Identify and develop sponsorship opportunities, set up and table events to promote Maryland Health Connection among the small business community.
  • Create and present PowerPoints virtually and in person to promote opportunities for small businesses to provide health coverage.
  • Make presentations to employees of small businesses that may be eligible for coverage through Maryland Health Connection.
  • Determine what type of communications are needed to promote the small business program, in coordination with the marketing and producer operations teams and small business program manager. Create and maintain a list of partners to receive marketing materials, coordinate development and distribution to small business owners, producers and organizations. 
  • Write email communications with marketing content targeted to small business stakeholders to build awareness and promote benefits of coverage through Maryland Health Connection.
  • Cultivate success stories of small businesses owners on the marketplace who are willing to participate in marketing efforts.

Business Development
  • Develop and maintain relationships with small business stakeholders for regular, direct communication to integrate messaging of Maryland Health Connection into partner marketing and outreach channels.
  • Meet regularly with small business owners, producers and organizations to create open lines of communication and gather feedback on effectiveness of tactics.
  • Monitor and report on the success of strategies.
  • Generate ideas and pitch the program to small business media outlets.
  • Work with the small business program manager to promote a preferred producer program and other initiatives to support small business recruitment.
Outreach Program Development
  • Work with the small business program manager to learn the goals of the small business program and be able to articulate and promote to small business owners, producers, organizations and associations. 
  • In consultation with the marketing director, develop an outreach program to build awareness and increase enrollment of small businesses in Maryland Health Connection.
  • Establish and cultivate relationships with key stakeholders of organizations such as Maryland Chamber of Commerce, Maryland Department of Commerce, Maryland Department of Transportation, Department of Labor and other agencies and associations to coordinate efforts to reach existing and new small businesses.
  • Coordinate with the small business program manager to evaluate and use data to develop outreach strategies and efforts to maximize the use of Maryland Health Connection as the place of choice for small business employer and employee health insurance.
  • Participate and present in meetings with the marketing team, producers, small business manager, stakeholders and outreach partners and provide insight into small business outreach strategies.

MINIMUM QUALIFICATIONS

Experience: Nine years of experience in administrative staff or professional work. One year of this experience must have involved one or more of the following: the supervision of other employees, overseeing and coordinating the general operations of a unit, applying rules and regulations, or exercising responsibility for the development of policies or procedures.

Notes:

1. Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience.

2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and five years of experience in administrative staff or professional work for the required experience.  One year of this experience must have involved one or more of the following: the supervision of other employees, overseeing and coordinating the general operations of a unit, applying rules and regulations, or exercising responsibility for the development of policies or procedures.

3. Candidates may substitute additional graduate level education at an accredited college or university at the rate of 30 credit hours on a year-for-year basis for the required general experience.

4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for-year basis for the required experience.

DESIRED OR PREFERRED QUALIFICATIONS

  • Experience setting up, hosting, participating in events targeted to small business owners and organizations; 
  • Ability to identify and develop relationships with small businesses; 
  • Experience creating and delivering virtual/in-person presentations; 
  • Outstanding oral and written communication skills; 
  • Excellent organizational skills

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

SELECTION PROCESS

Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year.

EXAMINATION PROCESS

The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.

BENEFITS

FURTHER INSTRUCTIONS

The online application process is STRONGLY preferred. If you are unable to apply online, you may submit a paper application and resume:
via email: jasciel.stamp@maryland.gov
via mail: MHBE Office of Human Resources
750 E. Pratt St, 6th Floor
Baltimore, MD 21202

TTY  Users: call via Maryland Relay

Resumes will not be accepted in lieu of completing the online or paper application. Applications must be received no later than the close of business on the closing date.

Appropriate accommodations for individuals with disabilities are available upon request by calling MD TTY Relay Service.

This employer participates in E-Verify and will provide the federal government with your Form I-9information to confirm that you are authorized to work in the U.S. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issues before the employer can take any employment action against you.

As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State's diversity. People with disabilities and bilingual candidates are encouraged to apply. We thank your Veterans for their service to our country and encourage them to apply.







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