Skip to Main Content

Powered by JobAps


Digital Communications Specialist

Recruitment #18-002378-0007


The Maryland Health Benefit Exchange is seeking a talented Digital Communications Specialist to join its Marketing Team.




750 E. Pratt Street, Baltimore, MD  21202

Main Purpose of Job

The person in this position creates engaging, relevant content across a range of digital platforms including social media, website, blog posts, articles and email marketing, as well as print and other marketing materials. The position supports the Marketing & Outreach team by assisting with varied tasks including research, event planning, materials development and helping with special projects.


This position is responsible for:

Developing and maintain the editorial calendar for all Maryland Health Connection social media channels, including original and curated content, and gather content from partners, stakeholders, other agencies, etc.

Writing engaging, interesting, and accurate social posts for diverse or targeted audiences on channels including Facebook, Twitter, YouTube, LinkedIn and Instagram.

Drafting blog posts, and create and distribute email communications.

Drafting consumer- and stakeholder-oriented content for and websites.

Posting time-sensitive content on website including job postings, board presentations and agency procurement.

Managing Maryland Health Connection’s social communities, and monitor channels for content, sentiment and any breaking concerns.

Using monitoring tools such as Hootsuite, Brandwatch and Geofeedia. Respond to consumer complaints and escalate for resolution by staff caseworkers.


Education: Possession of a bachelor’s degree from an accredited four-year college or university with at least 30 semester credit hours in one or more of the following subjects: English, journalism, public relations, writing or other similar and related courses.

Experience: Three years experience in public information, public relations, journalism or other related experience in publicity or promotional work.

1. Applicants may substitute additional experience as described above for the required college education on a year-for year basis.

2. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in public affairs classification or public affairs specialty codes in the information and arts field of work on a year-for-year basis for the required experience and education.


Desired Qualifications: 
  • Experience implementing social media campaigns
  • Experience implementing email marketing campaigns
  • Experience writing blog posts
Preferred Qualifications:
  • Experience with social and digital campaign tracking
  • SEO (search engine optimization)
  • Adobe Creative Cloud   


Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator’s license valid in the State of Maryland.


Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the employment (eligible) list for at least one year.


The examination will consist of a rating of your education, training, and experience related to the requirements of the position. You may be required to complete a qualifications supplement, or the rating may be based on your application. Therefore, it is important that you provide complete and accurate information on your application. Report all experience and education related to this position.



Applications will not be accepted after the close of business on the closing date of the announcement. Resumes will NOT be accepted in lieu of completing the online or paper application. The online application process is STRONGLY preferred.  If you are unable to apply online, you may submit a paper application, supplemental questionnaire and resume to:

Maryland Health Benefit Exchange

Attn: Tammy Austin 

750 E. Pratt Street, 6th Floor Baltimore, MD 21202


TTY Users: call via Maryland Relay 1-800-735-2258

We thank our Veterans for their service to our country, and encourage them to apply.

As an equal opportunity employer, Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.