PUBLIC AFFAIRS OFFICER II
Digital Communications Specialist
|Department||MD Health Benefit Exchange|
|Date Opened||11/19/2018 4:00:00 PM|
|Filing Deadline||12/3/2018 11:59:00 PM|
|Salary||$41,358.00 - $65,827.00/year|
|HR Analyst||Tammy Austin|
LOCATION OF POSITION
750 E. Pratt Street, Baltimore, MD 21202
Main Purpose of Job
The person in this position creates engaging, relevant content across a range of digital platforms including social media, website, blog posts, articles and email marketing, as well as print and other marketing materials. The position supports the Marketing & Outreach team by assisting with varied tasks including research, event planning, materials development and helping with special projects.
This position is responsible for:
Developing and maintain the editorial calendar for all Maryland Health Connection social media channels, including original and curated content, and gather content from partners, stakeholders, other agencies, etc.
Writing engaging, interesting, and accurate social posts for diverse or targeted audiences on channels including Facebook, Twitter, YouTube, LinkedIn and Instagram.
Drafting blog posts, and create and distribute email communications.
Drafting consumer- and stakeholder-oriented content for MarylandHealthConnection.gov and MarylandHBE.com websites.
Posting time-sensitive content on website including job postings, board presentations and agency procurement.
Managing Maryland Health Connection’s social communities, and monitor channels for content, sentiment and any breaking concerns.
Using monitoring tools such as Hootsuite, Brandwatch and Geofeedia. Respond to consumer complaints and escalate for resolution by staff caseworkers.
Experience: Three years experience in public information, public relations, journalism or other related experience in publicity or promotional work.
1. Applicants may substitute additional experience as described above for the required college education on a year-for year basis.
2. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in public affairs classification or public affairs specialty codes in the information and arts field of work on a year-for-year basis for the required experience and education.
DESIRED OR PREFERRED QUALIFICATIONS
- Experience implementing social media campaigns
- Experience implementing email marketing campaigns
- Experience writing blog posts
- Experience with social and digital campaign tracking
- SEO (search engine optimization)
- Adobe Creative Cloud
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Applications will not be accepted after the close of business on the closing date of the announcement. Resumes will NOT be accepted in lieu of completing the online or paper application. The online application process is STRONGLY preferred. If you are unable to apply online, you may submit a paper application, supplemental questionnaire and resume to:
Maryland Health Benefit Exchange
Attn: Tammy Austin
750 E. Pratt Street, 6th Floor Baltimore, MD 21202
TTY Users: call via Maryland Relay 1-800-735-2258
We thank our Veterans for their service to our country, and encourage them to apply.
As an equal opportunity employer, Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.