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ADMINISTRATOR II (Promotions & Marketing Administrator)

Recruitment #23-002587-0002

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GRADE

17

LOCATION OF POSITION

1800 Washington Boulevard, Suite 330 Baltimore, MD 21230 

Main Purpose of Job

Administrator of the Lottery’s player loyalty club, My Lottery Rewards.  Responsible for facilitating promotions for the program, developing strategies and implementing tactics to expand membership and increase participation in the program, while staying within funding parameters. This program is a key part of the Lottery’s marketing strategy by providing added value to participants.

POSITION DUTIES

1. Manager of Lottery’s Player Loyalty Club (My Lottery Rewards). Specific duties include promotion/achievement development, scheduling and implementation; developing recommendations for second chance drawing promotions and coordinating implementation with vendor and Lottery staff; coordinating creation of graphics with vendor; and developing policies, procedures and customer service recommendations to ensure a secure and efficient operation.  Responsible for developing strategies and making recommendations to Digital Manager and Director of Creative Services about tactics to increase membership and encourage player engagement while staying within funding parameters.  Club currently has approximately 240,000 verified members and an annual promotion budget of approximately $4 million.  Individual acts as key point of contact for Scientific Games, the Lottery’s vendor for this loyalty club and is an active participant in weekly status and quarterly update meetings. (50%)

2. Works with key managers to develop (write) and seek approval for rules/procedures for numerous second chance contests, Rewards Club drawings (PFD’s) and other game promotions.  Develops and distributes promotional overview forms for various MLR efforts and coordinates comments/approvals. Also coordinates changes for Terms of Use and My Lottery Rewards Official Rules, which are displayed on various Lottery websites. (15%)

3. Develops recommendations for improvements/upgrades to overall program, as well as the website and mobile application that facilitate the online club. (15%)

4. Works with SG to develop an editorial calendar for various outbound emails and mobile push notifications with the goal of communicating important information to members and increasing their engagement with the My Lottery Rewards program. Advises on strategy, writes copy, coordinates creation and implementation of graphics and reports results of efforts to key managers.  (10%)

5. Works with Scientific Games to develop and implement recommendations for free play and discount coupon deployment to club members and prospects while staying within funding parameters. (10%)

MINIMUM QUALIFICATIONS

Education:   Graduation from an accredited high school or possession of a high school equivalency certificate.

Experience: Six years of administrative staff or professional work. 

Notes:

1. Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience. 

2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and two years of experience in administrative staff or professional work for the required experience. 

3. Candidates may substitute the possession of a Master's degree from an accredited college or university for five years of the required experience.

4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.

DESIRED OR PREFERRED QUALIFICATIONS

Preferred Qualifications:

- Marketing project management experience. 
- Experience working on an outbound communications program (i.e., direct mail, email, push notifications, ect.)
- Experience developing recommendations form promotions and monitoring activity to stay within defined budget parameters. 

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Please make sure that you provide sufficient information on your application (and on separate pages, if necessary) to show that you meet the qualifications for this recruitment.  All information concerning your qualifications must be submitted by the closing date.  We will not consider information submitted after this date. 

 

Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the employment (eligible) list for at least one year. 

SELECTION PROCESS

Please make sure that you provide sufficient information on your application (and on separate pages, if necessary) to show that you meet the qualifications for this recruitment.  All information concerning your qualifications must be submitted by the closing date.  We will not consider information submitted after this date. 

 

Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the employment (eligible) list for at least one year. 

BARGAINING UNIT STATUS

BENEFITS

FURTHER INSTRUCTIONS

Online application process is STRONGLY preferred. Applicants may submit a paper application or direct any questions regarding this recruitment to: 

Maryland Lottery and Gaming Control Agency 

Attention: 

Marcus D. Staten, Human Resources Officer 

1800 Washington Boulevard, Suite 330 Baltimore, MD 21230 

(410) 230-8766 

TTY Users: call via Maryland Relay 

As an equal opportunity employer Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State’s diversity.

Resumes will NOT be accepted in lieu of completing the online or paper application.




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