Marketing Representative

Recruitment #240326-9833SH-001


The State of CTOffice of Higher Education (OHE), has a job opportunity for a Marketing Representative to direct and deliver financial assistance to students in need.


§  NEW: A Platinum Healthcare Plan, the nation’s best for state employees and 

dependents, according to a report by Georgetown’s Center on Health Insurance 

Reform an article by Ellen Andrews, Ph.D., along with comprehensive benefit 


§  State of Connecticut is an eligible Public Service Loan Forgiveness employer; 

meaning you may be eligible to have qualifying student loans forgiven after 10 years 

of service. Click here for more information

§  Extensive pension plan and supplemental retirement offerings

§  Paid time off including 13 paid holidays per calendar year

§  A culture that encourages work/life balance

§  Professional growth and development opportunities

§  Work for a Forbes top company: State of Connecticut Ranked One of the Best 

Employers of 2023 - State of CT Receives National Recognition for Offering Job 

Growth, Competitive Benefits, and Flexible Schedule


§  Full time, 40 hrs. per week

§  Monday-Friday

§  Telework may be offered upon completion of the 6-month initial working test period

§  Location: 450 Columbus Blvd., Downtown Hartford, easily accessible for all 

   commuters, centrally located with easy access from major highways and by public



As a Marketing Representative, you will be responsible for:

  • Negotiating and procuring contracts, developing new services, and presenting information for the Programs and Student Services division of the agency. 
  • Implementing an annual publication strategy to include an annual report as well as other publications to highlight the work of the agency.  
  • Managing the monthly recruitment calls and other efforts to build the communications and marketing capacity, curating and managing the agency’s Photo Gallery; 
  • Supporting event production for agency events; 
  • Brokering contracts to support media campaigns; 
  • Developing and designing frequent digital recruitment campaigns; designing a recruitment platform that engages the Public;
  • Issuing press releases and e-blasts to promote agency events; pitching stories to news media outlets regarding the impact of programs; 
  • Developing graphic elements, as necessary, for social media, PowerPoint presentations, and materials for other external audiences; 
  • Providing support, feedback, and amplification of marketing (ad campaigns, PSAs, special initiatives, recruitment marketing, etc.); 
  • Engaging with communications interns in support of marketing and recruitment efforts
  • Developing new products or services and presenting information regarding agency programs.


In the early 1980s, the Board of Governors for Higher Education became concerned about the lack of racial and ethnic diversity among the student bodies and professional staff of the state’s public colleges and universities. Following a study of relevant demographics, the Board developed its Strategic Plan to Ensure Racial and Ethnic Diversity in Connecticut Public Higher Education as a statement of organizational policy.   In March of 1983, the state legislature incorporated the goals of the Strategic Plan within the state’s general statutes {C.G.S. Section 10a-11}.  The Plan’s goals included a desire that students who enroll and graduate from each of the public institutions of higher education are representative of the racial and ethnic diversity of the total population of the state.


The State of CT Office of Higher Education(OHE), seeks to advance the promise of postsecondary education for all state residents, and to advocate on behalf of students, taxpayers, and the postsecondary schools and colleges which fall under its purview. The Office of Higher Education carries out its mission by assuring that students have access to postsecondary institutions which meet the highest standards of academic quality, by administering the state’s student financial aid programs, and by serving as an information and consumer protection resource.

Selection Plan

In order to be considered for this job opening you must be a current State of CT employee of the agency listed above for at least six (6) months of full-time service or full-time equivalent service, absent any applicable collective bargaining language, and meet the Minimum Qualifications as listed on the job opening.  You must specify your qualifications on your application.

For current state employees, salary calculations are not necessarily comparable from one of the three branches of state government (i.e., Executive, Legislative, Judicial) to the other.

In order to comply with Public Act 21-69, the State of Connecticut is no longer asking for resumes during the initial application process. Please ensure that your application is complete prior to submitting. 

At any point during the recruitment process, applicants may be required to submit additional documentation which support their qualification(s) for this position. These documents may include: a cover letter, a resume, performance reviews, attendance records, supervisory references, college transcripts, licensure, etc., at the discretion of the hiring agency. Applicants must meet the minimum qualifications as indicated to apply for this position. State employees currently holding the above title or those who have previously attained permanent status in this class may apply for a lateral transfer. 

This posting may require completion of additional referral questions (RQ’s) which will be sent to you via email after the closing date. Please regularly check your email for notifications, including your SPAM/JUNK folders. You must reply by the deadline indicated on the notification or you will be automatically disqualified from consideration. 

Interviews will be limited to candidates whose experience and training most closely meet the requirements and preferred qualifications of the position. 

Questions about these required documents or any other phase of this recruitment should be directed to the hiring agency's human resources office: Anthony Lewis,

All application materials must be received by the recruiting agency by the time specified on the job opening for the position for which you are applying. Late applications may not be submitted and will not be considered. Exceptions are rare and limited to documented events that incapacitate a candidate during the entire duration of the job posting time period. It is the candidate’s obligation and responsibility to request an exception and provide a legally recognized justification to accommodate such exception. Requests should be made to


In a state agency this class is accountable for negotiating and procuring contracts, developing new products or services, and presenting information regarding agency programs.


  • Plans, promotes and develops business opportunities for agency clients and customers; 
  • Surveys locations both for needed services and potential business; 
  • Establishes a marketing network and makes initial contacts with buyers, businesses and economic and community-based organizations; 
  • Negotiates product sales and services contracts and maintains liaison with customers to ensure quality of service; 
  • Develops and designs new products and/or services including making samples, preparing patterns and prototypes, developing pamphlets and other publications, working up pricing for materials, labor, shipping, overhead and/or services rendered; 
  • Develops, designs and distributes sales and promotional materials including flyers, brochures and newsletters; 
  • Develops and implements marketing strategies to promote products and services provided by agency; 
  • Speaks to business, community groups and other service organizations; 
  • Assists in fund raising activities; 
  • Coordinates volunteers or other staff to assist in sales or marketing at exhibits, fairs and special events; 
  • Oversees quality control of program to ensure compliance with product specifications and standards; 
  • May provide training to other agency personnel on marketed products and services; 
  • May make formal presentations at local, state or national level; 
  • May interact with educational groups in presenting and marketing informational products and services; 
  • Performs related duties as required.


  • Considerable knowledge of
    • current marketing principles and practices; 
    • retail and wholesale principles and practices including product development and promotion; 
  • Knowledge of
    • business operation including purchasing, bidding, contract preparation and/or review and bookkeeping; 
    • objectives of agency services and programs; 
    • principles of customer service; 
  • Considerable
    • interpersonal skills; 
    • oral and written communication skills.


Seven (7) years of experience in marketing, sales, industrial engineering and/or new product development.


College training in business management, marketing or other related area may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one-half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree.


  • Incumbents in this class may be required to work erratic work weeks including weekends and evenings.
  • Incumbents in this class may be required to travel.



The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.


As defined by Sec. 5-196 of the Connecticut General Statutes, a job class is a position or group of positions that share general characteristics and are categorized under a single title for administrative purposes.  As such, a job class is not meant to be all-inclusive of every task and/or responsibility.