STATE OF CONNECTICUT EXECUTIVE BRANCH JOBS

Social Media Manager

Executive Assistant 1

Recruitment #240125-3501EX-001

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Introduction



The State of Connecticut Department of Transportation (DOT) is seeking dynamic candidates for a Social Media Manager (Executive Assistant 1) role, to develop inclusive content strategies, grow our online presence and community, and track its growth. The most desired candidates will display strong leadership qualities, creative ability, cultural competency, and be comfortably tech-savvy.

BENEFITS AND BALANCE AT THE STATE OF CONNECTICUT

  • Work for a Forbes top company: State of Connecticut Ranked One of the Best Employers of 2023 -  State of CT receives National Recognition for offering Job Growth, Competitive Benefits and Flexible Schedule.
  • Competitive starting salary.
  • A Platinum Healthcare Plan, the nation’s best for state employees and dependents, according to a report by Georgetown’s Center on Health Insurance Reform an article by Ellen Andrews, Ph.D., along with comprehensive benefit offerings.
  • Extensive pension plan and supplemental retirement offerings.
  • Paid time off including 13 paid holidays per calendar year.
  • Professional growth and paid professional development opportunities.
  • A work culture that encourages work/life balance to all employees.
  • State of Connecticut is an eligible Public Service Loan Forgiveness employer, meaning you may be eligible to have qualifying student loans forgiven after 10 years of service.  Click here for more information.
  • Learn more about what sets us apart as an employer with our Employer Value Proposition.

      POSITION HIGHLIGHTS

      • Full Time, 40 hours per week.
      • Monday - Friday.
      • Located at the DOT Headquarters in Newington.
      • Position requires travel within Connecticut for events.
      • Click here to view the Connecticut Handbook for Appointed Officials.

      THE ROLE

      This position is appointed by the Governor, with the approval of the General Assembly, in accordance with the provisions of C.G.S § 38a-1042 et al. 


      We are seeking an experienced Social Media Manager (Executive Assistant 1) to develop, implement, track, and optimize our digital marketing and communications across all digital channels. This position is part of the Communications Team and reports to the Communications Director. The ideal candidate is an accomplished Communications Professional with a willingness to introduce fresh perspectives to the Communications Operations Team, and the CTDOT. We need your excellent written skills, online and social media proficiency, graphic design, and strategic communications to fulfill this role.

      As the Social Media Manager, you will be responsible for building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies that are customer centered, equitable, and inclusive. The successful candidate will have data-driven thinking, analytical skills, and a commitment to promoting and enhancing diversity, equity, and inclusion.

      The CTDOT Office of Communications is tasked with providing and coordinating timely and accurate information to the public about transportation issues, construction projects, public transit operations, traffic and roadway conditions, emergency operations, special initiatives, and achievements through multiple communication channels. The position requires a hands-on approach with day-to-day communication activities, including drafting and editing, and staffing events.

      Responsibilities will include, but not be limited to:

      • Design, build, and maintain our online and social media presence.
      • Be responsible for visual design projects including graphic design for social media campaigns, videography, photography, signage, and digital signage.
      • Play an integral role in shaping perceptions and influencing public awareness of our long-term vision, strategy, and programs for serving the mobility needs of Connecticut’s residents and businesses while supporting economic growth, strong communities, and a healthy sustainable environment.
      • Ensure information is reaching constituencies who have been historically underserved.
      • Measure and report on the performance of all digital communications and marketing efforts.
      • Brainstorm new and creative growth strategies with internal teams and community partners.
      • Collaborate with sister agencies and other vendor partners.
      • Plan digital marketing campaigns, including web, SEO (Search Engine Optimization) and SEM (Search Engine Marketing), email, social media, digital signage, and display advertising.
      • Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.

      ABOUT US

      The mission of the Connecticut Department of Transportation is to provide a safe and efficient intermodal transportation network that improves the quality of life and promotes economic vitality for the State and the region. We are looking for energetic and driven team players who are passionate about serving the public and about the work we do within the Division of Highway Operations to deliver the DOT's mission. To learn more about our mission, vision and values, please click here.


      THINKING OF RELOCATING?
      Connecticut offers you a blend of professional advancement and a high-quality lifestyle. As a state we are renowned for our top-tier medical facilities and ample opportunities for career growth and development. Beyond professional prospects, Connecticut boasts a high standard of living, featuring safe communities, excellent schools, and a diverse range of cultural and recreational activities. This combination of professional excellence and a well-rounded lifestyle make Connecticut an appealing destination for those who want to thrive both in their careers and personal lives. 

      There are so many things to love about living, working, and playing in our State including these Key Facts and Figures:
      • #4 in the U.S. for employees with advanced degrees
      • #3 in the country for quality of K-12 education
      • #5 for quality of life in the U.S.
      • 2,000 miles of hiking/bike paths
      • 618 miles of scenic coastline
      • 21 world-class art museums
      • Five Tony-Award winning regional theatres, and more!
      Check out CTVisit! They share so much valuable information on what it's like to work, play, and live in our State!

      Watch the video below to see what it's like to be a State of Connecticut employee!

                                                             

      Selection Plan

      TO APPLY

      • In order to be consider for this job opening you must meet the qualifications as listed on this job posting by the close date on the job opening, unless otherwise specified. You must specify your qualifications on your application.
      • For current State employees, salary calculations are not necessarily comparable from branch to branch, but it does not impact your State service credit.
      • Ensure that your application is complete and detailed before submitting it. In order to comply with Public Act 21-69, the State of Connecticut is no longer asking for resumes during the initial application process. You will not be able to make revisions once your application is submitted into the JobAps system.
      • Please select all location(s) and shift(s) you are willing to work on your application. Failure to do so may result in not being considered for vacancies in that specific location or shift.
      • All application materials must be received by the recruiting agency by the time specified on the job opening for the position for which you are applying. Late applications may not be submitted and will not be considered. Exceptions are rare and limited to documented events that incapacitate a candidate during the entire duration of the job posting time period. It is the candidate’s obligation and responsibility to request an exception and provide a legally recognized justification to accommodate such exception. Requests should be made to DAS.SHRM@ct.gov.

      FOR ASSISTANCE IN APPLYING

      • Please read or watch our Applicant Tips on How to Apply.

      IMPORTANT INFORMATION AFTER YOU APPLY

      • This posting may require completion of additional referral questions (RQs). You can access these RQs via an email that will be sent to you after the posting's closing date or by visiting your JobAps Personal Status Board (Certification Questionnaires section). Your responses to these RQs must be submitted by the questionnaire's expiration date. Please regularly check your email and JobAps Personal Status Board for notifications. Please check your SPAM and/or Junk folders on a daily basis in the event an email provider places auto-notification emails in a user's spam.
      • Although applicants will receive correspondence via email, as a backup they are also encouraged to sign on to their Personal Status Board on a daily basis to monitor their status, view all emailed notices and complete tasks required in the recruitment process.
      • Note: At any point during the recruitment process, applicants may be required to submit additional documentation which support their qualification(s) for this position. These documents may include: a cover letter, resume, performance reviews, attendance records, supervisory references, licensure, etc., at the discretion of the hiring agency.
      • Interviews will be limited to candidates whose experience and training most closely meet the requirements of the position.
      • The immediate vacancy is listed above, however, applications to this recruitment may be used for future vacancies in this job class.
      CONNECT WITH US
      • Due to the large volume of applications received, we are unable to provide confirmation of receipt or status during the recruitment process. Updates will be available through your JobAps portal account. Should you have any questions pertaining to this recruitment, please contact Brittney Woodley at brittney.woodley@ct.gov.

      PURPOSE OF JOB CLASS (NATURE OF WORK)

      Acts as an executive assistant to a state elective officer or department head as defined in Section 4-5 of the Connecticut General Statutes and performs such duties as are assigned.

      PREFERRED QUALIFICATIONS

      • Experience with government or a transportation related field.
      • Experience in social media, digital and multi-media communications, website strategies, videography, photography, graphic design, and digital signage.
      • Experience with developing original content, such as infographics and explainer videos.
      • Experience written and oral communication including spelling, grammar, and proofreading.
      • Experience in shooting and editing photos and videos.
      • Experience with Adobe Creative Suite. 
      • Experience in identifying key audiences and devising digital strategies that engage, inform, and motivate them.
      • Experience leading and managing SEO (Search Engine Optimization) and SEM (Search Engine Marketing), marketing database, email, social media and display advertising campaigns.
      • Experience in optimizing landing pages and user funnels.
      • Experience with website analytics tools including Google Analytics.
      • Experience in setting up and optimizing Google AdWords campaigns.
      • Experience with keyword placement and SEO.

      Conclusion

      AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER
      The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.

      ACKNOWLEDGEMENT

      As defined by Sec. 5-196 of the Connecticut General Statutes, a job class is a position or group of positions that share general characteristics and are categorized under a single title for administrative purposes.  As such, a job class is not meant to be all-inclusive of every task and/or responsibility.




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