Introduction
Do you love traveling, have a knack for storytelling, and meticulous attention to detail?
Are you up for new and exciting experiences and working with others to drive progress?
Join our dedicated and energetic team to help show the world the REAL Connecticut!
The State of Connecticut, Department of Economic and Community Development (DECD) is hiring a Digital Marketing Associate (Tourism Program Associate) to run the website and social media channels for the Office of Tourism.
WHAT WE CAN OFFER YOU
- Competitive salary
- Industry leading health benefits, including medical and dental coverage
- Extensive pension plan and supplemental retirement offerings
- Paid time off including 13 paid holidays per calendar year
- A culture that encourages work/life balance
- Professional growth and development opportunities
- Work for a Forbes top company: State of Connecticut Ranked One of the Best Employers of 2023 - State of CT receives National Recognition for offering Job Growth, Competitive Benefits and Flexible Schedule
- State of Connecticut is an eligible Public Service Loan Forgiveness employer, meaning you may be eligible to have qualifying student loans forgiven after 10 years of service. Click here for more information.
POSITION HIGHLIGHTS
- First Shift
- Monday - Friday
- 40 hours/week
THE ROLE
The successful candidate will be expected to:
- Collaborate with the Chief Marketing Officer and Director of Tourism to create a digital strategy that integrates with the overall statewide marketing plan, which is supported by multi-million dollar budget annually
- Monitor key performance indicators for our website and social media, adjusting strategies and content as needed to improve engagement and follows
- Dream up new and exciting content based upon digital trends and experimenting with new ideas you might have to help us achieve our goals
- Write engaging social media posts ranging in length and style depending upon channel
- Design graphics and editing engaging video for social media posts ranging in length and style depending upon channel
- Craft short and interesting email content that drives readers to the CT Visit website
- Collaborate with various members of the team to brainstorm digital content ideas
- Utilize Drupal to update the CT Visit website daily based upon requests received by industry partners for their individual pages and events
- Meet tourism industry leaders and influencers to understand their offerings and promote them on the CT Visit website and our social media
- Travel to different attractions and businesses in the tourism ecosystem to assess marketing opportunities and engage businesses to join the state’s digital marketing efforts
- Collaborate with the full tourism team (four staff members) and the marketing and branding team (two staff members)
- Ensure that all projects within a fiscal year are executed on time and within the budgetary parameters set by the Chief Marketing Officer
- Listen and learn… a lot! As the day-to-day manager of the CT Visit website and point of contact for the industry to list their offerings, you’ll need to be an unbridled and hospitable ambassador of the state
ABOUT US
The DECD is the state's lead agency responsible for strengthening Connecticut’s competitive position in the rapidly changing, knowledge-based global economy. The agency takes a comprehensive approach to economic development that incorporates community development, transportation, education, and arts and culture. Check out all the reasons to join our team in this pivotal role and ChooseCT!
Watch the video below to see what it's like to be a State of Connecticut employee!
Selection Plan
TO APPLY
- In order to be considered for this job opening, you must meet the Minimum Qualifications as listed on this job opening. You must specify your qualifications on your application.
- The minimum experience and training requirements must be met by the close date on the job opening, unless otherwise specified.
- Ensure that your application is complete and detailed before submitting it. In order to comply with Public Act 21-69, the State of Connecticut is no longer asking for resumes during the initial application process. You will not be able to make revisions once your application is submitted into the JobAps system.
- Please select all location(s) and shift(s) you are willing to work on your application. Failure to do so may result in not being considered for vacancies in that specific location or shift.
- All application materials must be received by the recruiting agency by the time specified on the job opening for the position for which you are applying. Late applications may not be submitted and will not be considered. Exceptions are rare and limited to documented events that incapacitate a candidate during the entire duration of the job posting time period. It is the candidate’s obligation and responsibility to request an exception and provide a legally recognized justification to accommodate such exception. Requests should be made to DAS.SHRM@ct.gov.
FOR ASSISTANCE IN APPLYING
IMPORTANT INFORMATION AFTER YOU APPLY
- This posting may require completion of additional referral questions (RQs). You can access these RQs via an email that will be sent to you after the posting's closing date or by visiting your JobAps Personal Status Board (Certification Questionnaires section). Your responses to these RQs must be submitted by the questionnaire's expiration date. Please regularly check your email and JobAps Personal Status Board for notifications. Please check your SPAM and/or Junk folders on a daily basis in the event an email provider places auto-notification emails in a user's spam.
- Although applicants will receive correspondence via email, as a backup they are also encouraged to sign on to their Personal Status Board on a daily basis to monitor their status, view all emailed notices and complete tasks required in the recruitment process.
- Note: At any point during the recruitment process, applicants may be required to submit additional documentation which support their qualification(s) for this position. These documents may include: a cover letter, resume, performance reviews, attendance records, supervisory references, licensure, etc., at the discretion of the hiring agency.
- Interviews will be limited to candidates whose experience and training most closely meet the requirements of the position.
- The immediate vacancy is listed above, however, applications to this recruitment may be used for future vacancies in this job class.
CONNECT WITH US
- Due to the large volume of applications received, we are unable to provide confirmation of receipt or status during the recruitment process. Updates will be available through your JobAps portal account. Should you have any questions pertaining to this recruitment, please contact Brittney Woodley at brittney.woodley@ct.gov.
PURPOSE OF JOB CLASS (NATURE OF WORK)
In the Department of Economic and Community Development this class is accountable for independently performing a full range of tasks in the promotion and marketing of Connecticut as a tourism destination.
EXAMPLES OF DUTIES
- Performs related duties within a program area or area(s);
- Develops and promotes Connecticut as a destination for encouragement of artistic, cultural and tourism activities;
- Develops, implements, coordinates and evaluates tourism programs, services, projects and/or publications;
- Coordinates a marketing or promotion program;
- Forms cooperative partnerships within tourism industry
- Acts as liaison between customers, constituents, local organizations, contractors and government agencies;
- Develops advertising and marketing tools for promoting tourism industry;
- Obtains marketing measures and tracks performance;
- Prepares, edits and proofs information related to program/project area and updates agency website;
- Drafts various publications promoting tourism to and within Connecticut;
- Participates in agency strategic planning;
- Assesses, develops and/or promotes domestic and international markets for Connecticut products;
- Provides special events assistance;
- Performs research for specific program area;
- Maintains data and tracks information relating to program area(s);
- Prepares reports;
- Performs related duties as required.
KNOWLEDGE, SKILL AND ABILITY
- Knowledge of
- methods used in development, implementation, promotion and evaluation of tourism or marketing programs and services; knowledge of tourism program resources;
- industry practices, markets and location issues;
- research methods and techniques;
- planning principles and practices;
- Considerable
- oral and written communication skills;
- interpersonal skills;
- Ability to
- coordinate programs;
- evaluate and report on programs in progress;
- utilize computer software.
MINIMUM QUALIFICATIONS - GENERAL EXPERIENCE
Six (6) years of experience in tourism, marketing, public relations, business management or a closely related field.
MINIMUM QUALIFICATIONS - SPECIAL EXPERIENCE
Two (2) years of the General Experience must have been in tourism or marketing.
MINIMUM QUALIFICATIONS - SUBSTITUTIONS ALLOWED
- College training in
business management, marketing, public relations, communications or a closely
related field may be substituted for the General Experience on the basis of
fifteen (15) semester hours equalling one-half (1/2) year of experience to a
maximum of four (4) years for a Bachelor's degree.
- A Master's Degree in a
closely related field may be substituted for one (1) additional year of the
General Experience.
- Two (2) years of
experience as a Tourism Program Assistant may be substituted for the General
Experience.
- Successful completion of
a Connecticut Careers Trainee program approved by the Department of
Administrative Services may be substituted for the General Experience and
Special Experience.
PREFERRED QUALIFICATIONS
- Experience as a copywriter
- Experience with graphic design and video editing utilizing applications like Photoshop, Illustrator, or PremierePro
- Experience creating web content updates through Content Management Software (CMS)
- Experience with photography and videography
- Experience in marketing or communications
SPECIAL REQUIREMENTS
- Incumbents in this class may be required to travel.
- Incumbents in this class may be required to possess and retain a valid Motor Vehicle Operator’s license.
Conclusion
AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER
The State of Connecticut is an equal opportunity/affirmative action employer and strongly encourages the applications of women, minorities, and persons with disabilities.
ACKNOWLEDGEMENT
As defined by Sec. 5-196
of the Connecticut General Statutes, a job class is a position or group of
positions that share general characteristics and are categorized under a single
title for administrative purposes. As
such, a job class is not meant to be all-inclusive of every task and/or
responsibility.