County of Alameda

Fire Public Information and Community Relations Officer (#8133)

Bargaining Unit: Unrep - Fire Mgmt (U34)
$36.18-$44.40 Hourly / $2,894.77-$3,552.00 BiWeekly /
$6,272.00-$7,696.00 Monthly / $75,264.00-$92,352.00 Yearly


Under general direction, plans, coordinates, and administers the district-wide Public Information and Community Engagement Program for the Alameda County Fire Department; develops, implements and assesses strategic plans and objectives to reach optimum results in the media and the community; provides consultation and support to management and executive staff in public information and community relations activities; and performs related duties as assigned.


This single position classification reports to the Fire Chief and is located in the Fire Department where there is a high level of public interest in the operations, mission and objectives of the Department. The Public Information and Community Relations Officer serves as the spokesperson, as requested by the Fire Chief, and alerts Board of Supervisors’ members, City Managers, Councilmembers, Fire Advisory Commission and other appropriate parties regarding significant and/or controversial issues. This position requires a high degree of personal tact and political awareness.


NOTE: The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Each individual in the classification does not necessarily perform all duties listed.

1. Develops and implements district-wide and community engagement plans and programs to increase public awareness and educational programs using a variety of creative, promotional, and marketing techniques.
2. Formulates, directs and implements procedures, policies, standards and guidelines for collection, review and presentation of information to be communicated to the public and the media.

3. Serves as the primary spokesperson and media contact for district-wide activities and issues.

4. Monitors the media and informs relevant parties (e.g., the Fire Chief, Board of Supervisors, and City Managers) of significant issues and important information, and pursues media opportunities to create and maintain the department’s reputation.

5. Maintain effective working relationships with the media, the public, community groups, elected officials, and other agencies.

6. Provides consultation and support to management and executive staff in public information and community engagement activities.

7. Plans and coordinates activities related to district-wide and community events and presentations which may include event recruitment with consideration of County diversity initiatives.

8. Develops, designs and produces district-wide media releases, publications, (e.g., pamphlets, brochures, newsletters and internet content).

9. Coordinates the Fire Department’s website with the County’s Information Technology Department, and manages, coordinates and monitors the social media outlets (e.g., Facebook and Twitter).

10. Stays abreast of fire and life safety needs of the communities served and develops programs to respond to those needs.

11. Makes presentations and demonstrations on fire and life safety and fire prevention.

12. Prepares a variety of factual and concise written documents, including press releases, reports and correspondences.

13. Coordinates and manages special media and community projects, activities and events.

14. Collaborates with the Human Resources Services and Diversity Programs Unit in activities and initiatives related to recruitment and diversity.
15. Coordinates student internships for the Fire Department to expose youth to potential careers.



Possession of a Bachelor’s degree from an accredited college or university with a major in communications, public relations, business or public administration or a related field. Additional experiences may be substituted for the required education on a year for year basis.



The equivalent of two years full-time experience in public relations, training education and/or community outreach activities. Related experience for a fire department is highly desirable.


Possession of a valid California Motor Vehicle Operator’s License

Special Requirement:

Incumbents may be required to work evening, night, weekend and holidays, as needed.

NOTE: The Civil Service Commission may modify the above Minimum Qualifications in the announcement of an examination.

NOTE: The level and scope of the following knowledge and abilities are related to duties listed under the “Examples of Duties” section of this specification.

Knowledge of:

• Principles, practices, and current trends in public relations administration
• Principles and techniques of effective public communications, public relations, and community outreach
• Program planning and evaluation
• Strategic planning and implementation
• Basic firefighting techniques
• Principles and practices of fire prevention and life safety
• Computer applications related to the work
• Recruitment outreach and diversity education
• Community organizations and partnership dynamics

Ability to:

• Communicate effectively both orally and in writing
• Make sound decisions and recommendations
• Apply analytical problem solving techniques
• Demonstrate interpersonal sensitivity
• Plan, coordinate and administer effective programs
• Organize and prioritize work and meet critical deadlines
• Effectively speak before and facilitate discussions with large and small diverse groups including media
• Work a flexible schedule
• Establish and maintain effective working relationships with those contacted in the course of work
• Maintain accurate record keeping and documentation
• Write clear concise reports, scripts, speeches and publications
• Exercise sound judgment within established guidelines, policies and procedures

RC:po 3/16/07
Newspec: 8133.doc
CSC Date: 3/28/2007
MH:cs Revised and Retitled 2/14/14
Old Title: Fire Community Outreach Coordinator
CSC Date: 3/5/14

*** For benefit information, please refer to the recruitment brochure.