DESCRIPTION
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Under general supervision, produces and coordinates promotional, informational and educational materials; incorporates graphic design, writing and photography as needed to achieve desired objectives; coordinates the production of print and digital media, advertisements, newsletters, and other promotional materials including but not limited to displays, exhibits and multimedia presentations; and performs related duties as assigned.
DISTINGUISHING FEATURES
The Graphic Designer classification is located in multiple Alameda County operating departments. This classification is expected to have broad in-depth working knowledge of graphic art concepts, techniques, and processes including aesthetic design concepts, layout principles and advanced file preparation and output. Employees in this role utilize a range of communication, creative, project management, and teamwork skills to design effective marketing tools that enhance the visibility of specialized programs and/or increase public interest and audience participation. In addition, employees coordinate the design and production of graphic projects, ensuring that all visual communications are consistent, credible, and professional thereby enhancing the professional image and overall branding of Agency/Department and its services.
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EXAMPLES OF DUTIES
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NOTE: The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Each employee in the classification does not necessarily perform all duties listed.
- Develops concepts/themes for publications, exhibits, and multimedia presentations and productions after considering relevant constraints such as, content, intent, audience, budget and technical processes; incorporates aesthetic design concepts and layout principles.
- Coordinates the production of graphic materials such as brochures, logos, newsletters, flyers, reports, posters, invitations, displays and environmental graphics (signage and street banners), multimedia presentations and productions, advertisements and news supplements, program guides and map layouts, and digital media support for website, social media, and videos.
- Participates in the development of marketing/promotion strategy of assigned programs; assist with goals and objectives for messaging; meets with staff to identify project needs and develop production schedule.
- Administers intranet website content; prepares and develops graphic content for internet web pages, interactive media, and multimedia projects.
- Provides technical expertise to departmental staff on design strategies and implementation of graphic materials. Assists staff with the design and development of presentations using PowerPoint and other presentation software.
- Assists with design and development of outreach materials for community services, events and information.
- Photographs pertinent sites and/or subject matter for documentation, reproduction and exhibits; maintains a photo/art library.
- Obtains bids on printing and related production processes; prepares specifications, notes and electronic files for vendors.
- Develops and maintain relationships with media vendors, prepare request for quotes (RFQ) for competitive costs and quality; reviews and selects vendors who meet specific project criteria, works with contractors and staff to assure that departmental quality and quantity standards and production deadlines are met; approves estimates and monitors payments to vendors; reviews and approves proofs and color matches.
- Researches and recommends new technology and trends, supplies, software, materials and techniques for departmental/agency graphic design needs; order and maintain supplies/inventory, determine materials needed for assigned project, and provide input into graphic design cost. Maintains file management system for projects and photos and stock graphics.
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MINIMUM QUALIFICATIONS
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EITHER I
Education:
Possession of an associate’s degree in graphic design, communications design, visual communications, interaction design, advertising design, multimedia design, or a closely related field.
AND
Experience:
Two (2) years of full-time experience working in graphic design and digital arts.
NOTE: The Civil Service Commission may modify the above Minimum Qualifications in the announcement of an examination.
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KNOWLEDGE AND SKILLS
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NOTE: The level and scope of the following knowledge and abilities are related to duties listed under the “Examples of Duties” section of this specification.
Knowledge of:
- Methods, principles, tools, and materials of graphic art design and print and digital media production.
- Wide range of media, computer operating systems, and various software programs.
- Principles and practices of marketing and promotion.
- Advanced graphics-related computer programs, software, and applications, including proficiency in Adobe Design Suite, MS Office, and web-related applications.
- Video editing software programs.
- Principles and methods of project management and digital file management.
- Cost estimating for printing and reproduction services.
Ability to:
- Design and produce high quality graphic design materials and digital content for website, social media, and video.
- Work independently, set priorities, and adhere to established production schedules.
- Coordinate multiple projects with departments and contract staff while meeting critical deadlines.
- Write and edit copy for graphic materials, presentations, and exhibits.
- Work well under pressure and quickly make responsible decisions; identify and resolve problems quickly.
- Establish and maintain effective working relationships and work collaboratively with a team of department staff and vendors.
- Prepare cost estimate specifications for outside vendors.
- Communicate effectively in both oral and written form.
- Assess and assist in the selection of qualified vendors.
- Employ and keep abreast of developments in information technology and trends, particularly design programs and hardware.
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CLASS SPEC HISTORY
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Old document: BG:kb
7/26/77
New document: Jobspecs/1865
ys/1/01
CSC Date: 11/1/77
DRH:cs Revised 7/20/15
Old Title: Graphic Artist
CSC Date: 11/10/15
RE:saa Revised 10/21/24
CSC Date: 1/8/25
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BENEFITS
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Alameda County offers a comprehensive and competitive benefits package that affords wide-ranging health care options to meet the different needs of a diverse workforce and their families. We also sponsor many different employee discount, fitness and health screening programs focused on overall well being. These benefits include but are not limited to*:
For your Health & Well-Being
- Medical – HMO & PPO Plans
- Dental – HMO & PPO Plans
- Vision or Vision Reimbursement
- Share the Savings
- Basic Life Insurance
- Supplemental Life Insurance (with optional dependent coverage for eligible employees)
- Accidental Death and Dismemberment Insurance
- County Allowance Credit
- Flexible Spending Accounts - Health FSA, Dependent Care and Adoption Assistance
- Short-Term Disability Insurance
- Long-Term Disability Insurance
- Voluntary Benefits - Accident Insurance, Critical Illness, Hospital Indemnity and Legal Services
- Employee Assistance Program
For your Financial Future
- Retirement Plan - (Defined Benefit Pension Plan)
- Deferred Compensation Plan (457 Plan or Roth Plan)
For your Work/Life Balance
- 12 paid holidays
- Floating Holidays
- Vacation and sick leave accrual
- Vacation purchase program
- Management Paid Leave**
- Catastrophic Sick Leave
- Pet Insurance
- Commuter Benefits Program
- Guaranteed Ride Home
- Employee Wellness Program (e.g. At Work Fitness, Incentive Based Programs, Gym Membership Discounts)
- Employee Discount Program (e.g. theme parks, cell phone, etc.)
- Child Care Resources
- 1st United Services Credit Union
*Eligibility is determined by Alameda County and offerings may vary by collective bargaining agreement. This provides a brief summary of the benefits offered and can be subject to change.
** Non-exempt management employees are entitled to up to three days of management paid leave. Exempt management employees are entitled to up to seven days of management paid leave.
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