County of Alameda

Web Designer II (#1855)

Bargaining Unit: Unrep - General Mgmt (U15)
$44.35-$59.03 Hourly / $3,548.00-$4,722.40 BiWeekly /
$7,687.33-$10,231.87 Monthly / $92,248.00-$122,782.40 Yearly


Under general direction, to create high quality web pages and sites, administer departmental/agency web site structures, revise web page layouts, to maintain and insure the navigational content information architecture and usability features for County web pages and sites and to coordinate the day-to-day activities of administering and maintaining web content; and to perform related work as required.


The classification of Web Designer II is the second level class in a flexibly staffed classification series located in the Information Technology Department (ITD). Incumbents interact with business users to define and translate their web site needs into the County department/agency’s desired presence on the World Wide Web.

The Web Designer II is distinguished from the Web Designer I classification in that the Web Designer II possesses advanced knowledge and experience using web technology to manage web content structure, design web page/sites, analyze and troubleshoot issues for a department/agency’s web page/sites with minimal guidance, whereas the Web Designer I performs content updates and image editing and development for existing or new web pages/sites on the County web portals.


NOTE: The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Each individual in the classification does not necessarily perform all duties listed.

1. Responds to public inquiries sent via email or routes to appropriate personnel for response.

2. Architects, designs, develops, and maintains innovative, engaging, and informative websites. May be required to develop multiple websites concurrently.

3. Determines business users’ web requirements and translates those requirements into a functioning website including using the County’s web content management tool.

4. Works with the business user to establish website sitemap that meets functional and technical requirements.
5. Designs graphical images, icons, and logos as necessary for the website or other marketing collateral.

6. Ensures website development meets County standards.

7. Administers, maintains, and updates web page content. Troubleshoots, analyzes and resolves web page content issues to improve the performance and the accessibility of the information.

8. Evaluates and recommends enhancements that facilitate efficient production and compelling content design of web sites.

9. Collaborates with developers to develop, debug, or implement web applications, websites, mobile applications and system integrations.

10. Trains business users on the appropriate procedures and County standards for adding, editing, posting and deleting web site content including using the County’s web content management tool.

11. Participates in various committees to assist with the implementation of website application improvements.

12. Fulfills multiple project requests simultaneously while keeping to tight deadlines.

13. Works with the Project Manager, County Webmaster or Web Designer III to develop timelines and milestones for web projects.

14. Provides status updates on projects.

15. Assures web-based information is archived for future reference and access.

16. Contributes directly to every aspect of video production from scripting to storyboarding to filming and editing.

17. Acts as Producer/Director/Videographer on assigned projects, or assists the assigned Producer/Director/Videographer as appropriate.

Either I


The equivalent of two (2) years of full-time experience in the class of Web Designer I in the Alameda County classified service.


The equivalent of four (4) years of full-time, increasingly responsible experience performing web page/site design and maintenance.


Completion of 30 semester, or 45 quarter units of Information Technology, Computer Science, Computer Information Systems, Computer Graphics, or Web Design courses from an accredited college or university may be substituted for one year of the required experience.

NOTE: The Civil Service Commission may modify the above Minimum Qualifications in the announcement of an examination.


NOTE: The level and scope of the following knowledge and abilities are related to duties listed under the “Examples of Duties” section of this specification.


Knowledge of:

• Concepts and resources used in website design.
• File Transfer Protocol (FTP) and other similar programs.
• Browser/server compatibility.
• Tools and applications used for website and graphic design.
• Current web content management application, web programming languages and computer graphic applications.
• Contemporary trends and techniques in web design.
• Current web site development practices, applications and technology.
• Principles of training, project management and assigning work.
• Principles of problem solving and research.
• Video production and editing technologies is desired.


Ability to:

• Identify business users’ web page/site requirements and translate informational and aesthetic content into a functional website in compliance with County standards.
• Estimate cost to develop websites, help develop project plans with milestones.
• Self-prioritize and manage an ongoing workload.
• Manage projects with minimal guidance.
• Keep current and learn to utilize emerging web technology applications and tools related to web page/site design and maintenance.
• Write code specific to developing web pages/sites.
• Proficiently utilize a variety of current web applications and tools.
• Work independently and cooperatively as part of a team.
• Work with small, focused teams to complete critical milestones, under pressure and with tight deadlines.
• Identify problems, research and examine alternatives, make recommendations and implement improvements and/or corrective changes to web pages/sites.
• Create templates of approved website layout and automated forms
• Post completed sites on the Internet/Intranet server.
• Learn and use other technology, applications and tools used by the department.
• Exercise judgment and initiative.
• Work under pressure and deadlines, effectively prioritizing assignments.
• Perform quality assurance testing on new web content design, updates, edits and improvements.
• Train department/agency users in the use of web applications and tools and appropriate operating procedures.
• Communicate effectively, both orally and in writing.
• Establish and maintain effective relationships with those contacted in the course of business.
• Translate ideas and concepts into video elements and implement them if video is required for a project.
• Schedule, coordinate, and execute multiple simultaneous projects from pre-production through post-production is desired.
• Use professional video camera and other related accessories is a plus.


Newspec: 1855
LC:cs 1/20/16
CSC Date: 2/17/16