County of Alameda

Public Information Specialist (#0320)

Bargaining Unit: Unrep - General Mgmt (U15)
$35.14-$43.13 Hourly / $2,811.20-$3,450.40 BiWeekly /
$6,090.93-$7,475.87 Monthly / $73,091.20-$89,710.40 Yearly

Under general direction, to develop, maintain, and coordinate a public information program for a large County department or agency; to advise and assist management in public information/relations activities; and to perform related duties as required.


This class is located in the larger County departments or agencies. Incumbents are responsible for a departmental or agency public information/relations program. This class differs from the next higher class of Public Information Officer in that the latter is a single position class reporting to the County Administrator.

NOTE: The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Each individual in the classification does not necessarily perform all duties listed.

1. Develops and edits publications, composes news releases, staff reports, film and slide scripts and interpretative materials; designs such materials and distributes them accordingly.

2. Contacts media representatives and arranges for exposure or explains activities; responds to questions directed to the department/agency.

3. Gathers news items from established departmental sources regarding departmental activities; prepares plans and procedures relating to development of information resources and methods for improving their effectiveness and versatility.

4. Acts as editor of departmental publications and newsletters; provides assistance to others in preparation of publications, website development, newsletters, and related matters.

5. Serves as a staff writer available to assist in writing applications for grants and projects.

6. Arranges and conducts tours.

7. Represents the department before civic and community groups in disseminating public information.

8. Maintains media logs, press files, publications, and media coverage to enhance public’s understanding of department/agency functions.

9. Prepares annual reports, monthly newsletters, and media correspondence.

10. Interfaces with media relations and community groups in maintaining strategic marketing relationships.

11. Provides risk communications to the public in the event of an epidemic or disaster.

12. Coordinate disaster preparedness drills for the department/agency.


Possession of a Bachelor’s degree from an accredited college or university in journalism, public relations, advertising or a related field,



Two years of full-time experience in journalism or public relations which included the development and editing of publications and/or new releases and the exposure of working with media representatives in the coordination of a public information program. (Additional experience may be substituted for the required education on a year-for-year basis.)

NOTE: The Civil Service Commission may modify the above Minimum Qualifications in the announcement of an examination.

NOTE: The level and scope of the following knowledge and abilities are related to duties listed under the “Examples of Duties” section of this specification.

Knowledge of:

· Understanding of the working media.
· Departmental/agency programs and activities.
· Information dissemination techniques and methods.
· Marketing strategies and techniques.
· Media Relations and Outreach.
· Risk Communications.
· Computer applications.
· Web-based communications.

Ability to:

· Determine potential public information items.
· Develop a public information program.
· Speak and writing effectively.
· Develop effective working relationships with media representatives.

RR:nw Revised: 6/7/76
RSS:pb Updated: l0/86
JH:pb Revised: 8/88
co:updated 6/8/00
Newspec/: 0320.doc
CSC Date: 9/21/88
CC:pf Revised 12/5/03
CSC Date: 2/18/04


Alameda County offers a comprehensive and competitive benefits package that affords wide-ranging health care options to meet the different needs of a diverse workforce and their families. We also sponsor many different employee discount, fitness and health screening programs focused on overall well being.  These benefits include but are not limited to*:

For your Health & Well-Being

  • Medical – HMO & PPO Plans
  • Dental – HMO & PPO Plans
  • Vision or Vision Reimbursement
  • Share the Savings
  • Basic Life Insurance 
  • Supplemental Life Insurance (with optional dependent coverage for eligible employees)
  • Accidental Death and Dismemberment Insurance 
  • County Allowance Credit
  • Flexible Spending Accounts - Health FSA, Dependent Care and Adoption Assistance
  • Short-Term Disability Insurance
  • Long-Term Disability Insurance
  • Voluntary Benefits - Accident Insurance, Critical Illness, Hospital Indemnity and Legal Services
  • Employee Assistance Program

For your Financial Future

  • Retirement Plan - (Defined Benefit Pension Plan)
  • Deferred Compensation Plan (457 Plan or Roth Plan)

For your Work/Life Balance

  • 11 paid holidays
  • Floating Holidays
  • Vacation and sick leave accrual
  • Vacation purchase program
  • Management Paid Leave**
  • Catastrophic Sick Leave
  • Group Auto/Home Insurance
  • Pet Insurance
  • Commuter Benefits Program
  • Guaranteed Ride Home
  • Employee Wellness Program (e.g. At Work Fitness, Incentive Based Programs, Gym Membership Discounts)
  • Employee Discount Program (e.g. theme parks, cell phone, etc.)
  • Child Care Resources
  • 1st United Services Credit Union 

*Eligibility is determined by Alameda County and offerings may vary by collective bargaining agreement.  This provides a brief summary of the benefits offered and can be subject to change.

** Non-exempt management employees are entitled to up to three days of management paid leave. Exempt management employees are entitled to up to seven days of management paid leave.