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Social Media Specialist #2211-207210-01

Public Information Specialist

Date Opened
Monday, November 14, 2022 3:00 PM
Close Date
Monday, December 05, 2022 11:59 PM
  • $61,177-$71,372/year


The City of Charlotte is the largest municipality in North Carolina and the 17th largest city in the United States, with a total population of more than 872,498 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.

Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.


The Social Media Specialist’s responsibility is to assist with the tactical and day to day operations of social media and communications initiatives across multiple social media accounts. Work involves communication and coordination with various departments and organizations. Independent judgment and initiative are exercised within established guidelines; performance evaluated on the basis of discussions and work products. Tasks require a strong attention to detail, excellent digital customer service skills and ability to work under tight deadlines. Must be able to work flexible schedules. On call 24/7/365. Reports to the Social Media Manager.  

Major Duties and Responsibilities

  • Day to day assistance with social media monitoring, planning, strategy, content creation, posting and issue spotting. Helps conceive, create, execute and manage written and visual social content aligned with the airport brand, campaign, strategy or project.  
  • Collaborate and work closely with CLT’s Social Media Manager.  
  • Maintain an understanding of social media best practices and strategy to align activity with trends.
  • Help execute creative content development and influencer outreach, conversation management, user engagement and analytics reporting.
  • Analyze campaign metrics to guide content creation and identify needed changes or enhancements to support social media strategy. Provide monthly reports for leadership and team.
  • Assist with monitoring customer inquiries and responses (nights, weekends and holidays on rotation).
  • Write and assist in implementing social media campaigns for various needs, including media events, special projects and video production.
  • Assist with content writing for social media platforms and video scriptwriting.
  • Assist with Aviation and tenant events.  
  • Work with various Aviation Department workgroups.
  • Create graphics and motion graphics with stats and CLT info.
  • Send bi-weekly or monthly reports of comments on social.
  • Help with ideation and filming of reels. 

Knowledge, Skills & Abilities

  • Demonstrated experience developing effective metric-based social strategy
  • Comprehensive knowledge of social platforms and reporting analytics
  • Demonstrated experience building and managing strong relationships with stakeholders to optimize stakeholder social messaging in support of airport strategy, communications plans and airport business model.
  • Ability to envision and translate communications and educational strategies into effective messaging and presentations both internally and externally
  • Team player
  • Proficient in Adobe Cloud Creative – Photoshop, Lightroom, Premiere
  • Editing and making graphics on Canva preferred
  • Recording video (reels/stories) on iPhone
  • Excellent presentation skills
  • Photography/videography for digital media platforms
  • Knowledge of using a DSLR 
  • Impeccable written and verbal communications skills
  • Good judgment and ability to think bigger picture
  • Quick decision-making
  • Calm in high stress situations
  • Strong public speaking and listening skills
  • Knowledge of strategic communications planning and execution
  • Demonstrated ability to establish and adhere to priorities and multitask in a fast-paced environment
  • Advanced Microsoft Office skills
  • Knowledge of Sprout Social
  • Ability to develop new programs and activities
  • Ability to establish and maintain effective working relationships with co-workers, the public and the media.  
  • Ability to demonstrate initiative and self-motivation in a rapidly changing work environment.  
  • Ability to participate in and manage several projects simultaneously.
  • Knowledge of Aviation industry, AP Stylebook and ethical behavior

Preferred Qualification

High School graduate or equivalent and five years relevant experience, or Associate’s Degree and three years experience. Relevant experience in public relations, social media content development, marketing, communications and experience actively managing the tactical and day-to-day operations of social media across multiple accounts.
Bachelor’s degree from an accredited college or university (marketing, public relations/public affairs, communications, government and constituent relations or related field). Media relations, digital communications and public speaking experience a plus. Bachelor’s degree from an accredited college or university (marketing, public relations/public affairs, communications, government and constituent relations or related field) preferred. 

Minimum Qualifications

High school graduate or equivalent and five years relevant experience.


Associate's Degree and three years relevant experience.

Conditions of Employment

The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer.

How To Apply

Apply online.

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.

Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to


The City of Charlotte provides a comprehensive benefits package to all employees.

Click here to learn more about the City of Charlotte’s benefits.

The City of Charlotte is a drug and alcohol-free workplace.

In Conclusion

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