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Transit Marketing & Tech Mgr #2206-281800-02

CATS Marketing & Communications Director

Date Opened
Thursday, June 23, 2022 4:00 PM
Close Date
Open Until Filled
Section
Charlotte Area Transit
Salary
  • Salary is Commensurate with experience; minimum annual comp of $91,185.16
Employment Type
  • Full Time

Introduction

Charlotte Area Transit System (CATS) is seeking an innovative and enthusiastic individual who wants to make an impact on the City’s transit system and our community. The CATS Marketing &Communications Director will design and implement strategies that cultivate our relationships with media, engage target audiences and enhance the CATS brand.

Overview

The City of Charlotte is the largest municipality in North Carolina and the 17th largest city in the United States, with a total population of more than 872,498 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.

Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.

Function

Summary

The (CATS) Marketing & Communications Director is responsible for the leadership and direction for CATS marketing, public relations /communications, and customer service (MARCOM) divisions to increase awareness, knowledge and use of CATS services. The incumbent will be responsible for the development and execution of CATS strategic goals intended to create and uphold a positive public image and reputation. The individual should be highly skilled to establish productive relationships and engage key stakeholders including but not limited to CATS leadership, city council, various members of the media, city departments, transit agencies, businesses, and the community. This position requires an availability to support a system that is operational 24/7 with responsibility to respond to, develop and assist with day-to-day operations, emergencies and public matters requiring immediate attention.

Major Duties and Responsibilities

This position is responsible for managing, directing, and integrating broad, comprehensive media, including providing strategic leadership and recommendations for the organization. The role oversees the marketing, public/community relations, and CATS Customer Service (includes a call center and pass sales office) divisions. The candidate must be versatile with the capability to manage competing priorities with a proven ability to develop strategies, perform well under pressure and acclimate to the everchanging environment (internal and external) requiring marketing and communication expertise. Successful candidate will be able to tailor their delivery specific to the target audience to relay information in a comprehensive and useful manner. This position will serve as the CATS Marketing & Communications Senior Leader during community events and oversee internal and external public information activities. 

 

· Provide focused leadership and direction to the MARCOM division of CATS.
· Develop integrated marketing and communications strategies for department
· Inform leadership on market and media trends
· Develop marketing budget and oversee spending
· Act as advisor to leadership team and City of Charlotte Corporate Communications on public and employee perceptions of CATS so accurate and timely decisions can be made 
· Set goals and objectives for the team; monitor team members’ performance
· Maximize brand presence on various channels (e.g. web, TV and social media)
· Cultivate and maintain relationships with media and influential professionals
· Possess writing skills that people of all audiences can understand
· Research and analyze public opinion and communicate findings to appropriate leadership
· Enhance CATS’ and the City’s reputation
· Ensure brand consistency in all communication efforts
· Assign tasks and projects to the team
· Track and influence media coverage
· Distill a variety of information and stories from numerous sources down to the most pertinent facts and communicate them effectively to senior leaders, and when necessary, the entire CATS organization
· Direct the seamless integration of marketing and communications with CATS customer service to help provide the ultimate customer experience
· Manage and expand revenue-producing initiatives for organization
· Work collaboratively with the City of Charlotte Marketing and Communications Director and team to ensure consistent communications and messaging occurs across all city departments
 
 
Leadership and Management
· Manages, supervises, and efficiently deploys a team of marketing, public/community relations, and customer service professionals responsible for the unified execution of marketing and communications services for department initiatives
· Establish and maintain effective working relationships with all levels of CATS management, City management, Metropolitan Transit Commission, citizen committees and other CATS employees and the public
· Represent CATS effectively in public relations and communication efforts on a variety of issues
· Present information, findings and recommendations in a thoughtful, comprehensive and sophisticated manner
· Exercise tact and diplomacy in dealing with sensitive, complex and confidential issues and situations
· Employ principles and practices of effective management and supervision
· Exercise sound, expert independent judgment and display discernment when communicating confidential material
· Manage sensitive issues to maintain CATS’ reputation
· Responsibilities are broad in scope allowing for a high degree of program and administrative discretion
· Oversee media public records requests
· Perform other duties as assigned

Knowledge, Skills & Abilities

The (CATS) Marketing & Communications Director is responsible for the leadership and direction for CATS marketing, public relations /communications, and customer service (MARCOM) divisions to increase awareness, knowledge and use of CATS services. The incumbent will be responsible for the development and execution of CATS strategic goals intended to create and uphold a positive public image and reputation. The individual should be highly skilled to establish productive relationships and engage key stakeholders including but not limited to CATS leadership, city council, various members of the media, city departments, transit agencies, businesses, and the community. This position requires an availability to support a system that is operational 24/7 with responsibility to respond to, develop and assist with day-to-day operations, emergencies and public matters requiring immediate attention.

Preferred Qualification

Master’s degree from an accredited college or university in Marketing, Communications, Journalism or a related field 

Minimum Qualifications

High school graduation or equivalent and nine years relevant work experience

OR

Associate's Degree and seven years relevant work experience

OR

Bachelor's level degree and five years relevant work experience

OR

Master's level degree and three years relevant work experience

Salary

Annual Compensation is commensurate with experience; minimal annual compensation starting at $91,185

Conditions of Employment

The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer.

How To Apply

Apply online.

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.

Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.

Benefits

The City of Charlotte provides a comprehensive benefits package to all employees.

Click here to learn more about the City of Charlotte’s benefits.

The City of Charlotte is a drug and alcohol-free workplace.

In Conclusion

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