Public Information Specialist #2108-207210-03

The City of Charlotte is the largest municipality in North Carolina and the 17th largest city in the United States, with a total population of more than 872,498 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.

Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.

Charlotte Area Transit System provides bus, rail, paratransit and vanpool services for the Charlotte region. The system is also expanding under the guidance of the 2030 Transit Corridor System Plan, a bold long-range plan that consists of multiple rapid transit improvements in five corridors, a series of Center City improvement, and bus service and facility improvements throughout the region. CATS uses various ways to communicate with the riding public and is seeking a social media specialist to manage the organization's social media program. This includes overseeing CATS' current platforms; Twitter, Facebook and Instagram. The successful candidate will have an affinity for and demonstrated professional success on various social media platforms.  The person will be creative, intuitive, and analytical with the ability to work as part of a team but also individually.

Build and execute social media strategy through research, understanding of CATS, massaging and target markets that are successful, thoughtful and appropriate.

Develop and understand platforms currently used by CATS while also determining if/how others are beneficial to the organization.

Strong Knowledge of paid and earned media, how/when each is needed

Generate, edit, publish and share daily content(text, images, video, etc.) that builds meaningful connections with the community.

React quickly to emerging situations and use good judgement in determining what customers need/want and how to articulate responses to situations.

Set up and optimize company pages within each platform to increase the visibility of company's social content.

Respond to customer questions and inquiries; make connections with customers regarding comments made on various platforms.

Create editorial calendars and schedules.

Continuously improve platforms by gathering and analyzing social data/metrics, insights and best practices; use data to modify plans, counsel management and/or take necessary actions.

Provide analytic and reporting to provide real-world impacts and show how plan/campaign or post has benefited the business.

Collaborate with other CATS divisions (Marketing, PR and Customer Service) to manage reputation, identify key players and coordinate actions; will also include updating the City of Charlotte's Corporate Communications & Marketing Department at certain times.

Performs related duties as required. 

Excellent consulting, writing, presentation and communication skills

General editing (photo/video/text) and photography with iPhone

Demonstrable social networking experience and social analytic tools knowledge

Knowledge of online marketing and good understanding of major marketing channels

Positive attitude, detail and customer-oriented

Must be able to work outside of traditional 8am-5Pm hours to provide best service for customers

Physical Requirements:

• Ability to carry at least 20 lbs
• Walking
• Sitting
• Bending
• Twisting
• Reaching
• Kneeling

Sensory Requirements:

• Speech
• Touch
• Hearing
• Vision (near, distance and peripheral)

Proven work experience in social media marketing or as a digital media specialist.

BS in Communications, Marketing, Business, New Media or Public Relations.

The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer.

Apply online.

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.

Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.

The City of Charlotte provides a comprehensive benefits package to all employees.

Click here to learn more about the City of Charlotte’s benefits.

The City of Charlotte is a drug and alcohol-free workplace.

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