This class is responsible for planning, creating, editing, publishing, distributing and marketing of an agency's digital or print publication or multimedia productions. Administers annual production budget and contracts.
Nature and Scope
The class incumbent reports to a technical or administrative superior. Work involves researching, writing and editing appropriate articles, scripts, art and photography, and/or multimedia productions (e.g. taped and live videos; live and prerecorded radio broadcasts; broadcast type closed circuit teleconferences; and other similar productions, such as slide shows with sound accompaniments). . The materials are edited for adherence to agency brand and editorial style guidelines, as well as content, accuracy, clarity, syntax, and grammar. In addition, an incumbent is responsible for administering the production budget and coordinating contract letting/performance with outside contractors. Such contracts include writing, art, audio/visual content, photography, design, layout, printing and distribution. Work includes developing marketing concepts and related materials. Contacts routinely include all levels of agency management and staff and outside contractors responsible for the production's various steps. In addition, the incumbent assists with other marketing communication projects.
Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.
Plans content by determining appropriate article or multimedia subjects and audio/visual materials through collaboration with agency colleagues.
Researches, writes and edits appropriate articles, creative storyboarding and scripts, art and photography, and/or multimedia productions (e.g. taped and live videos; live and prerecorded radio broadcasts; broadcast type closed circuit teleconferences; and other similar productions, such as slide shows with sound accompaniments).
Establishes and monitors production schedule and resolves production problems.
Oversees and approves layout and storyboarding to ensure accuracy, quality, cost and deadline compliance.
Prepares, justifies and controls the annual production budget for the publication or production. Develops bid specifications/contracts, recommends contractors, monitors contracts for compliance and reviews/approves contractors work.
Plans and develops promotional strategies and materials to increase engagement and reach; evaluate performance, data and trends.
Assists with other informational, promotional and educational activities/productions by planning and coordinating content, writing and editing a variety of internal and external marketing communications projects, such as employee messages, opinion editorials, marketing pieces, website copy, speeches and feature articles.
Knowledge, Skills and Abilities
The intent of the listed knowledge, skills and abilities is to give a general indication of the core requirements for all positions in the class series; therefore, the KSA’s listed are not exhaustive or necessarily inclusive of the requirements of every position in the class.
Knowledge of journalism and production processes.
Knowledge of the principles and practices of communication.
Knowledge of the principles, practices and techniques of graphic design and video editing.
Knowledge of accessible video content (closed captioning, captioning for online/social).
Knowledge of the principles and practices of marketing and promotion.
Knowledge of cameras, film and photographic principles and processes.
Knowledge of the principles, practices and methods of budget preparation, analysis and control.
Knowledge of the principles and practices of contract administration.
Knowledge of agency's goals, objectives, programs and services.
Skill in the techniques and methods of print and digital media.
Skill in effective communication.
Ability to coordinate multi-phase production schedule.
Ability to establish and maintain effective working relationships with a variety of people.
JOB REQUIREMENTS for Editor/Producer Applicants must have education, training and/or experience demonstrating competence in each of the following areas:
Six months experience in the design and production of print, digital information or other multimedia production.
Six months experience in planning, writing, formatting and editing information for a magazine, newspaper or other production.
Knowledge of budget management and control which includes managing a budget for the purpose of keeping expenditures within the limitations of available appropriations and available revenue and maintaining, monitoring, projecting and controlling a budget within set policies and procedures.
Knowledge of contract management and control which includes ensuring compliance with terms of contracts; negotiating changes to existing contracts.
Six months experience in the design and production of print or digital information.
Six months experience in planning, writing, formatting, and editing published information.
Knowledge of management and control which includes ensuring compliance with terms and negotiating changes to existing terms.