A class incumbent works with licensed lottery agents, vendors, and representatives from other state agencies to develop, implement, and manage marketing, advertising, operational, and security programs for a lottery product line.
Nature and Scope
The class incumbent reports to the State Lottery Director and directs the operation, advertising, marketing, and security of lottery product lines. The incumbent functions as the senior level manager for product lines. Work involves developing new or revised policies, procedures, and regulations to improve the management and operation of lottery product lines. A significant aspect of the work involves working closely with multi-jurisdictional lottery groups, retailer outlet/track management, vendors, and their employees to ensure compliance, resolve problems, and provide effective sales, operation and security.
Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.
Manages lottery product lines by approving and overseeing the implementation of marketing and advertising strategies developed by lottery agents and vendors.
Develops and monitors Key Production Indicators (KPIs) and other benchmarking processes that guide day-to-day operational decisions related to revenue generation, security, regulations and compliance.
Develops solutions and action plans to improve sales, operations, and security of games, materials, and equipment. Develops policies, procedures, expansion or additions to product lines, and strategies to improve product effectiveness and increase player interest and revenues.
Conducts financial and internal control audits.
Directs State Lottery Office staff, leads Request for Proposal (RFP) development and procurement for Lottery product lines, and manages contracted lottery agents and vendors.
Negotiates, plans, and coordinates the operation of lottery games with other state agencies, licensed agents, and vendors.
Manages agent and vendor compliance. Recommends improvements for the effective operation and proper security of games and equipment.
Conducts agent/vendor lottery site visits to determine the effectiveness of regulations and to ensure the effectiveness of vendor operations.
Works with Information Systems staff and vendors to ensure lottery games operate during scheduled hours. Identifies security, operational, and reporting requirements necessary for effective management and operation of the lottery program.
Develops effective public relations programs.
Regularly interacts with senior level executives in the Lottery industry (state and national). Establish and maintain relationships with key strategic partners and industry influencers. Represents the Delaware Lottery on various committees nationally and at the State level.
Works with local and national law enforcement to identify and prevent fraud and maintain gaming system integrity. Coordinates information sharing agreements and processes among state regulators and jurisdictions.
Knowledge, Skills and Abilities
The intent of the listed knowledge, skills and abilities is to give a general indication of the core requirements for all positions in the class series; therefore, the KSA’s listed are not exhaustive or necessarily inclusive of the requirements of every position in the class.
Knowledge of lottery program operations and regulatory requirements.
Knowledge of interstate and intrastate laws, rules and regulations related to public gaming.
Knowledge of product marketing principles and practices.
Knowledge of the principles and practices of public relations.
Knowledge of operational and computer system security requirements.
Skill in the principles and practices of contract negotiation/administration.
Skill in developing and implementing long-term sales and marketing plans.
Skill in the principles and practices of management.
Skill in negotiating and developing effective working relationships with lottery agents and vendors.
Skill in the development and management of product marketing programs.
Skill in managing lottery program operations through agents and vendors.
Skill in the analysis and development of operations and security requirements.
Ability to communicate effectively both orally and in writing.
Ability to coordinate program operations with other state agencies, agents and vendors.
JOB REQUIREMENTS for Assistant Director, Lottery Applicants must have education, training and/or experience demonstrating competence in each of the following areas:
Three years' experience in program administration such as overseeing and directing the development, implementation and evaluation of programs and services; planning and establishing short and long range program goals and objectives. Providing advice to other agency organizational units through consultation.
Three years' experience in contract administration which includes overseeing the development and negotiation of contracts and bid specifications; managing bid openings; awarding and executing contracts.
Three years' experience in ensuring compliance with laws, rules, regulations, standards, policies, and procedures.
Three years' experience implementing internal control requirements and/or audits related to financial transactions, technology systems, legalized gaming, or related matters.
Three years' experience in staff supervision which includes planning, assigning, reviewing, and evaluating the work of others.