City of Tucson

Promotes the department's image and visability by raising the level of public awareness of parks and recreation operations, services and accomplishments. Coordinates the development of comprehensive strategies and approaches for marketing services and facilities, public/private partnerships, sponsorships and other revenue enhancing programs. Assesses the department's marketing needs and conceptualizes, develops, implements and manages strategic marketing and communications campaigns and projects that reach, inform and involve businesses, residents and other targeted audiences. Manages the department's marketing and public relations requirements per CAPRA accreditation standards.

This is a lead position affording guidance to other positions performing community relations and marketing tasks. This lead position also reviews workloads, assigns work and coaches employees with specialized instructions and practices for job accomplishments. Lead personnel may contribute to other employees' performance evaluations; assist with the hiring process by interviewing and making recommendations and providing input to supervisory staff.

Coordinates the department's Public Relations Plan and Marketing Plan (CAPRA accreditation requirements) by drafting, developing and implementing the programs to include media relations, publications, printed materials, internet communications, social networking, video and general marketing products and strategies.

Creates and distributes marketing packages and communications materials by researching, writing and designing materials, working with vendors, customers, coordinating the distribution of materials, monitoring budgets, preparing correspondence and assisting in buying advertising.

Communicates information through the media by planning and coordinating media events, writing and disseminating press releases and story ideas, developing and maintaining relationships with editors and reporters, creating and developing advertisements, and tracking media coverage.

Conducts needs analyses, satisfaction surveys and other approaches to information gathering for better understanding of customer goals and desires. Develops financial support for assigned programs and capital improvements, including memberships, sponsorships, scholarships, grants and donor relations. Plans and coordinates fundraising events. Identifies and cultivates internal and external partners in securing funding for programs, events and capital projects. Develops and implements strategies for obtaining planned giving, corporate and foundation sponsorship, and to cultivate major donors. Promotes the development of special program options among commercial, industrial and other community organizations. Researches and identifies sources of grant funding, and drafts grant applications. Prepares grant reports as required by funders and potential funders. Supports the city-wide volunteer program and other activities that promote community service, including implementing policies and procedures, interviewing and orienting new volunteers, and maintaining volunteer records. Work cooperatively with current and future partner agencies.

Performs some or all of the following related duties: coordinating fundraisers, producing television shows, developing and overseeing contracts and grants, attending meetings, conferences, coordinating public meetings, notifying personnel and government representatives, preparing correspondence, providing support to boards, commissions and committees as requested, proofs and edits written material as requested, and maintains media database. Oversees content and development of department's website, program guide, and marketing materials.

Minimum Education Level & Type: Bachelor's Degree

Minimum Experience Qualifications: At least 3 years of experience in creating, coordinating, managing community relations and marketing plans.

None

FLSA Status: Exempt

Occupational Group Code: 02

Occupational Group Description: General Administration

EEO Job Category Code: E

EEO Job Category Description: Paraprofessionals

Organizational Level: First Level Employee, Occasionally Directs

NCCI: 8810

Bargaining Unit: No Representation

The following information pertains to driving requirements for this classification with the City of Tucson. Under "Driving Level" None, Secondary or Primary, refers to the driving responsibility as it relates to the essential functions of the classification. License Type, is just that, the type of Arizona Driving License required for the classification. If the position requires a Commercial Drivers License (CDL), the endorsements will be listed under "Endorsements." Under Safety Sensitive a "Yes" means employees with this classification are subject to pre-employment and random drug testing. License Type A,B,C,D,or M may require the use of personal or City vehicles on City business. Individuals must be physically capable of operating the vehicles safely, possess a valid license and have an acceptable driving record. Use of a personal vehicle for City business will be prohibited if the employee is not authorized to drive a City vehicle or if the employee does not have personal insurance coverage. Exceptions to classification driving requirement's may exist based on position.

Driving Level: Incidental

License Type: Valid and Unrestricted Class D - Driver

CDL Endorsements: None

Safety Sensitive: No

This description is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty. They are intended to describe the general nature and level of work being performed by individuals assigned to this position.