City of Tampa

Digital Media Production Manager (#140920) MD

$41.80-$65.57 Hourly / $7,245.33-$11,365.47 Monthly / $86,944.00-$136,385.60 Yearly


This is highly responsible managerial work administering the activities of the Marketing and Communications department.

Nature Of Work

An employee in this class, under general direction, performs work of unusual difficulty in administering and directing the operation of the city’s government access channel (CTTV) and Training Channel. The employee is responsible for negotiating and administering the cable television franchise(s). The employee advises the Mayor on cable television matters and develops and recommends policies and procedures for the city’s franchising of cable television. The Digital Media Production Manager develops contracts with agencies to provide public and educational access services in the community, and functions as the city’s liaison to the Tampa/Hillsborough Cable Advisory Committee as well as the not-for-profit organizations operating the city’s public and educational access channels, ensuring that the channels are being used to the public’s benefit. Considerable tact and diplomacy is necessary in working with city departments, the Tampa/ Hillsborough Cable Advisory Committee and other access providers in a cooperative manner to gain acceptance of the identified uses for the PEG (public, educational, and government access) channels. Work requires the application of extensive initiative and independent judgment in determining the program content to be shown on the government access channel. Work is reviewed through conferences, reports and results achieved. Appointed position; employee serves at the pleasure of the Mayor.

Examples of Duties

Manages staff responsible for the production, programming, and technical specifications of the government access channel.

Advises the Mayor, City Council, and the Chief of staff on cable television issues.

Develops policies and procedures regarding cable television in the community; develops and negotiates contracts for the provision of public and educational access.

Negotiates cable television franchise(s) with interested and qualified applicants; oversees the regulation of the cable television franchise(s).

Enforces the department’s mission statement through communication and program direction to staff.  

Informs city departments and community residents about government access programming through press releases, memorandums, correspondence, articles, and the Internet.

Prepares long and short-range objectives and the operational and capital budget within the Marketing and Communications department.

Coordinates meetings and serves as city liaison and staff person to the Tampa/Hillsborough Cable Advisory Committee; represents the city as liaison to the notfor- profit boards of the Educational and Public Access channels.

Operates a lightweight motor vehicle.

Performs related work as required.

Knowledge, Skills & Abilities

Extensive knowledge of: municipal administration and organization; management practices and procedures.

Considerable knowledge of: cable television systems, television equipment, television production and cablecasting techniques; public speaking practices and techniques.

Working knowledge of: electronic journalism principles and practices; working knowledge of the operation and maintenance of video production equipment.

Ability to: foster teamwork, open dialogue and cooperation in matters pertaining to PEG; write and speak clearly and succinctly in a variety of communication settings; establish and maintain effective working relationships with city officials, department directors, managers and other employees, Cable Advisory Committee members, and the general public; plan and set clear objectives; assign, direct, and coordinate the work of professional, para-professional and clerical employees in a manner that promotes full performance and achieves the desired results; operate a light weight motor vehicle.

Suggested Minimum Qualifications

Graduation from an accredited college or university with a bachelor’s degree in telecommunications, mass communications or a related field and five (5) years of experience in a variety of television and digital media production areas (i.e., audio, automated playback, camera, computerized graphics, directing, editing, engineering/basic technical skills, lighting, producing, script-writing, or technical directing/switching) and 3 years of supervisory or managerial experience.  

Licenses or Certifications

Possession of a valid Florida driver’s license.


During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.

CLASS: 140920; EST: 8/1/2017;REPLACES JOB TITLE: 140905;