City of Tampa

Digital Media Producer (#140130) N31

$30.34-$45.44 Hourly / $5,258.93-$7,876.27 Monthly / $63,107.20-$94,515.20 Yearly


This is technical and creative work producing, directing, shooting and editing of video content for distribution across social media platforms, the internet, and on the city’s cable television channel. 

Nature Of Work

An employee in this class is responsible for planning, coordinating, directing, and producing engaging content related to City of Tampa services, programs, initiatives, and people.  This individual is expected to exercise initiative and independent judgment in the professional and technical aspects of video production.  The employee is expected to exercise tact and courtesy when providing technical assistance and advice to city personnel and elected officials regarding ideas to promote or explain their work to the public and internally.   


Work is of more than average difficulty and includes all aspects of digital media production, including the ability to deliver on tight deadlines, to write scripts, to conduct interviews on camera, to collaborate with multiple City of Tampa departments, and to ultimately produce compelling and high-quality content that showcases the City of Tampa. Work is reviewed through conferences, reports submitted, videos produced, and results obtained. 

Examples of Duties

Storyboards, produces, writes, and shoots videos and public service announcements. A working knowledge of graphic design software, techniques, and concepts is expected. 


Works in conjunction with city staff to prepare public information media, social media videos, infographics, flyers, posters and other promotional material that showcase the services or activities of various city departments. 


While not a primary job duty, some familiarity with directing live cablecasts of public meetings such as the Tampa City Council and other board meetings is beneficial for emergency situations when T&I needs help with CTTV responsibilities. 


Assists Video Technical Support Coordinator in microwave, lighting, audio, and remote camera set up and other engineering duties; operates motor vehicle as required. Maintains video library. Performs related work as required.  

Knowledge, Skills & Abilities

Advanced knowledge of: Video production including directing, technical directing, camera, graphics, audio, and editing; waveform monitor, vectorscope, word processing and scripting programs, Adobe AfterEffects, Lightroom, Adobe InDesign 


Ability to: Operate common video production equipment such as cameras, follow social media trends for trending editing and video styles, create detailed graphics for use in videos, edit in different aspect ratios for mobile devices, ability to shoot clear, still photos on DSLR or similar professional-level still cameras, edit still photos for use on social media and marketing materials, operate common video production equipment such as cameras, switchers, audio mixers, and editors; perform troubleshooting; clearly express complex ideas verbally and in written form; edit material; instruct others in the use and care of production equipment; plan, coordinate, and direct television productions; perform word processing and script writing; establish and maintain effective working relationships with others.    


Skill in: operation of video production and video editing equipment; still photography cameras, graphic design software and operation of motor vehicles. 

Minimum Qualifications

Graduation from an accredited college or university with a bachelor’s degree in telecommunications, mass communications or a related field and one (1) year of experience in a variety of television production areas (i.e., audio, automated playback, camera, computerized graphics, directing, editing, engineering/basic technical skills, lighting, producing, script-writing, or technical directing/switching); or an equivalent combination of training and experience. 

Licenses or Certifications

Possession of a valid Florida driver’s license; a valid Florida Commercial driver’s license required


Evaluation of education and experience. Drug testing is included in all pre-employment processing.


Employees may be required to work rotating shifts, including nights, weekends, holidays and overtime as needed. During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency. 

CLASS: 140130; EST: 8/1/2017;REPLACES JOB TITLE: 001403;