City of Tampa

Media Relations Manager (#119210) MF

$46.10-$72.20 Hourly / $7,990.67-$12,514.67 Monthly / $95,888.00-$150,176.00 Yearly


This is responsible work involving public relations, promotional activities, and event coordination.

Nature Of Work

An employee in this class is responsible for developing, organizing, coordinating, and conducting public information and promotional activities.  Tasks are of more than average difficulty and include responsibility for establishing favorable relationships with representatives of area news media and businesses.  The employee in this class plans and develops a city public information program which promotes the Mayor’s goals and objectives and fosters sound community relations.  Under general supervision, employees are required to exercise considerable initiative and independent judgment in determining how, when, and what activities should be pursued to best serve the interests of the city.  Tact, discretion, and courtesy are extremely important in discharging assigned duties.  This position requires weekend work and may have unpredictable hours.  Work is reviewed through reports submitted, conferences and results achieved.  Appointed position; employee serves at the pleasure of the Mayor.

Examples of Duties

Develop all local media strategy and lead execution; assist with national media.

Provide written materials and speeches; provides public relations, marketing and media expertise to the Mayor and the City; lead and direct development of effective and creative press plus media strategies.

Assists the public and media with requests, problems, and complaints; provide information concerning programs and activities; research and respond to complaints or refers for response by appropriate departmental personnel, providing those personnel with background information.

Serve as a liaison with area news media; conducts and/or arranges for press briefings; participates in, or arranges for the participation of personnel in interviews with media representatives to publicize programs and activities; contact media representatives to encourage and arrange coverage of special activities; maintain awareness of media deadlines and ensures that requests for coverage, placements of advertisements, and provision of information are completed accordingly; write and distribute press releases; prepare response recommendations for consideration by executive level personnel whenever unfavorable publicity is received.

Prepare and deliver speeches and presentations to community groups and organizations; explain programs and activities in order to solicit support and generate interest.

Maintain records of activities conducted; maintain files of press releases, news clippings, brochures, and related materials; attend meetings and confer with city personnel to obtain information concerning planned activities; arrange for audiovisual support services including photography and recordings.

Performs related work as required.

Knowledge, Skills & Abilities

Working knowledge of: effective public relations and public information dissemination principles and techniques; area news media and business organizations and their methods of operation; photography, printing, and publication procedures.

Ability to:  plan and conduct effective public relations, informational and promotional activities; establish and maintain effective working relationships with other employees, representatives of area news media, community organizations and businesses, and the public; communicate with varied citizen and business groups and speak effectively in public; write and assimilate materials for publication and presentation including press releases and other publicity materials.

Suggested Minimum Qualifications

Graduation from an accredited college or university with a bachelor’s degree in public relations, communications, public administration, political science or a related field and five (5) year’s of experience in public relations or public administration, including 3 years of supervisory experience.

Licenses or Certifications

Possession of valid driver’s license is required


During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.

CLASS: 119210; EST: 8/2/2021;