City of Tampa

Creative Communications Manager (#070310) MF

$46.10-$72.20 Hourly / $7,990.67-$12,514.67 Monthly / $95,888.00-$150,176.00 Yearly


Introduction

This is highly responsible professional managerial work administering activities in the City’s Communications department. 

Nature Of Work

An employee in this position coordinates the efforts of a team consisting of specialized areas such as Multimedia (video, photography, editing and AV set up), Graphic Design, Interactive Programs (Web and social media) and Special Events.  The employee is required to exercise considerable initiative and independent judgment in strategic communications, budgeting, personnel management and special projects.  An employee in this position is responsible for the visual representation of the City of Tampa and for maintaining and consistently upholding all standards of brand identity. The employee will develop and implement strategies to convey the brand through print, video, and digital content. The role requires collaboration with other departments and team members to ensure consistency and drafting of the proper messaging that supports the city’s goals. Work is reviewed through conferences, observation of final product and feedback from departments regarding results obtained. Appointed position; employee serves at the pleasure of the Mayor.

Examples of Duties

Oversees website content development and policy management, social media account management, creating the strategy for content creation across multiple digital platforms, advising on web-based communications and online engagement initiatives and ensuring compliance with local, state and federal electronic communications regulations.

 

Oversees the digital communications team that assists with the creation and coordination of digital content to assure strategic, effective, and consistent delivery of information to the general public and to employees.

 

Manages/supports digital-related projects including website enhancements, email campaigns and social media; maintains, monitors, and optimizes social media channels, including Facebook, Twitter, Instagram and LinkedIn; responsible for driving engagement with city content across channels, including the website and social media.

 

Coordinates, directs, assigns, reviews and edits design and illustration work of design team personnel; coordinates work with staff, team members and contractors to keep projects on schedule; monitors work to ensure compliance with the City’s marketing objectives.

 

Manages staff responsible for the production, programming, and technical specifications of the government access channel.

 

Design, compose, illustrate and produce municipal documents and visuals, including electronic newsletters.

 

Generate, edit, publish and share daily content (original text, images, video or HTML) to all applicable social media outlets.

 

Manage photo, video and graphic archives; take photographs; draft marketing messages and advisories.   

 

Proactively brainstorm, including mock-up design ideas and presenting strategic communication ideas to staff. 

 

Collaborate with other departments and team members to ensure consistency and draft proper messaging.

 

Remains current with industry trends and assesses equipment and software to ensure it is up to date.

 

Coordinate printing services as needed.

 

Coordinates meetings and serves as city liaison and staff person to the Tampa/Hillsborough Cable Advisory Committee; represents the city as liaison to the not-for- profit boards of the Educational and Public Access channels.

 

Performs related work as required.

Knowledge, Skills & Abilities

Working knowledge of: English grammar, composition, and punctuation; publication formats and procedures; methods, principles, and practices utilized in graphic design; programs utilized in graphic design including Adobe CC and MS Office and all applicable social media outlets.

 

Some knowledge of: photographic techniques and materials; amateur video editing software; website development.

 

Ability to: effectively supervise a team to meet required deadlines and goals; think strategically; complete complex assignments in an accurate and timely manner; work from layout, rough sketches, oral and written instructions; maintain quality check on all pieces; establish and maintain effective working relationships with other employees, supervisors, department representatives, and general public.

 

Skill in: the operation of Macintosh and HP computers; the use of Apple iPad and iPhone.

Suggested Minimum Qualifications

Graduation from an accredited college or university with a bachelor’s degree in marketing, graphic design, web design, communications or related field and five (5) years’ experience in design and layout, management and evaluation of digital strategy and (3) years’ experience as a supervisor or manager. 

Licenses or Certifications

Valid Florida drivers’ license required.


CLASS: 070310; EST: 7/1/2021; REV: 11/14/2022;