Introduction
This is highly responsible professional work involving a superior writing
ability for social media content creation and marketing campaigns.
Nature Of Work
An employee in this role will be responsible for planning, coordinating, and executing media-related events for various city departments and divisions, including spearheading press conferences and writing press releases and public remarks for city officials. They will generate innovative ideas for media events that showcase the city positively and assist in creating engaging social media content. This individual will write, review, and edit marketing material and coordinate content for the City of Tampa’s social media accounts, collaborating with various departments to promote their goals while aligning with the City's overarching message and image. The role is pivotal in maintaining the City’s credibility, requiring consistency in voice and brand. under general supervision, this position requires independent judgment, initiative, tact, and strong executive interaction skills. The role involves frequent driving, standing for extended periods, lifting equipment up to 50 pounds, and working in a fast-paced environment.
Examples of Duties
Create
copy for diverse campaigns, considering goals, audience, and message.
Create
social media videos, graphics, flyers, and other promotional materials.
Monitor
social media trends and recommend actions.
Collaborate
on content development for social networking sites.
Research,
write, edit, and proof various materials including press releases, talking
points, and video scripts.
Plan,
coordinate, and execute media-related events for various city departments and
divisions, including staging, print and distribution of materials, briefing of
media reporters, photographers/videographers, and on-site support for events.
Knowledge, Skills & Abilities
Knowledge of: Proficient in English
grammar, composition, various social media platforms, event planning, and
public relations strategy.
Skills in: Windows-based computers, Apple iPhone,
and iPad usage, Adobe Creative Suite, Photography, Videography, and Video
Editing
Ability to: Communicate effectively, manage tight
deadlines, work independently and collaboratively, adapt to changes, maintain
quality control, drive independently to and from events citywide, work in a
fast-paced environment.
Physical Requirements
Mostly sedentary, indoors, requires extended use of
computer, typing and viewing a monitor.
Minimum Qualifications
Graduation from an
accredited college or university with a bachelor’s degree in journalism, Public
Relations, Marketing, Communications, or related field and a minimum of two (2)
years of experience in a communications or marketing-related position and or an equivalent combination of education (not less than
possession of a high school diploma/GED), training and experience that would
reasonably be expected to provide the job-related competencies noted above.
Licenses or Certifications
Valid Florida driver’s license required.
Examination
Evaluation
of education and experience. Drug testing is included in all
pre-employment processing.
Comments
Employees may be required to work rotating shifts, including nights, weekends, holidays and overtime as needed. During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.