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(#RB0201)


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DEFINITION

Under general supervision, performs marketing assignments for various Employment and Economic Development Department programs; and does related or other work as required in accordance with Rule 3, Section 3 of the Civil Service Rules.

CLASS CHARACTERISTICS

An employee in this first working level initially receives specific assignments and works under close supervision. As knowledge and experience are gained, supervision becomes more general. Latitude for individual judgment and discretion varies with the degree of competence and progress shown. Incumbents in this class may conduct training related to EEO.

TYPICAL DUTIES

  • Receives, processes and performs investigations into complaints of discrimination or harassment; interfaces with employees, unions, management, legal representatives, and external agencies, as needed, during the investigative process; prepares detailed and comprehensive post-investigative reports and maintains careful records; assures confidentiality of witnesses and participants, as appropriate; may provide testimony or expert witness in a hearing or other venue as required.  

  • Responds to EEO complaints and inquiries; answers questions and advises County managers and supervisors about the County’s EEO program, as well as federal and state laws and regulations.  

  • Writes, develops and distributes press kits and releases, advertising, or other departmental marketing information released to the media; writes, researches, edits, and coordinates various department newsletters.
  • Arranges for graphic artwork, outside printing, or other outside media contractors for services related to the marketing of department programs or services; manages mobile marketing center.
  • Negotiates advertising rates; obtains medium delivery information; ensures adherence to established federal regulations and requirements.
  • Oversees and participates in all components of electronic media production, including scripting, selection of music, and post-production functions.
  • Prepares correspondence and reports, and maintains various records within established regulations and/or requirements.

    • MINIMUM QUALIFICATIONS

    Education: Graduation from an accredited four-year college or university with a major in marketing, public relations, communications, or related field.
    Experience: Two years of responsible work in marketing or public relations activities.

    Substitution: Additional qualifying experience may be substituted for the required education on a year-for-year basis up to a maximum of two years.

    License: Possession of a valid California driver's license.

    KNOWLEDGE

    Principles of marketing; public relations techniques; advertising principles and practices; fundamentals of written composition and editing; employment program rules and regulations, and related programs; statistical gathering; presentation principles and practices; tools used in the design and development of marketing materials.

    ABILITY

    Effectively market various aspects of services provided by the Employment and Economic Development Department; plan, organize and coordinate marketing activities; use computers, desk-top publishing applications, applicable presentation tools and related equipment; meet deadlines; understand and interpret regulations related to the promotion of department programs; communicate effectively both orally and in writing; establish and maintain effective working relationships.

    PHYSICAL/MENTAL REQUIREMENTS

    Mobility-Frequent operation of a data entry device; repetitive motion; sitting for long periods, walking; occasional standing, pushing, pulling, bending, squatting; climbing stairs; occasional driving; Lifting-Frequently 5 pounds or less; occasionally 5 to 30 pounds; Visual-Constant good overall vision and reading/close-up work; frequent color perception and use of eye/hand coordination; occasional use of depth perception and peripheral vision; Hearing/Talking-Frequent hearing of normal speech, hearing/talking on the telephone, talking in person and in public; Emotional/Psychological-Occasional decision making, concentration, public contact and public speaking; Special Requirements-Some assignments may require working weekends, nights, and/or occasional overtime; Environmental-Occasional exposure to varied weather conditions.

    CLASS: RB0201;