1314 Public Relations Officer

Recruitment #TEX-1314-904303

Introduction


SAN FRANCISCO DEPARTMENT OF PUBLIC HEALTH (DPH)
1314 PUBLIC RELATIONS OFFICER

This announcement has been amended to extend the filing deadline for further recruitment.
Applicants are encouraged to apply as soon as possible as this announcement may close at any time after 5:00 p.m. on November 20, 2020.

APPOINTMENT TYPE: Temporary Exempt (TEX). These TEX positions are excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

The applicant pool from this recruitment may be utilized to fill future exempt vacancies in this class.Public health is in the midst of a crisis and transformation. COVID-19 and the citywide pandemic response have expanded the need for the public health information and outreach to a large and diverse population, in order to prompt rapid action and behavior change to save lives and slow the spread of the virus. At the same time, the public, media, and policy makers have increased expectations around communication, timely access to information, and quality of care. The Department of Public Health, its Population Health, SF Health Network divisions, and Laguna Honda Hospital need up-to-date, responsive, and clear information to equitably serve all San Franciscans during this crisis, and to continue to distribute information to our clients, all San Franciscans who use our services, and all San Francisco residents and visitors.

The Department of Public Health Communications Department is currently accepting applications for Four (4) Temporary (TEX) full-time positions in class 1314 Public Relations Officer. One position is located at Laguna Honda Hospital and three positions are at 101 Grove Street and Moscone Center

Shifts: typically Monday - Friday, 8am - 5pm, but there are occasional evening and/or weekend requirements. In addition, local travel may be required to programs and locations throughout San Francisco. 

Under general direction, class 1314 Public Relations officer develops, organizes, directs and evaluates a comprehensive program to inform the public of the activities and objectives of a city department; requires responsibility for overseeing the development and administration of public relations programs, campaigns and websites; consults with and advises top management on the public relations implications of the department’s activities; and performs related duties as required. Requires responsibility for: developing, carrying out and interpreting policy, methods and procedures relating to the conduct of a complete public relations program; making continuing personal contacts with, staff members, department heads, representatives of newspapers, radio, television, other mass communications and specialized media and trade groups for the purpose of establishing and maintaining an effective public relations program including multilingual and multicultural programs.

GENERAL JOB DESCRIPTION 101 Grove Street and Moscone Center (three TEX 1314 Public Relations Officer positions): are a new, specialized function designed to help the department meet the urgent need to support, strengthen and improve the continually growing external and internal communications associated with the ongoing, citywide COVID-19 response and reopening plan. They will also support improvement efforts, innovations, and program adjustments and expansions. The citywide COVID-19 response, reopening plan and reopening campaign is managed by the City's Unified Command. The Public Relations Officer will work directly with Unified Command to ensure that it receives the needed to support to obtain public health information and health officer guidance, identifying appropriate channels for dissemination of information and assisting with the production of communications material that may need coordination with Unified Command and the Department. The essential duties include but are not limited to: 

  • Develop a working understanding of the City’s COVID-19 response, reopening plan and reopening campaign. Develop liaison relationship with Unified Command (which combines DPH, Department of Emergency Management and Human Services Agency operations) and specifically with the DPH Information and Guidance branch and the Joint Information Center (JIC).
  • Establish a communications process for work conducted and information shared between Unified Command and the Department. The process should involve the Health Department’s Population Health Division, Communicable Disease Control and Prevention, and Environmental Health.
  • Implement and evaluate the communications process as health orders, directives and guidance are issued, to support communications to and from Unified Command and the JIC, and to support internal communications needs; make necessary modifications based on the practical experiences derived from previous iterations and based on changes coming from Unified Command, the JIC, and DPH subject matter expert divisions. 
  • Communicate COVID-19 information through the media, by responding to inquiries, preparing statements, fact sheets and press releases, monitoring and contributing to social media, providing essential information during breaking news events, and pitching proactive stories.
  • Participate in the development and execution of public information campaigns to support community health, pandemic response and reopening with equity in mind. Work on all aspects of campaigns, from planning, information gathering, message development, collaborating with other City agencies and with community organizations, writing campaign documents, staffing presentations and community meetings, conducting press conferences and writing press releases and public materials. 
  • Support the management of COVID-19 related public records requests. Coordinate and respond to detailed requests by gathering information within deadline from throughout the Department and coordinating as needed with other departments. 
  • Internal communications. Responsible for collecting and providing content for internal Department communications, including: guidance for City employees, guidance for health workers, highlighting internal events and milestones aligning with the COVID-19 response and citywide reopening plan, building morale, and identifying ways the Department can demonstrate high-level compliance to set a standard for other Departments and City employees to follow.


GENERAL JOB DESCRIPTION Laguna Honda Hospital (1 TEX 1314 Public Relations Officer Position): is a new, specialized function designed to help the department meet the urgent need to support, strengthen and improve the continually growing external and internal communications at Laguna Honda Hospital (LHH), as well as communications associated with the ongoing, citywide COVID-19 response and crisis management for the long-term care facility. It also will support improvement efforts, innovations, and program adjustments and expansions. The Laguna Honda Public Relations Officer will work with the DPH Communications division, LHH leadership, and DPH leadership to ensure that LHH receives the needed support to obtain public health information and health officer guidance, to identify appropriate channels for dissemination of information and to assist with the production of communications material that may need coordination with the Department's COVID-19 communications plan. The Laguna Honda Public Relations Officer essential duties include, but not limited to the following: 

 

  • Develop a working understanding of the City’s COVID-19 response and the ongoing universal testing and case mitigation protocols at LHH. Gather details and cultivate knowledge of the citywide COVID-19 response and its application at LHH, particularly through testing, case mitigation, development of updated and new protocols, and provide communications support including creating draft content, working to secure necessary reviews via email and in person, and finalizing the necessary COVID-19 related communications efforts.
  • Develop COVID-19 Internal and External Communications Plan that establishes a communications process for work conducted and information shared between the DPH Communications division and LHH, along with development of ongoing non-crisis or post-COVID-19 Internal and External Communications strategies. The plan should include protocols for handling onsite communications at LHH, strategies for handling different COVID-19 related events (e.g. new cases announced), how to accomplish daily, weekly, and monthly communications tasks, as well as ideas for improving the communications effort at LHH during post-COVID-19 times.
  • Implement and evaluate the communications plan as health orders, directives and guidance are issued, to support communications to and from the DPH Communications division, and to support internal communications needs; make necessary modifications based on the practical experiences derived from previous iterations and based on changes coming from the DPH Communications division, and LHH and DPH leadership. 
  • Communicate COVID-19 information through the media, by responding to inquiries, preparing statements, fact sheets and press releases, monitoring and contributing to social media, providing essential information during breaking news events, and pitching proactive stories.
  • Strategic communications guidance on issues management and crisis communication response including but not exclusive to message development, media management, leadership communications, resident and staff  as well other stakeholders.
  • Participate in the development and execution of public information campaigns to support community health, pandemic response and reopening with equity in mind. Work on all aspects of campaigns, from planning, information gathering, message development, collaborating with other City agencies and with community organizations, writing campaign documents, staffing presentations and community meetings, conducting press conferences and writing press releases and public materials. 
  • Internal communications. Responsible for collecting and providing content for internal Department communications, including: guidance for City employees, guidance for health workers, highlighting internal events and milestones, and LHH internal response, building morale, and identifying ways the LHH and the Department can demonstrate high-level compliance to set a standard for other Departments and City employees to follow.
  • Support the management of COVID-19 related public records requests to LHH. Coordinate and respond to detailed requests by gathering information within deadline from throughout the Department and coordinating as needed with other departments.

The 1314 Public Relations Officer performs other related duties as assigned/required. 

Minimum Qualifications

Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field; AND

Four (4) years of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program. 


Substitution:
1) Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

2) Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience. 

One year of full-time employment is equivalent to 2,000 hours (2,000 hours of qualifying work experience is based on a 40 hour work week). Any overtime hours that you work above 40 hours per week are not included in the calculation to determine full-time employment.

Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted

Desirable Qualifications:The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.

All Positions:

  • Experience with COVID communications and/or behavioral health communication
  • Knowledge of public health principles, including the incorporation of equity as a priority

  • Experience coaching speakers including message development, strategy and preparation for presentations, interviews, events

  • Demonstrated experience working in a complex environment with several cross-functional teams

  • Successful at translating technical information for a lay audience (e.g. clinical guidance, legal health orders)

  • Demonstrated experience in issues management, crisis communications and/or emergency response.

  • Demonstrated success with media relations (press releases, press conferences, response to inquiries and breaking news, pitching stories)

  • Experience with communications planning and message developmentExperience with public information campaign development and support (including digital platforms)
  • Experience overseeing the development and execution of public relations campaigns (e.g., pitching stories to media, designing communications for local and state elected officials), events (e.g., staff informational meetings, develop presentations) and digital communication (e.g., website and social media) 
  • Experience staffing events (media, city, department and community events) 
  • Demonstrated effective consulting skills with others (the department head, division chiefs, auxiliary organizations, and others) regarding immediate and long-range publicity and public information plans and public service programs
  •  Experience representing an organization by attending meetings and conferences
  • Experience supervising the design and production of publicity for departmental activities 
  • Experience developing and executing external and internal public relations and communication programs including media, government, and community members and organizations.

Laguna Honda Position:   

  • Experience in hospital healthcare and/or long-term care facility setting.
  • Experience representing a specialized-care or dedicated service location/facility in professional, mature and positive manner.
  • Bilingual proficiency in Chinese or Spanish preferred.

Verification of Experience: http://sfdhr.org/getting-job#verification Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.   

Verification of Education: If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/how-verify-education-requirements  

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

In line with the Official Public Health Order to slow the spread of COVID-19, “shelter-in-place” has been issued for all San Francisco residents that is expected to be in effect until further notice. As a result, Department of Human Resources (DHR)’s office (located at 1 South Van Ness Avenue, 4th Floor, San Francisco, CA 94103) is currently closed to the general public. If you have any questions, please feel free to email the Human Resources Analyst listed on this announcement.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding this recruitment or application process, please contact the exam analyst, Jennifer Magnusson, by telephone at 415-554-2522, or by email at Jennifer.Magnusson@sfdph.org.

 

Selection Procedures

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying): Candidates will be prompted to complete a Supplemental Questionnaire as part of the online employment application. This Minimum Qualification Supplemental Questionnaire is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications for this position. Applicants must also complete the official application. It is essential that applicants provide complete information in identifying their education, experience and training. The Minimum Qualification Supplemental Questionnaire will be used to evaluate if the applicant possesses the required minimum qualifications.

The selection procedure will include evaluation of applications and the supplemental questionnaire in relation to minimum requirements. Only those applicants whose qualifications most closely meet the needs of the Department will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement in the selection process.  Depending on the number applicants, the Department may establish and implement additional screening mechanisms to comparatively evaluate qualifications of candidates. 

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

Conclusion

Statement on Equity, Diversity, and Inclusion: At the City and County of San Francisco, we share a commitment to a diverse, inclusive and equitable community. Each member of our organization is responsible and accountable for what they say and do to make San Francisco an inclusive and equitable place to live and work by employing fair and just practices to and for all.

Licensure/Certification/Registration: Valid licensure/certification/registration as a requirement to perform the job must be kept current throughout length of employment. Failure to demonstrate/show proof of possession of required valid licensure/certification/registration may result in dismissal and/or termination of employment

Note on ICARE: Willingness to uphold/abide by ZSFG’s ICARE (I-Introduce, C-Connect, A-Ask, R-Respond, E-Exit) philosophy for employee and patient interactions: https://zuckerbergsanfranciscogeneral.org/about-us/.

Note on Electronic Health Record (EHR): The Department of Public Health (DPH) is implementing a unified Electronic Health Record (EHR) system and DPH employees must demonstrate competency in the use of the system that is appropriate for their classification as a condition of employment.

Note on Personal Protective Equipment (PPE): Some positions in the Department of Public Health will require the use of personal protective equipment (PPE), including but not limited to gloves, gowns, eye and face protection, and face-fitting respirators. The requirement for the use of PPE may come on short or no notice. Facial hair or any condition that interferes with a face-fitting respirator’s seal (i.e. comes between the sealing surfaces of the respirator and the wearer’s bare skin) is not permitted when face-fitting respirators are worn, including during initial or periodic respirator fit-testing. Employees who choose not to shave and do not have either American Disabilities Act (ADA) or Equal Employment Opportunity (EEO) Accommodations do not have the right to alternate work assignments or the option of using a loose-fitting Powered Air Purifying Respirator (PAPR) in place of a FaceFitting Respirator.

Medical Examination/Drug Testing: Prior to appointment, at the Department's expense, applicants may be required to take a tuberculosis (TB) screening test, a medical examination and/or drug test. 

General Information concerning City and County of San Francisco Employment Policies and Procedures: Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor. 

In line with the Official Public Health Order to slow the spread of COVID-19, “shelter-in-place” has been issued for all San Francisco residents that is expected to be in effect until further notice. As a result, Department of Human Resources (DHR)’s office (located at 1 South Van Ness Avenue, 4th Floor, San Francisco, CA 94103) is currently closed to the general public. If you have any questions, please feel free to email the Human Resources Analyst listed on this announcement.

Copies of Application Documents: Applicants should keep copies of all documents submitted, as these will not be returned.

Right to Work: All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Requests: Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at: http://sfdhr.org/information-about-hiring-process#applicantswithdisabilities

Issued:  November 17, 2020 Amended: 11/19/2020 to extend filing deadline.

Carol Isen

Acting Human Resources Director

Department of Human Resources
Recruitment ID Number: TEX-1314-904303
DPH/ JM / 415-554-2522/01146581, 01146582, 01146583, 01146584

Benefits

All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

 


Click on a link below to apply for this position:

Fill out the Supplemental Questionnaire and Application NOW using the Internet.
View and print the Supplemental Questionnaire. This recruitment requires completion of a supplemental questionnaire. You may view and print the supplemental questionnaire here.

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