1314 Public Relations Officer

Recruitment #TEX-1314-110850

Introduction

The following information describes the civil service classification for which applications are being solicited.

Make sure you read the entire announcement before completing the application form.

The purpose of this announcement is to fill a vacant position in this classification.

 

Division:  Streets 

Section/Unit: Livable Streets

Work Location:  One South Van Ness San Francisco, CA 94103

 

APPOINTMENT TYPE: Temporary Exempt-Full Time appointment not to exceed three (3) years – This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

 

POSITION DESCRIPTION:

The SFMTA oversees all transportation modes for the City and County of San Francisco, including the San Francisco Municipal Railway (Muni), bicycling, walking, on-street and off-street parking management, and taxis.

 

The mission of Livable Streets is to create safe and inviting streets and sidewalks for all who walk and use a bicycle. Livable Streets is responsible for implementing street improvements to achieve San Francisco’s Vision Zero commitment (i.e., eliminate traffic fatalities and severe injuries) and reduce drive-alone automobile trips. Street reconfiguration projects to improve the safety and comfort of people walking and biking are a major component of Livable Streets’ work.

 

In 2019, the SFMTA established a new program to streamline delivery of critical safety improvements. The Vision Zero Quick-Build Program focuses on nimble, low-cost projects that can be completed within months, followed by a 12-month period for evaluation, feedback and refinement prior to final project.

 

These projects involve heavy emphasis on teamwork and consensus building within the agency, with stakeholders, and with elected officials, as well as a thorough understanding of how bicycle and pedestrian projects affect transit, accessibility, and traffic operations. The position will coordinate communications and outreach for the planning, design and construction of quick-build capital projects.

 

Due to the high visibility these projects often have with the public, a strong public communications program is needed including public outreach and engagement, media support, information and education. The outreach program will be used to shape many details of the proposed projects, as well as ensure that stakeholders are fully informed about upcoming street changes. A public hearing will be a cornerstone of each project, requiring high quality information for the public to review, and clear mechanisms for soliciting and responding to feedback. Clear communication with the public and opportunities to provide meaningful feedback must continue throughout the post-construction evaluation period, to allow for design adjustments that reflect community input.

 

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES:

  • Oversees implementation of a comprehensive and coordinated public outreach and information program for quick-build projects, to fully inform stakeholders of proposed changes and collect feedback that will be used to modify design proposals.
  • Implements the SFMTA’s Public Outreach and Engagement Team Strategy (POETS) to ensure consistent implementation of outreach strategy across quick-build projects (and proactively identify synergies between projects).
  • Coordinates with other city agencies to manage communication through the construction phase of major projects.
  • Develops and provides oversight of materials and graphics for presentation to community, internal staff or policymaker groups to explain the activities and services of the agency, and assists in content production as needed.
  • Facilitates meetings and assists with meeting planning and preparation including conducting site visits to meeting venues.
  • Maintains and updates project-related web pages in a timely manner.
  • Keeps the public and stakeholder groups informed of project activities by selecting and applying the appropriate public participation techniques, reaching out to and engaging individuals and groups and providing information to the media, as necessary.
  • Establishes, develops and maintains relationships with key stakeholders, both internal and external.
  • Drafts press releases, newsletters and project collateral. Responds to media inquiries in consultation with the Communications Division.
  • Maintains and updates computer files, databases and lists of relevant stakeholder groups and committees and generates computerized reports.
  • Tracks and responds to correspondence and constituent feedback.
  • Performs other related duties as assigned.

NATURE OF WORK:

The position may require working weekends and nights on an as needed basis. Additionally, driving a motor vehicle may be required.

 

MINIMUM QUALIFICATIONS:

  1. Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field; AND
  2. Four (4) years of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.

Substitution:

  1. Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.
  2. Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience.

Notes:

  1. Applicants must meet the minimum qualifications by the final filing date unless otherwise noted.
  2. One year full-time experience is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time experience.

DESIRABLE QUALIFICATIONS:

The stated desirable qualifications may be used to identify job finalist(s) at the end of the selection process when candidates are referred to hiring.

 

  • Experience in developing and implementing community engagement plans for infrastructure projects.
  • Interest in city planning and sustainable transportation.
  • Knowledge of bicycle and pedestrian transportation planning and infrastructure.
  • Proficiency with graphic design principles and software (e.g., Adobe Creative Cloud).
  • Oral and written proficiency in Chinese (Cantonese) and/or Spanish preferred. 

HOW TO APPLY:

City and County of San Francisco employment applications for this position will be accepted through an on-line process only. A resume and cover letter describing how you meet the qualifications must be attached to the online application. Mailed, hand delivered or faxed applications will not be accepted. Visit www.jobaps.com/sf to begin the application process.

 

  • Click and select 1314 Public Relations Officer (TEX-1314-110850)
  • Click on “Apply” and read and acknowledge the information
  • Click on “I am a New User” if you have not previously registered, or on “I have REGISTERED PREVIOUSLY”
  • Follow instructions given on the screen

To submit resume using the online application:

  • Select the “Resume” tab in the online application
  • Follow instructions given on screen

To submit cover letter using the online application:

  • Select the “Other” tab in the online application
  • Choose “Upload” as your method of submittal
  • Click on “Upload Attachment”
  • Follow instructions given on screen

If you are having trouble attaching your resume and cover letter to the online application, you may submit by e-mail to Michelle Serrano-Nacorda, Analyst, at Michelle.Serrano-Nacorda@sfmta.com, subject: 1314 Public Relations Officer (TEX-1314-110850). Resume will not be accepted in lieu of completing the online application.

 

In order to comply with social distancing guidelines, staff is working remotely at this time. We highly recommend applications be completed early.  If you are having difficulty submitting your application online, please contact us at 415-646-2193 between 8:30 a.m. – 12:00 p.m. and 1:00 p.m. - 4:30 p.m. Monday through Friday or by e-mail at Michelle.Serrano-Nacorda@sfmta.com

 

Applicants may be contacted by e-mail. It is their responsibility to ensure that their registered e-mail address is accurate and kept up-to-date. Also, applicants must ensure that e-mail from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their e-mail to accept CCSF mail from the following addresses: (@sfgov.org, @sfmta.com).

 

Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application.

 

VERIFICATION:

Applicants may be required to submit verification of qualifying experience and education at any point in the application and/or departmental selection process. Written verification must be submitted on employer’s official letterhead, specifying dates of employment, types of employment (part-time/full-time), job title(s), description of duties performed, and the verification must be signed by the employer. City employees will receive credit for the duties of the class to which they are appointed.  Experience claimed in self-employment must be supported by documents verifying income, earnings, business license and experience comparable to the minimum qualifications of the position. Copies of income tax papers or other documents listing occupations and total earnings must be submitted. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

 

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. 

 

SELECTION PROCEDURES:

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process.  Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

 

Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the Agency by phone at (415) 646-2193 or, if hearing impaired at (415) 701-5043 (TTY) or in writing to the SFMTA Human Resources Talent Acquisition Division Services Unit, 1 South Van Ness Avenue, 6th Floor, San Francisco, CA 94103 (specify Class 1314 Public Relations Officer).

 

NOTES:

Applicants are responsible for updating their e-mail address or mailing address. Contact Information must be updated online at http://www.jobaps.com/sf by clicking on “Update My Contact Info” and logging into your account.  If updating contact information online, applicants must contact the analyst at (415) 646-2193 immediately to inform them of the change. Failure to do so may result in the loss of eligibility.

 

Make sure your application and any attachments to the application submitted at the time of filing are complete and accurate and include details on all experience, education, training and other information that qualifies you for this recruitment. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used for scoring or considered to determine whether you meet the minimum qualifications.

 

General Information concerning City and County of San Francisco Employment Policies and Procedures:
Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor.

Copies of Application Documents:
Applicants should keep copies of all documents submitted, as these will not be returned.

Right to Work:
All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Reasonable Accommodation Requests:
Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at: http://sfdhr.org/information-about-hiring-process#applicantswithdisabilities

 

MINORITIES, WOMEN AND PERSONS WITH DISABILITIES ARE ENCOURAGED TO APPLY

AN EQUAL OPPORTUNITY EMPLOYER

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

Benefits

All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

 



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