1314 Public Relations Officer

Recruitment #PEX-1314-075673


1314 Public Relations Officer

Interested applicants are encouraged to apply immediately as this recruitment may close at any time but no earlier than April 7, 2017.

Permanent Exempt: This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer, and the duration of the position shall not exceed three (3) years.

The Communications Department at Zuckerberg San Francisco General Hospital and Trauma Center (ZSFG) is accepting applications for a Permanent Exempt full-time position in class 1314 Public Relations Officer.

The Communications Department is responsible for internal and external relations, including media relations, public outreach, marketing and internal communications to further the ZSFG’s long-term goals, including and especially its capital development program. Under direction, the Public Relations Officer will be accountable for implementing daily activities associated with strategic and reputation communications.

The Public Relations Officer will research, design and deliver projects to enhance the hospital’s reputation and increase understanding of its goals and activities. This person will develop and deliver strategies to strengthen trust and build the hospital’s reputation among diverse and targeted audiences, understanding that reputation and trust are central to its success.

Essential duties will include the following but are not limited to:

  • Manages ongoing reputation research and summarizes this work into actionable customer insights that ZSFG can use to make decisions.
  • Works with consultants and internal teams to develop and deliver strategies that increase awareness and visibility of the hospital, with the goal of improving its reputation.
  • Leads communications work on campus capital development projects, including and especially the renovation of ZSFG’s former acute care hospital building.
  • Produces materials and campaigns aimed at informing key audiences.
  • Arranges press releases and media coverage of project initiatives, programs and activities with both print and digital media.
  • Supervises the preparation of regular and special project publications.
  • Maintains files of press clippings and online coverage of project activities, general publicity and work-related information, and other records essential to an effective public relations program.
  • Prepares directories of contacts, including media and stakeholder organization contacts; and maintains publicity mailing lists and other specialized mailings.
  • Prepares administrative studies and reports with supporting data for the department head, as directed, and does considerable relevant research in connection with preparation of reports on activities and events in answering of many inquiries; edits publicity material submitted by departmental staff members; assists in the preparation of outreach reports.
  • Plans and participates in public meetings; facilitates small group sessions; summarizes stakeholder feedback; reports to the department head regarding the discussions involved at each meeting or conference.
  • Responds to and tracks inquiries from stakeholder organizations and members of the public.
  • Assists in writing, designing and producing collateral materials including posters, brochures, presentations and signs that relay technical information in an easy to understand format for outreach tasks and special events.
  • Works collaboratively with co-workers, and other governmental agencies, stakeholders and partners.
  • Keeps current with and applies emerging communication tools, including social tools and resources.
  • May supervise the creative design and production of exhibits, special events, programs, posters, brochures, videos and signs; maintains overall design control in the initiation and development of projects.
  • Performs other duties as assigned.

The Public Relations Officer also performs other related duties as assigned.

Minimum Qualifications

  1. Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field; AND
  2. Four (4) years (equivalent to 8,000 hours) of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year (equivalent to 2,000 hours) of experience in planning and conducting a public relations, public information, or public education program.

Additional experience as described in Minimum Qualification #2 may substitute for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year (equivalent to 2,000 hours) of the required experience.

Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.


  • Knowledge of new and emerging communications technologies such as video trends, social tools and apps.
  • Knowledge of market research, trust and reputation management and social media trends.
  • High level of comfort working in a fast paced, high pressure environment with tight deadlines and ability to work in a dynamic, time-sensitive environment and to respond quickly and effectively during unanticipated events and emergencies.
  • Bilingual proficiency in Chinese, Spanish or Russian preferred.

The stated desirable qualifications may be used to identify job finalists.

Verification of Experience: http://sfdhr.org/getting-job#verification  
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.

Verification of Education: http://sfdhr.org/how-verify-education-requirements  
Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding the recruitment or application process, please contact the exam analyst, Katelynn Luong, at (415) 554-2920 or email: Katelynn.Luong@sfdph.org.

For questions regarding the vacancies, please contact the hiring manager, Brent Andrew, at (415) 206-6995 or email: Brent.Andrew@sfdph.org.  

Selection Procedures

Supplemental Questionnaire (Weight: Qualifying):
Candidates will be prompted to complete a Supplemental Questionnaire as part of the online employment application. The Supplemental Questionnaire is a self-report checklist that is designed to evaluate if candidates meet the minimum qualifications for this position.

Applicants meeting the minimum requirements are not guaranteed advancement in the selection process.

Conviction History

As a finalist for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a finalist. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates applying for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates applying for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are selected as a finalist, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Note on Personal Protective Equipment (PPE): Some positions in the Department of Public Health will require the use of personal protective equipment (PPE), including but not limited to gloves, gowns, eye and face protection, and face-fitting respirators. The requirement for the use of PPE may come on short or no notice. Facial hair or any condition that interferes with a face-fitting respirator’s seal (i.e. comes between the sealing surfaces of the respirator and the wearer’s bare skin) is not permitted when face-fitting respirators are worn, including during initial or periodic respirator fit-testing.

Employees who choose not to shave and do not have either American Disabilities Act (ADA) or Equal Employment Opportunity (EEO) Accommodations do not have the right to alternate work assignments or the option of using a loose-fitting Powered Air Purifying Respirator (PAPR) in place of a FaceFitting Respirator.

Medical Examination/Drug Testing:
Prior to appointment, at the Department's expense, applicants may be required to take a tuberculosis (TB) screening test, a medical examination and/or drug test.

General Information concerning City and County of San Francisco Employment Policies and Procedures can be found at: http://www.sfdhr.org/index.aspx?page=20

Copies of Application Documents: http://sfdhr.org/getting-job#copies

Right to Work: http://sfdhr.org/getting-job#identification

Information on requesting a reasonable ADA Accommodation: http://www.sfdhr.org/index.aspx?page=20#applicantswithdisabilities  

Issued: March 24, 2017
Micki Callahan
Human Resources Director
Department of Human Resources
Recruitment No.: PEX-1314-075673
Department of Public Health
DPH / KL / (415) 554-2920
DHR Pos. No.: 01110807


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

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