1310 Public Relations Assistant - Social Media
|Department||Public Utilities Commission|
|Date Opened||6/24/2020 08:00:00 AM|
|Filing Deadline||7/8/2020 5:00:00 PM|
|Salary||$28.18 - $34.25/hour; $4,884.00 - $5,937.00/month; $58,604.00 - $71,240.00/year|
|Job Type||Permanent Exempt|
Permanent Exempt (PEX): This position is excluded
by the Charter from the competitive Civil Service examination process and shall
serve at the discretion of the Appointing Officer. The duration of the
appointment shall not exceed 36 months.
San Francisco Public Utilities Commission (SFPUC)
Headquartered in San Francisco, we have 2,300 employees working in seven counties with a combined annual operating budget of over $900 million.
Our Mission: To provide our customers with high quality, efficient, and reliable water, power, and wastewater services in a manner that values environmental and community interests and sustains the resources entrusted to our care.
Our Vision: We are an innovative utility leader, recognized for excellent results in service, safety, stewardship, and inclusiveness. We are an award-winning and industry-leading utilities organization committed to our customers, community interests, and the environment. To learn more about our organization, please visit our website at www.sfwater.org
Under direct supervision, the Public Relations Assistant will assist in the implementation and administration of technology tools for the External Affairs Department. As part of the agency’s public information program, the PRA performs analysis of the SFPUC’s social media and other outreach and public engagement tools and strategies, and performs related duties as assigned.
- Research the preferences of the target audience and discover any current trends that may be applicable, staying up-to-date with any changes on all social platforms
- Collaborate with graphic designers and subject matter experts to create informative and engaging content in text, image, and video format (including live streaming), that will sustain the curiosity of readers and create buzz around new and existing programs and services
- Implement SFPUC’s strategy for each social media platform and suggests ways to optimize content
- Compiles social media reports with KPIs, including weekly and monthly reports
- Train co-workers on social media (e.g. post during emergencies and respond to comments), photos and video best practices
- Schedule social media posting, considering both customer engagement metrics as well as web traffic
- Suggest new methods to attract prospective customers, such as competitions or promotions
- Assist in tracking and reporting on online feedback and reviews from fans and customers, and measure campaign success
- Use the SFPUC’s social media monitoring and publishing tool to improve efficiency and manage all accounts effectively, including monitoring posts and tracking performance and engagement across all channels
- Respond to the general public inquiries; participate in outreach events and activities as needed.
Equal Employment Opportunity: The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.
- Education: Requires possession of a baccalaureate degree from an accredited college or university with major course work in public relations, journalism, English, mass communications, public administration, public policy or a related field.
Professional experience in public affairs, public information, editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, advertising or similar work involving collection and dissemination of news and information may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.
The stated desirable qualification may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.
- Experience in social media content development, which includes scheduling, publishing and monitoring.
- Experience in performing analysis to measure the effectiveness of social media activities.
- Experience with Customer relationship management (CRM) application used to collaborate, exchange information, engage and communicate with customers and external stakeholders.
- Experience with Salesforce Marketing Cloud Email Studio.
The ideal candidate will have a demonstrated track record and ability to exercise the following competencies:
- Excellent oral communication and written skills
- Time and project management skills
- Ability to pay attention to detail
- Ability to multi-task
- Self-starter and motivator
- Team player
How To Apply
How to Apply
Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.
§ Select the desired job announcement
§ Select “Apply” and read and acknowledge the information
§ Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
§ Follow instructions on the screen
Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.
Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org).
Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.
All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.
Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.
If you have any questions regarding this recruitment or application process, please contact the analyst, Michelle Chee by email at email@example.com.
Minimum Qualifications Supplemental Questionnaire (MQSQ - Qualifying)
All applicants must complete the Supplemental Questionnaire along with the application by the filing deadline. The information provided on the Supplemental Questionnaire must be consistent with the information on the application and is subject to verification. Applicant responses to the Supplemental Questionnaire will be used to assist in determining if applicants meet the minimum qualifications for the position.
Only those candidates who most closely meet the needs of the Department will be invited to continue in the selection process. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.
As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:
- Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
- Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.
Having a conviction history does not automatically preclude you from a job with the City.
If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.
Disaster Service Workers
Information concerning City and County of San Francisco Employment Policies and
Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor.
Applicants should keep copies of all documents submitted, as these will not be returned.
All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.
Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at:
Issued: June 24, 2020
Human Resources Director
Department of Human Resources
Recruitment ID Number: PEX-1013-1046258
All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.