0933 Manager V- Director of Communications

Recruitment #PEX-0933-110252


0933 Manager V- Director of Communications

San Francisco Department of Public Health



Interested applicants are encouraged to apply immediately as this recruitment may close at any time but no sooner than March 26, 2021.

APPOINTMENT TYPE: Permanent Exempt: In accordance with San Francisco Charter Section 10.104, exempt employees serve at the discretion of the appointing authority.


The mission of the San Francisco Department of Public Health (SFDPH) is to protect and promote the health of all San Franciscans. SFDPH strives to achieve its mission through the work of two main Divisions – the San Francisco Health Network and Population Health.

The San Francisco Health Network is the City’s only complete system of care and has locations throughout the City, including Zuckerberg San Francisco General Hospital and Trauma Center, Laguna Honda Hospital and Rehabilitation Center, and over 15 primary care health centers in diverse communities.

With a broad community focus, the ultimate goal of the Population Health Division is to ensure that San Franciscans have optimal health and wellness at every stage of life, and to achieve this, the Division is comprised of various branches dedicated to core public health services for the City and County of San Francisco, such as health protection and promotion, disease and injury prevention, disaster preparedness and response, and environmental health services.

We are a mission driven organization dedicated to eliminating heath disparities and becoming an anti-racist organization focused on prioritizing racial justice, and equity in healthcare.


LOCATION: San Francisco Department of Public Health, 101 Grove Street, San Francisco, Ca, 94102.



The 0933 Manager V - Director of Communications is responsible for the overall management and implementation of strategic communications, marketing and public relations programs, media relations, issues management and community campaigns. The 0933 Manager V - Director of Communications is a key advisor to the Director of Public Health, the San Francisco Health Officer, and the executive leadership team.



Leadership & Management: The 0933 Manager V - Director of Communications will direct, manage, and develop the SFDPH Communications Team to support the creation and execution of a communications strategy in public health, health care, health equity, and research. Provide oversight, mentoring and feedback to communications staff and complete performance evaluations and annual work plans. Identify, invest in, retain, and value a diverse team. Promote a culture of high performance and continuous improvement that emphasizes learning, teamwork, community, and a commitment to quality and ensure SFDPH Communications staff operate at a high level of professionalism. Develop and oversee budgeting, planning and staff development. Identify, contract, and oversee the quality of work produced by contractors and consultants. Contribute to SFDPH’s organizational strategic planning process. 

SFDPH COMMUNICATIONS TEAM: Identify, contract, and oversee the quality of work produced by contractors and consultants. Contribute to SFDPH’s organizational strategic planning process. 

Strategic Communications Development & Vision:  

The 0933 Manager V - Director of Communications is responsible for creating, developing, and implementing a comprehensive, multi-channel strategic communications plan that advances SFDPH’s mission and educates the public about important public health initiatives and broadens awareness of department programs and priorities as well as increases the visibility of all programs across key stakeholder audiences.

The 0933 Manager V - Director of Communications is responsible for developing and implementing a strategy that gains positive exposure for SFDPH and its programs and initiatives to build trust and partnerships in the larger San Francisco community; especially Black, Indigenous, Asian/Pacific Islander, Hispanic, Latinx, and other communities of color. The Director will develop a communications strategy to guide SFDPH in cultivating and enhancing meaningful relationships with community, internal and external stakeholders, including the media, public officials, and community leaders.

The 0933 Manager V - Director of Communications will leverage existing media relationships and cultivate new ones with journalists, editorial boards, and other appropriate outlets to generate broader coverage of SFDPH’s mission, programs, and priorities. A year-round proactive traditional media strategy will include the development and implementation of a crisis communications plan, as needed.

The 0933 Manager V - Director of Communications will serve as the department’s spokesperson and lead point person on media interactions that help promote the department. The Director actively engages, cultivates, and manages press relationships to ensure coverage surrounding programs, special events, public announcements, and other projects. The Director exercises judgment to prioritize media opportunities, and oversees or prepares talking points, speeches, presentations, and other supporting material.

The 0933 Manager V - Director of Communications will oversee, manage, and respond to media requests for information and development of press/information kits, news releases, news materials, and fact sheets on organizational programs and initiatives. The Director will seek proactive media opportunities and op-ed placements, facilitate media interviews with appropriate spokespersons and prepare appropriate briefing memoranda, talking points and responses to frequently asked and/or anticipated questions. The Director will provide or oversee media coaching and interview training to leadership and other staff, as appropriate.

As part of the Strategic Communications Plan, the 0933 Manager V - Director of Communications will oversee the development of a department content strategy for web, broadcast, social media, and print material that is rooted in SFDPH values.

Executive Communications Consultation: 

The 0933 Manager V - Director of Communications is a key advisor to the Director, Health Officer and Senior Management. They advise on a range of communications that enhance SFDPH as an essential public asset to San Francisco, the Bay Area, and California. The Director of Communications will lead the development and implementation of strategic communications plans and manage a team of public information officers. The position incumbent will develop and implement overall vision for multi-year communications, outreach and messaging, and manage a team responsible for reputation enhancement, employee and executive communications, multi-media management, and public healthcare education, among other duties. This position also serves the Director of Public Health and the duties include serving as primary spokesperson, providing strategic communication advisement; and working with highly confidential information. The Director of Communications will assist the Director of Public Health, the San Francisco Health Officer and other SFDPH leaders with high-profile media interviews and presentations that advance SFDPH's reputation as a national leader in public health. 

The 0933 Manager V – Director of Communications performs the following essential job functions: 

  • Directs, manages, and develops the SFDPH Communications Team to support the creation and execution of a communications strategy in public health, health care, health equity, and research.
  • Directs and manages the creation, development, and implementation of a comprehensive, strategic communications plan that advances SFDPH’s mission and educates the public about important public health initiatives and broadens awareness of department programs and priorities as well as increases the visibility of all programs across key stakeholder audiences.  
  • Oversees, manages and responds to media requests for information and development of press/information kits, news releases, news materials, and fact sheets on organizational programs and initiatives.
  • Serves as a key advisor to the Director of Public Health, Health Officer and Senior Management and advises on a range of communications that enhance SFDPH as an essential public asset to San Francisco, the Bay Area, and California.
  • Coordinates the work of public information officers in other parts of the Department including San Francisco General Hospital and Laguna Honda Hospital; 
  • Edits or oversees department publications for content, style and message, and to assure compliance with county standards.
  • Reports to Director of Public and Governmental Affairs. 
  • Serves as lead coordinator for countywide emergency communications programs.
  • Signs or oversees purchase agreements, contracts, or material receipts and other expense documents related to communication services.
  • Works across functions to influence, manage, and drive communications narratives across the internal organization.
  • Has the ability to execute multiple projects simultaneously and works in a fast-paced environment.
  • Proactively evaluates issues and proposes solutions or effective courses of action.
  • Communicates in a culturally competent manner and cross-cultural understanding.
  • Cultivates positive relationships with representatives from the media and community-based organizations;
  • Negotiates and communicates with parties from diverse backgrounds with diplomacy and respectful listening.
  • Provides first-class care and service to all members of the team and the public, with heightened sensitivity and awareness to racial, ethic, and culturally diverse members of the workforce and the public.

The 0933 Manager V – Director of Communications performs other related duties as assigned/required.

COMPENSATION AND BENEFITS: The normal annual salary range is $149,604 - $190,996. Appointment above the maximum of the normal range may be considered based on documented and substantiated recruitment and retention issues or exceptional skills. A special approval process is necessary for appointment above the normal salary range. For additional information about the City's benefits package, please visit: Municipal Executives' Association Benefit Summary.

Other outstanding benefits offered with this position include:

  • Medical, Dental, and Life Insurance; Long-term Disability Plan; Flexible Spending Accounts.
  • Municipal Executives Flexible Credits Defined Retirement Plan.
  • Deferred Compensation; and Social Security.
  • Paid Management Training Program; Wellness Program.
  • Vacation/Holiday/Sick Time; and Administrative Leave.

Minimum Qualifications

  1. EDUCATION: Possession of a Bachelor’s degree from an accredited college or university; AND
  2. EXPERIENCE: Five (5) years of professional experience in communications, media, government, community affairs, or related experience including creating and implementing internal and external communications programs; AND
  3. EXPERIENCE: Three (3) years’ experience supervising  professionals. 

Education Substitution: Additional qualifying experience as described above may be substituted for the education requirement for up to two (2) years. One (1) year of work experience is equal to thirty (30) semester or forty-five (45) quarter units.

One year of full-time employment is equivalent to 2,000 hours (2,000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above 40 hours per week are not included in the calculation to determine full-time employment.

Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted. 

Desirable Qualifications:

The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.

  • Knowledge of issues facing various population groups in an ethnically diverse and multi-cultural community.
  • Diplomatic and politically astute to understand and navigate local issues and social politics.
  • Desire and commitment to lead and participate in anti-racism, racial justice, and equity work, along with the commitment and fortitude to push and drive change in these areas.
  • Crisis communications and issues management experience with media, stakeholders, and community.
  • Knowledge and skills in media relations, communications, and editorial leadership including public relations, media relations, marketing principals, and research practices with respect to dissemination and publication.
  • Familiarity with a variety of social media platforms.
  • Excellent writing and communications skills. 
  • Strong critical thinking and analytical skills.
  • Experience leading, developing, and supervising a communications team.
  • Familiarity with public health programs.
  • Knowledge of the San Francisco Sunshine Ordinance.

Verification of Experiencehttp://sfdhr.org/getting-job#verification

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.

Verification of EducationIf education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/how-verify-education-requirements

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement.
  • Select “Apply” and read and acknowledge the information.
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”.
  • Follow instructions on the screen

In line with the Official Public Health Order to slow the spread of COVID-19, “shelter-in-place” has been issued for all San Francisco residents that is expected to be in effect until further notice. As a result, Department of Human Resources (DHR)’s office (located at 1 South Van Ness Avenue, 4th Floor, San Francisco, CA 94103) is currently closed to the general public. If you have any questions, please feel free to email the Human Resources Analyst listed on this announcement.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding this recruitment or application process, please contact the exam analyst, Margarita Gonzalez Diaz, by telephone at (415) 554-2921, or by email at Margarita.gonzalez-diaz@sfdph.org.

Selection Procedures

Minimum Qualifications Supplemental Questionnaire (MQSQ - Qualifying)  

Candidates will be prompted to complete a Supplemental Questionnaire as a part of the online employment application. All applicants must complete the Supplemental Questionnaire and it must be submitted with the application by the final filing deadline. The information provided on the Supplemental Questionnaire must be consistent with the information on the application and is subject to verification. Applicant responses to the Supplemental Questionnaire will be used to assist in determining if applicants meet the minimum qualifications for the position. 

Only those candidates who most closely meet the needs of the Department will be invited to continue in the selection process. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process. 

Final candidate(s) will be invited to take the Management Test Battery (MTB). The exam results will be for departmental informational purposes only.

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Statement on Equity, Diversity, and Inclusion: At the City and County of San Francisco, we share a commitment to a diverse, inclusive and equitable community. Each member of our organization is responsible and accountable for what they say and do to make San Francisco an inclusive and equitable place to live and work by employing fair and just practices to and for all.

Note on ICARE:  Willingness to uphold/abide by ZSFG’s ICARE (I-Introduce, C-Connect, A-Ask, R-Respond, E-Exit) philosophy for employee and patient interactions: https://zuckerbergsanfranciscogeneral.org/about-us/.

Note on Electronic Health Record (EHR): The Department of Public Health (DPH) is implementing a unified Electronic Health Record (EHR) system and DPH employees must demonstrate competency in the use of the system that is appropriate for their classification as a condition of employment.

Note on Personal Protective Equipment (PPE): Some positions in the Department of Public Health will require the use of personal protective equipment (PPE), including but not limited to gloves, gowns, eye and face protection, and face-fitting respirators. The requirement for the use of PPE may come on short or no notice. Facial hair or any condition that interferes with a face-fitting respirator’s seal (i.e. comes between the sealing surfaces of the respirator and the wearer’s bare skin) is not permitted when face-fitting respirators are worn, including during initial or periodic respirator fit-testing.

Employees who choose not to shave and do not have either American Disabilities Act (ADA) or Equal Employment Opportunity (EEO) Accommodations do not have the right to alternate work assignments or the option of using a loose-fitting Powered Air Purifying Respirator (PAPR) in place of a FaceFitting Respirator.

Medical Examination/Drug Testing:

Prior to appointment, at the Department's expense, applicants may be required to take a tuberculosis (TB) screening test, a medical examination and/or drug test. 

General Information concerning City and County of San Francisco Employment Policies and Procedures can be found athttp://www.sfdhr.org/index.aspx?page=20

Copies of Application Documentshttp://sfdhr.org/getting-job#copies

Right to Work: http://sfdhr.org/getting-job#identification

Information on requesting a reasonable ADA Accommodation 


Exam Type: Exempt

Issued: March 12, 2021

Reissued: April 23, 2021

Carol Isen

Human Resources Director

Department of Human Resources

Recruitment ID Number: PEX-0933-110252


POS #: 01090762 (MCCP#081-169)


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

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