5408 Coordinator of Citizen Involvement

Communications Manager

Recruitment #PBT-5408-096131


5408 Coordinator of Citizen Involvement

San Francisco Public Utilities Commission


This is a Position-Based Test conducted in accordance with CSC Rule 111A.

Who are we?

San Francisco Public Utilities Commission (SFPUC)

Headquartered in San Francisco, we have 2,300 employees working in seven counties with a combined annual operating budget of over $900 million.

Our Mission: To provide our customers with high quality, efficient, and reliable water, power, and wastewater services in a manner that values environmental and community interests and sustains the resources entrusted to our care.

Our Vision: We are an innovative utility leader, recognized for excellent results in service, safety, stewardship, and inclusiveness. We are an award-winning and industry-leading utilities organization committed to our customers, community interests, and the environment. To learn more about our organization, please visit our website at www.sfwater.org

We are proud of our infrastructure and programs, but most importantly, we value our highly qualified and dedicated workforce which ensures that this vision becomes a reality. As you explore career opportunities with us, download our career guide and learn about what you can expect during the hiring process.


The Communications Division is recruiting two (2) Coordinators of Citizen Engagement Managers (5408 classification) for the following roles described below:

  1. Communications Manager, External Affairs
  2. Communications Manager, CleanPowerSF


Strategic Communications

  • Develop and implement outreach strategies to maximize citizen and staff participation in outreach and engagement activities;
  • Leverage analytics to measure the success of strategic implementation;
  • Synthesize information from internal and external sources to develop action plans addressing business challenges; and
  • Develop public information materials, including audio visual materials, brochures, and reports.

Stakeholder Engagement

  • Maintain mutually beneficial long-standing strategic partnerships and create new relationships with underserved stakeholders;
  • Develop and distribute culturally appropriate and compelling collateral in support of key initiatives;
  • Represent the SFPUC before community groups and leaders.
  • Possess tactful, persuasive and strong written and verbal communication skills; and
  • Staff a weekend on-call rotation for emergency response. 


  • Manage staff and consultants by setting the standard of personal and professional excellence based on transparency and integrity;
  • Ensure all staff and consultants have work plans, development goals and performance appraisals that align with SFPUC and External Affairs priorities;
  • Build a culture of innovation by challenging staff and consultants to think of more effective ways to accomplish goals;
  • Recognize employees’ individual strengths, development needs, and professional goals, and inspire them to succeed;
  • Establish processes that foster accountability through ownership and checks and balances; and
  • Identify risk sources, including financial, operational and safety risks and deploy risk mitigation practices. 


  • Demonstrate flexibility and leadership skills, as well as strong critical thinking skills;
  • Model flexibility in responding to changes and a willingness to perform outside of own comfort zone;
  • Have strong writing and editorial skills; oral communication and public speaking; and ideally will have bilingual speaking and writing capabilities in a language other than English;
  • Prioritize, considers alternatives, and respond quickly and effectively to unexpected and rapidly changing conditions;
  • Collaborates with relevant staff members, in partnership with hired consultants, to carry out communications initiatives; and
  • Perform related duties as required. 


Communications Manager, External Affairs

Reporting to the Deputy Communications Director for Operations, the Communications Manager, External Affairs will be responsible for:

  • Developing effective strategies for public tours at SFPUC locations including 525 Golden Gate Avenue and Hetch Hetchy Reservoir, as well as for project-based tours;
  • Creating and implementing strategies (i.e., media, thought leader, and other) for expanding our reach in the Limited English Proficient (LEP) Community backed by research;
  • Improving the internal translations process. The SFPUC is committed to providing LEP San Francisco residents with timely and effective access to agency services and programs;
  • Ensuring compliance with Language Access Ordinance (LAO) and supporting the generation of annual report to Office of Civic Engagement and Immigrant Affairs (OCEIA);
  • Creating and implementing a strategy to reach key stakeholders through events and other outreach;
  • Developing a proactive media strategy for the SFPUC’s Community Benefits program aligned with our positioning as a “utility of the future.” This thoughtful, proactive media relations strategy should increase the awareness of the Community Benefits team’s historical contributions, as well as raise the visibility of future activities and initiatives;
  • Quantifying the results of various initiatives and campaigns; and
  • Seeking ways to continuously improve on outcomes;

Communications Manager, CleanPowerSF, External Affairs

Reporting to the Deputy Communications Director for Enterprises, the Communications Manager, Power will be responsible for:

  • Developing and implementing effective customer communications, advertising and marketing strategies for our public power programs, including Hetch Hetchy Power and CleanPowerSF;
  • Developing and implementing an effective engagement and outreach plan for clean energy stakeholders;
  • Creating effective collateral, press releases, fact sheets, talking points and other marketing materials;
  • Developing and implementing impactful and innovative earned media, paid media, social media and digital public education and outreach campaigns; and
  • Serving as spokesperson and responding to media inquiries and develops and maintains relationships with the media.

Equal Employment Opportunity:  The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law. 

Minimum Qualifications

 If you are interested in a job like this, we are looking for people that have the following:

  • Possession of a Bachelor's degree from an accredited college or university; AND
  • Three (3) years experience directing or coordinating community engagement, legislative affairs or public affairs programs.


  • Additional experience as described above may be substituted for the education requirement on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one (1) year; OR
  • Possession of a Master’s degree in public administration, public relations, political science, business, or journalism may be substituted for one (1) year of the required experience.

The above minimum qualifications reflect special conditions associated with the position to be filled. They may differ from the standard minimum qualifications associated with this classification.

Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.


The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.

The ideal candidate will stay current with best practices and trends in managing communications, marketing and media strategies to support the SFPUC's priority projects and programs and lead them to maximum efficiency. They will also enjoy working in a fast-paced, supportive environment where collegiality, professionalism, teamwork, and an appreciation for fun are valued.

The ideal candidate will have a demonstrated track record and ability to exercise the following competencies which are the most critical to the Communications Manager role:

  • 6-8 years of experience in communications or a related role;
  • Three (3) years of previous supervisory experience;
  • Verifiable experience developing large-scale communications or related public outreach campaigns;
  • Experience in public speaking in front of a variety of audiences (corporate, informal education, community groups, etc.);
  • Professional experience using social media platforms for professional purposes; and
  • Fluent in Spanish, Cantonese, Mandarin or Tagalog.


Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

Verification of required work experience typically must be on the employer’s letterhead, and must include the applicant’s name, job title, description of job duties, dates of employment, hours per week, and signature of the employer, supervisor, or appropriate representative.

Employees of the City and County of San Francisco may submit performance evaluations showing duties performed to verify qualifying City experience. City employees will receive credit for the duties of the class to which appointed. Credit for experience obtained outside of the employee's class will be allowed only if recorded in accordance with the provisions of Civil Service Commission Rules. CCSF employees will not receive credit for experience obtained outside of their classification unless recorded in accordance with the provisions of the Civil Service Rule 110.9.1/111A.11.2.

Experience claimed in self-employment will only be accepted if supported by documents verifying income, earnings, business license and experience comparable to minimum qualifications above. Copies of income tax papers or other documents listing occupation and total earnings must be submitted.

Verification of required valid licensure/certification typically must be a photocopy of the license/certificate including the name of the issuing agency as well as the name of the license/certificate holder, license/certificate number, and expiration date.


How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen

Need help completing the application?

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

We communicate by email.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org,@sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

Word of advice:

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Have questions about the application process?

If you have any questions regarding this recruitment or application process, please contact the exam analyst, Tiffany Tran, by telephone at (415) 554-2416, or by email at tdtran@sfwater.org.

Selection Procedures

Minimum Qualifications Supplemental Questionnaire (MQSQ - Qualifying)

Applicants will be prompted to complete a Minimum Qualifications Supplemental Questionnaire as part of the online application process. All applicants must complete the Minimum Qualifications Supplemental Questionnaire and it must be submitted with the application by the final filing deadline. The information provided on the Minimum Qualifications Supplemental Questionnaire must be consistent with the information on the application and is subject to verification. Applicant responses to the Minimum Qualifications Supplemental Questionnaire will be used to assist in determining if applicants meet the minimum qualifications for the position.

Supplemental Questionnaire (Weight: 100%)

Applicants will be prompted to complete a supplemental questionnaire that must be submitted during the online application process. All applicants must complete the supplemental questionnaire. The purpose of the Supplemental Questionnaire is to evaluate the experience, knowledge, skills and abilities that candidates possess in job-related areas, which have been identified as critical for this position and include, but are not limited to the knowledge of: the methods and procedures to coordinate citizen involvement; federal, state and local laws and regulations; methods and procedures relating to disseminating information via print, electronic, social, and other media; the ability and skill to: organize the development and implementation of plans; meet timelines for projects; analyze and interpret data; deal tactfully, persuasively and effectively to achieve positive results with stakeholders; supervise professional staff; oral communication: active listening and giving clear, concise verbal presentations of ideas and facts before various commissions, boards and groups; written communication: writing reports, notices and minutes; oral and written interpretation of projects; and other job-related knowledge, skills, and abilities.

A passing score must be achieved on the Supplemental Questionnaire (SQ) in order to continue in the selection process and be placed on the eligible list.

Candidates will be placed on the eligible list in rank order according to their final score. Candidate scores on this examination may also be applied to other announcements involving other job titles, when directed by the Human Resources Director.

The department may administer additional position-specific selection procedures to make final hiring decisions.

Candidates scores on this examination may also be applied to other announcements involving other job titles, when directed by the Human Resources Director.

Certification Rule:

The certification rule for the ranked eligible lists resulting from this examination will be Rule of 3 Scores. The department may administer additional position-specific selection procedures to make final hiring decisions.

Eligible List:

A confidential eligible list of applicant names that have passed the civil service examination process will be created, and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six (6) months, and may be extended with the approval of the Human Resources Director.

Upon approval of the Human Resource Director (see Civil Service Rule 111A.26.5), the eligible list/score report resulting from this announcement may be used by other departments that also use this classification or a similar classification. To find other Departments which use this classification, please see https://sfdhr.org/sites/default/files/documents/ASO-Level-Chart.pdf?documentID=21246.

Conviction History

If you receive a conditional offer of employment, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you were given a conditional offer of employment. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Terms of Announcement and Appeal Rights:

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations.  [Note: The correction of clerical errors in an announcement may be posted on the Department of Human Resources website at www.jobaps.com/sf.] The terms of this announcement may be appealed under Civil Service Rule 110.4.  Such appeals must be submitted in writing to the Department of Human Resources, 1 S Van Ness Avenue, 4th Floor, San Francisco, CA 94103-5413 by close of business on the 5th business day following the issuance date of this examination announcement.  Information concerning other Civil Service Commission Rules involving announcements, applications and examination policies, including applicant appeal rights, can be found on the Civil Service Commission website at http://sfgov.org/civilservice/rules.

Reasonable Accommodation Request: Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at: http://www.sfdhr.org/index.aspx?page=20#applicantswithdisabilities

Veteran’s Preference: Information regarding requests for Veterans Preference can be found at: http://www.sfdhr.org/index.aspx?page=20#veteranspreference

Seniority Credit in Promotional Exams: Information regarding requests for seniority credit can be found at: http://www.sfdhr.org/index.aspx?page=20#senioritycredit

General Information concerning City and County of San Francisco Employment Policies and Procedures: http://www.sfdhr.org/index.aspx?page=20

Copies of Application Documents: http://www.sfdhr.org/index.aspx?page=20#copies  Right to Work: http://www.sfdhr.org/index.aspx?page=20#identification. All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Exam Type: Combined Promotive and Entrance or Entrance

Issued: April 26, 2019

Micki Callahan, Human Resources Director Department of Human Resources

Recruitment ID: PBT-5408-096131

PUC/TDT/(415) 554-2416 (#01069990)


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

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