9252 Communications Specialist

Recruitment #TEX-9252-902588


Appointment Type: Temporary Exempt. This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer for a period of up to three (3) years.

What We Do

The San Francisco Human Services Agency (HSA) helps residents experiencing poverty and abuse. Our 2,200+ employees provide a range of services to approximately 250,000 diverse San Franciscans, including: low-income individuals and families trying to access medical insurance, food, and cash assistance. We work to address critical issues like childhood poverty, access to affordable child care, and the needs of older adults and people with disabilities who require support to live at home. Our mission depends on a close partnership with more than 150 dedicated community organizations, and you, by joining our Communications team.

Communications Specialist, Content Manager


The San Francisco Human Services Agency (HSA) is hiring a Communications Specialist to take on the role of Content Manager for our website – sfhsa.org – and social media channels. The Communications Specialist will lead our social media strategy and participate in the full web production lifecycle, including management of editorial calendars, scoping out content requirements, and ongoing refinements that help connect San Franciscans to vial social services programs. Successful candidates must not only understand how to craft compelling content and stories, but also how to deliver targeted, integrated campaigns across our website, social media, intranet, events, and other channels. This role is perfect for someone who is passionate about defining our Agency voice and loves to help creatively build a brand. You will report to the Director of Communications.




·         Create informative, user-focused, and visually compelling content across internal and external communication channels (web, social media, intranet, and marketing collateral);

·         Serve as website chief editor, working in collaboration with our program managers, community partners, developers, UX designers, and service designers;

·         Manage workflows within our web content management system, adhering to consistent voice and brand guidelines;  

·         Own content calendars to ensure our website and social channels remain fresh and engaging;  

·         Incorporate learnings from analytics data into the development of content;  

·         Develop public relations and digital marketing programs that support HSA’s brand strategy objectives, and engage the public;

·         Cultivate our overall social media strategy with the following objectives: brand awareness, key stakeholder engagement, cultural competency, and outreach to San Francisco’s many diverse communities;

·         Lead the development and execution of strategic social media plans, including managing social media accounts;   

·         Evaluate social marketing campaigns for effectiveness with the goal of increasing access to our services; and

·         Lead the work of in-house and agency resources for graphic design, photography, video production, and copywriting.


Why Join the Communications Team?

We are at an exciting juncture in our work. We are in the process of building a communications team and infrastructure to make our critical services more accessible to the public.


Over the coming months and years, we will:

·         Deploy continuous iteration and enhancements to our new custom-built, user-centered website;

·         Overhaul the Agency’s brand and visual identity to make our quality human services more accessible to the public;

·         Take our social media channels to the next level with targeted campaigns to reach more people in need of our services; 

·         Develop internal and external communications plans, with targeted, data-driven outreach campaigns and materials;

·         Move toward more digital, on-line delivery systems of human services.

Our Communications team is responsible for connecting San Franciscans to vital social services and keeping the public informed about public assistance such as the Affordable Care Act, food stamps, early education, and support for our aging population. At a time of great uncertainty at the federal level—particularly for immigrant communities—you will help shape and modernize the way one of the most progressive human service agencies in the nation communicates about a safety net system that touches nearly one in four San Franciscans.   


We are looking for someone who is:


We want talented people with diverse experiences, who are inspired by our mission. We seek those who are excellent writers and communicators, strong collaborators, and reflective thinkers to join our growing team. We want creative individuals who can communicate the compelling story of our work through social media and engaging content for the web. We need people who are self-motivated to get the job done, build relationships, and manage a variety of communications projects across the Agency and consultant teams.


A few reasons you might love this job:


1.      We have a compelling mission at a historic moment in our nation;

2.      We do transformative work in moving people out of poverty to economic security. We want San Franciscans to know our story; and

3.      We have committed, smart colleagues (who also happen to have a sense of humor).  

A few challenges you might face in this job:

1.      We’re building a new communications infrastructure from the ground up which will take time and dedication from our communications professionals to be successful;

2.      We have a large number of programs and services that span three City departments. There are competing priorities to manage throughout our strategic communications planning processes; and

3.      Our work is often impacted by shifting political priorities and policies at the local, state, and national level.

How To Apply

Minimum Qualifications:


Education: Possession of a Bachelor's Degree from an accredited college or university in Journalism, Communications, Public Administration, Business, or a related field.




Experience: Three (3) years of professional experience leading the major functions of a public affairs, public information, or public relations unit, AND One (1) year of professional experience in social media, digital engagement or web content management.


Substitution: Additional experience as described above may be substituted for the required degree on a year for-year basis (up to a maximum of two (2) years). Thirty (30) semester units or forty-five (45) quarter units equal one (1) year. 


Desirable Qualifications:


1.      Exceptional written and oral communications skills;

2.      Ability to refine complex subjects into coherent and easy-to-understand language;

3.      Experience in the role as website content manager and chief editor;

4.      Knowledge of web content management systems. Drupal is a plus;  

5.      Experience with creating and executing communication rollouts and community engagement strategies; 

6.      A proven track record leading innovative social marketing campaigns from concept to launch – both paid and organic;

7.      Excellent creative and visual skills. A knack for digital photography, videography, and graphic design software will help you excel in this role;

8.      Experience managing freelance artists and agency resources in the areas of graphic design, photography, video production, and copywriting;

9.      Strong project management skills;

10.  Relationship and consensus building skills; and

11.  Experience working cross-functionally with all levels of an organization.

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

§ Select the desired job announcement

§ Select “Apply” and read and acknowledge the information

§ Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”

§ Follow instructions on the screen

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding this recruitment or application process, please contact the exam analyst, John Kraus, by telephone at 415-557-5856, or by email at John.C.Kraus@sfgov.org.

Selection Plan

The selection process will include evaluation of applications in relation to minimum requirements. Applicants meeting the minimum qualifications are not guaranteed advancement in the selection process. Depending on the number of applicants, the Agency may establish and implement additional screening mechanisms to comparatively evaluate the qualifications of candidates. If this becomes necessary, only those applicants whose qualifications most closely meet the needs of the Agency will advance in the process.

Conviction History

If you receive a conditional offer of employment, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you were given a conditional offer of employment. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

§ Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.

§ Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you receive a conditional offer of employment, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Terms of Announcement and Appeal Rights: Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at www.jobaps.com/sf.

Copies of Application Documents: http://www.sfdhr.org/index.aspx?page=20#copies

Reasonable Accommodation Request: Information on requesting reasonable accommodation for persons with disabilities can be found at: http://www.sfdhr.org/index.aspx?page=20#reasonableaccommodation

Clerical Errors: May be corrected by the posting of the correction on the Department of Human Resources website at: http://www.sfdhr.org/index.aspx?page=20#announcementsdefinitions

General Information: Concerning City and County of San Francisco Employment Policies and Procedures: http://www.sfdhr.org/index.aspx?page=20

Driver’s License requirement: Most positions require a valid California’s driver’s license: http://www.sfdhr.org/index.aspx?page=20#license

Veteran’s Preference: http://www.sfdhr.org/index.aspx?page=20#veteranspreference

Right to Work: All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States. http://www.sfdhr.org/index.aspx?page=20#identification 


Exam Type:  TEX
Issued: May 22, 2018
Micki Callahan, Human Resources Director
Recruitment ID Number: TEX-9252-902588
HSA/JK 415-557-5856


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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