9179 Manager V, MTA (Chief Spokesperson and Media Relations Mgr)

Recruitment #PEX-9179-098967


The following information describes the civil service classification for which applications are being solicited.
Make sure you read the entire announcement before completing the application form.
The purpose of this announcement is to fill a vacant position in this classification.

Division: Communications and Marketing
Section/Unit: Media Relations
Location: One South Van Ness Ave, 7th Floor, San Francisco, CA

Appointment Type: Permanent Exempt, Full Time – This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

The San Francisco Municipal Transportation Agency (SFMTA) is a department of the City and County of San Francisco with responsibility for ground transportation in the city. The SFMTA operates the San Francisco Municipal Railway (Muni), manages parking and traffic systems, plans streets for bicycling and walking, and regulates taxis and other forms of emerging mobility. The agency also builds major transportation projects including the Central Subway, Van Ness Rapid Transit and Geary Bus Rapid Transit. The SFMTA is one of the city’s largest departments and takes its direction from an independent Board of Directors named by the Mayor and approved by the Board of Supervisors.

A key member of the Communications Division Leadership Team reporting to the Director, the Chief Spokesperson and Media Relations Manager is the SFMTA’s public voice and the lead on all interactions with the media. This highly visible role works directly with agency executives and subject matter experts across the organization to manage earned media by commenting, answering questions and proactively shaping stories that emerge about the agency’s projects, plans and daily operations. The manager will use their well-honed media relations skills, political knowledge and communications expertise to guide the SFMTA’s approach to communicating with the media and shaping the agency’s voice in blogs and social media.

Working in a highly matrixed environment with both communications and operations colleagues, the Media Relations manager will partner with other leaders inside and outside the SFMTA to develop and deliver exceptional communications plans that include media and social media as a core strategy. In addition to media relations, the manager oversees the Customer Communications team which is responsible for real-time customer information and Muni Customer Service.

• Directs all forms of media engagement, including broadcast interviews – both live and recorded.
• Follows legislation and the interest of political bodies in order to anticipate and prepare for media inquiries.
• Manages the Media Relations and Customer Communications teams.
• Shapes SFMTA’s public voice through proactive media relationships and outreach on stories of interest to the public.
• Partners to develop and implement communications plans that support the SFMTA’s strategic objectives.
• Increases awareness and reach of social media channels and the SFMTA blog.
• Understands the city’s transportation code and the City Charter.
• Works diplomatically with the agency’s senior leaders and other city partners.
• Manages and develops communications staff assigned to group and be responsible for the budget related to strategic communications projects.
• Performs related duties and responsibilities as assigned.

1. Possession of a bachelor’s degree in journalism, communications, business, political science, English or a related field; AND
2. Seven (7) years of work experience in a related field; OR
3. Possession of a graduate degree in journalism, communication, business, political science, English or a related field; AND
4. Six (6) years of work experience in a related field.

• A strong track record of media experience that specifically includes broadcast journalism.
• High level of comfort answering questions under pressure and on camera.
• Highly attentive and responsive to inquiries, requests and responses.
• Exceptional written and verbal communications skills.
• Experience managing one or more communications professionals.
• High level of integrity and accountability for work product.
• Familiarity in transportation and public policy sectors.
• Highly experienced in the use of social media including Twitter, Facebook and YouTube.
• Experience with municipal issues facing San Francisco.
• Ability to develop and maintain strong internal and external relationships with people at all levels of an organization.
• Demonstrated career progression in the field of communications or journalism.
• Ability to work productively independently and unsupervised.
• Ability to work flexible hours and be available on short notice.
• Spanish or Chinese language skills.

City and County of San Francisco employment applications for this position will be accepted through an on-line process only. A resume and cover letter must be attached to the online application. Mailed, hand delivered or faxed applications will not be accepted. Visit www.jobaps.com/sf to begin the application process.

• Click and select 9179 Manager V, MTA (Chief Spokesperson and Media Relations Manager) (PEX-9179-098967)
• Click on “Apply” and read and acknowledge the information
• Click on “I am a New User” if you have not previously registered, or on “I have REGISTERED PREVIOUSLY”
• Follow instructions given on the screen.

To submit resume using the online application:
• Select the “Resume” tab in the online application
• Follow instructions given on the screen

To submit cover letter using the online application:
• Select the “Other” tab in the online application
• Choose “Upload” as your method of submittal
• Click on “Upload Attachment”
• Follow instructions given on the screen

If you are having trouble attaching your resume and cover letter to the online application, you may submit by fax to (415) 581-5120, ATTN: 9179 Manager V, MTA (Chief Spokesperson and Media Relations Manager) (PEX-9179-098967). Résumé will not be accepted in lieu of completing the online application.

Computer kiosks are available for the public from 8:00 a.m. to 5:00 p.m. Monday through Friday to file online applications in the lobby of the Department of Human Resources, 1 South Van Ness Avenue, 4th Floor, San Francisco and in the lobby of SFMTA Human Resources office, 1 South Van Ness Avenue, 6th Floor, San Francisco.

Applicants may be contacted by e-mail. It is their responsibility to ensure that their registered e-mail address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses: (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org).

Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application by the SFMTA – Operations Section. If you are having difficulty submitting your application online, please contact us at (415) 646-2744 between 8:30 a.m. – 12:00 p.m. and 1:00 p.m. - 4:30 p.m. Monday through Friday or by e-mail at Lisamarie.Gibson@sfmta.com.

Applicants may be required to submit verification of qualifying education and experience at any point in the application and/or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the examination announcement. Written verification must be submitted on employer’s official letterhead, specifying dates of employment, types of employment (part-time/full-time), job title(s), description of duties performed, and the verification must be signed by the employer. City employees will receive credit for the duties of the class to which they are appointed. Credit for experience obtained outside of the employee’s class will be allowed only if recorded in accordance with the provisions of the Civil Service Commission Rules. Experience claimed in self-employment must be supported by documents verifying income, earnings, business license and experience comparable to the minimum qualifications of the position. Copies of income tax papers or other documents listing occupations and total earnings must be submitted. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the SFMTA by phone at (415) 646-2744 or, if hearing impaired at (415) 701-5043 (TTY) or in writing to the SFMTA Human Resources, HR Operations Section, 1 South Van Ness Avenue, 6th Floor, San Francisco, CA 94103 (specify Class 9179 Manager V, MTA - Chief Spokesperson and Media Relations Manager).

Applicants are responsible for updating their email address or mailing address. Contact Information must be updated online at http://www.jobaps.com/sf by clicking on “Update My Contact Info” and logging into your account. If updating contact information online, applicants must contact the analyst at (415) 646-2744 immediately to inform them of the change. Failure to do so may result in the loss of eligibility.

Make sure your application and any attachments to the application submitted at the time of filing are complete and accurate and include details on all experience, education, training and other information that qualifies you for this recruitment. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used for scoring or considered to determine whether you meet the minimum qualifications.

Employee Wellness Program:
The SFMTA strives to be your employer of choice by providing an environment that supports your personal health & wellbeing with physical, nutritional, mental/emotional and financial resources.
Since 2010 the SFMTA has been providing worksite wellness activities, as well as providing recognition opportunities to those individuals who success-fully achieve personal milestones in wellness.
For more details on the Wellness Program, please visit Employee Wellness Program Description page.

Women, Minorities, and Persons with Disabilities are encouraged to apply
An Equal Opportunity Employer 



Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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