9177 Manager III, MTA

Recruitment #PEX-9177-093953


The following information describes the civil service classification for which applications are being solicited.
Make sure you read the entire announcement before completing the application form.
The purpose of this announcement is to fill a vacant position in this classification.


Division: Communications and Marketing
Section/Unit: Marketing and Digital Communications
Location: One South Van Ness Ave, 3rd Floor, San Francisco, CA

Appointment Type: Permanent Exempt, Full Time – This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

The Marketing and Digital Communications Manager at the San Francisco Municipal Transportation Agency (SFMTA) is charged with developing and delivering information in creative ways that deeply resonates with customers, stakeholders and the public. Using new and existing channels of communication, this position is the agency’s creative life force ensuring excellent consumer-focused communications are integrated throughout all aspects of the SFMTA’s programs and services, including digital communications.

The Marketing and Digital Communications Manager is responsible for leading the agency’s brand marketing and digital communications platforms. Through effective brand management, research, advertising partnerships, sponsorships and events, they shepherd the SFMTA, and its primary subsidiary brand Muni, to improve perception with external audiences. The manager also owns the SFMTA website, the agency’s most public-facing communications interface, and is responsible for ensuring forms of digital communications are responsive to customer needs. The manager develops policies and procedures to streamline marketing and digital communications to reduce bureaucracy and make complicated concepts easier to understand for internal and external stakeholders. Reporting into the Communications Division, this position oversees a diverse team of creative professionals, manages consultants and a marketing budget.

• Manages the SFMTA Brand Strategy including Muni the agency’s largest subsidiary brand.
• Takes a deep, analytical approach to understanding the customer perception, value and satisfaction by using market research and existing data.
• Plans and develops multimedia marketing campaigns including advertising creative development, production and media placement.
• Manages the agency’s corporate website, which hosts over 1 million visitors per year, and other digital communications tools.
• Measures and evaluates results and performance of marketing and outreach programs.
• Oversees special events, exhibits, art programs and the historic photo archive.
• Solicits and develops wide-ranging external partnerships.
• Leads fare and product merchandising program.
• Develops and manages the digital communications strategy, including an email marketing strategy.
• Provides management advice to top-level administrative authority, including to the SFMTA Board and Executive Team.
• Oversees a team of professionals in Marketing, Creative Services, and Special Events.
• Manages procurement of goods and services, contracts and budgets for the Marketing and Digital Communications Unit.
• Establishes performance requirements and development targets; takes appropriate steps to improve performance, including coaching or training; and takes disciplinary action in accordance with Agency policies and procedures.

1. Possession of a baccalaureate degree from an accredited college or university; AND
2. Six (6) years of work experience in marketing, communications, advertising, digital communications or online content creation; AND
3. One (1) year of experience supervising and/or managing staff.

• Demonstrated experience in creating successful marketing programs with proven success in achieving measurable goals.
• Strong analytical skills including experience using Google analytics to measure performance.
• Interest in public policy or transportation, and a desire to work in public service.
• Ability to use Excel, Outlook, PowerPoint and MSWord.
• Digital communications savvy, including experience with a visionary view about technologies such as apps, bots, customized content and virtual reality.
• An excellent judge of tone and the ability to craft content and programs appropriate to the topic and distribution channel.
• Exceptional writing, editing and oral presentation skills.
• Strong creative skills and an eye for superior creative design and presentation.
• Ability to create effective and compelling PowerPoint presentations.
• Experience in managing marketing and communications consultants and vendors.
• Experience working with or implementing Salesforce or a similar CRM software.
• Experience in the procurement of communications, print and digital services.
• Takes initiative and works well in environments with minimal supervision.
• Skilled manager of people with a strong desire and ability to train and mentor team members.
• Ability to work collaboratively with others in a diverse, inclusive team environment.
• Spanish or Cantonese language skills preferred.
• Graduate degree preferred.

City and County of San Francisco employment applications for this position will be accepted through an on-line process only. A resume and cover letter must be attached to the online application. Mailed, hand delivered or faxed applications will not be accepted. Visit www.jobaps.com/sf to begin the application process.

• Click and select 9177 Manager III, MTA (Marketing and Digital Communications Manager) (PEX-9177-093953)
• Click on “Apply” and read and acknowledge the information
• Click on “I am a New User” if you have not previously registered, or on “I have REGISTERED PREVIOUSLY”
• Follow instructions given on the screen.

To submit resume using the online application:
• Select the “Resume” tab in the online application
• Follow instructions given on the screen

To submit cover letter using the online application:
• Select the “Other” tab in the online application
• Choose “Upload” as your method of submittal
• Click on “Upload Attachment”
• Follow instructions given on the screen

If you are having trouble attaching your resume and cover letter to the online application, you may submit by fax to (415) 581-5120, ATTN: 9177 Manager III, MTA (Marketing and Digital Communications Manager) (PEX-9177-093953). Résumé will not be accepted in lieu of completing the online application.

Computer kiosks are available for the public from 8:00 a.m. to 5:00 p.m. Monday through Friday to file online applications in the lobby of the Department of Human Resources, 1 South Van Ness Avenue, 4th Floor, San Francisco and in the lobby of SFMTA Human Resources office, 1 South Van Ness Avenue, 6th Floor, San Francisco.

Applicants may be contacted by e-mail. It is their responsibility to ensure that their registered e-mail address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses: (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org).

Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application by the SFMTA – Operations Section. If you are having difficulty submitting your application online, please contact us at (415) 646-2744 between 8:30 a.m. – 12:00 p.m. and 1:00 p.m. - 4:30 p.m. Monday through Friday or by e-mail at Lisamarie.Gibson@sfmta.com.

Applicants may be required to submit verification of qualifying education and experience at any point in the application and/or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the examination announcement. Written verification must be submitted on employer’s official letterhead, specifying dates of employment, types of employment (part-time/full-time), job title(s), description of duties performed, and the verification must be signed by the employer. City employees will receive credit for the duties of the class to which they are appointed. Credit for experience obtained outside of the employee’s class will be allowed only if recorded in accordance with the provisions of the Civil Service Commission Rules. Experience claimed in self-employment must be supported by documents verifying income, earnings, business license and experience comparable to the minimum qualifications of the position. Copies of income tax papers or other documents listing occupations and total earnings must be submitted. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the SFMTA by phone at (415) 646-2744 or, if hearing impaired at (415) 701-5043 (TTY) or in writing to the SFMTA Human Resources, HR Operations Section, 1 South Van Ness Avenue, 6th Floor, San Francisco, CA 94103 (specify Class 9177).


Applicants are responsible for updating their email address or mailing address. Contact Information must be updated online at http://www.jobaps.com/sf by clicking on “Update My Contact Info” and logging into your account. If updating contact information online, applicants must contact the analyst at (415) 646-2744 immediately to inform them of the change. Failure to do so may result in the loss of eligibility.  

Make sure your application and any attachments to the application submitted at the time of filing are complete and accurate and include details on all experience, education, training and other information that qualifies you for this recruitment.  Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes.  Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not  be used for scoring or considered to determine whether you meet the minimum qualifications.  

Employee Wellness Program:

The SFMTA strives to be your employer of choice by providing an environment that supports your personal health & wellbeing with physical, nutritional, mental/emotional and financial resources. Since 2010 the SFMTA has been providing worksite wellness activities, as well as providing recognition opportunities to those individuals who success-fully achieve personal milestones in wellness. For more details on the Wellness Program, please visit Employee Wellness Program Description page.

Women, Minorities, and Persons with Disabilities are encouraged to apply
An Equal Opportunity Employer


Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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