1314 Public Relations Officer

(Strategic Marketing Campaign Project Manager)

Recruitment #PEX-1314-091191

Introduction




Appointment Type

Permanent Exempt (PEX) Appointment. This position is excluded by the Charter from the competitive civil service examination pursuant to San Francisco Charter Section 10.104 and shall serve (at will) at the discretion of the Appointing Officer. The maximum duration of this permanent exempt appointment may not exceed three (3) years.

About San Francisco Public Library
In 2018, the San Francisco Public Library (SFPL) was named the Gale/Library Journal Library of the Year, the most prestigious award given to any library system in North America. SFPL has also been recognized as a top innovator by the Urban Libraries Council in establishing forward thinking, progressive approaches to library service. SFPL embraces its role as the most democratic of institutions, providing safe and welcoming facilities for all members of the community. Through a robust array of services and programs, the Library places an emphasis on literacy and learning, digital inclusion, social justice, equity, and healthy communities. The library system includes the Main Library, an anchor institution in the City’s civic center, two administrative buildings, and 27 branch libraries that serve all neighborhoods throughout the city. With a collection of more than 3.7 million items, and circulation exceeding 10 million each year, the San Francisco Public Library serves more than 6.6 million visitors annually. For more information, please visit  https://sfpl.org.

Position Description
Reporting to the Manager of Communications & Public Affairs, this position will be responsible for overseeing and managing the Library’s Strategic Marketing Campaign project, an effective and comprehensive public relations program. This position will develop and implement a multi-year strategic public relations messaging and marketing campaign related to the SFPL Strategic Plan. The goal of the campaign will increase the visibility and positive public awareness of SFPL and its neighborhood library facilities as critical learning resources for all ages, a community asset offering both learning and entertainment services, and as a premier urban library. This position will design and implement a professional external communication and outreach plan to publicize and promote Library exhibitions, program activities, events, collections and services; develop partnerships in the community and with the media, and support special requests for media assistance and filming.

Essential functions of the position also include:
• Creates advertising and marketing content that supports the libraries efforts, including writing, designing and preparing for publication in print and/or online format forms, advertisements, brochures, programs, newsletters, the library annual report and other library publications;
• Serves as library spokesperson for day-to-day media inquiries;
• Works proactively on outreach; organizes tours and orientation sessions for the media, contacts individuals and groups;
• Provides information to the press, radio, television, magazines, trade publications, social media and other external communication media;
• Welcomes dignitaries, trade representatives and the general public;
• Acts in a leadership role in organizing library outreach via social media communications;
• Creates, updates, and administers a comprehensive marketing plan which includes identifying opportunities to attract and engage new users and retain current ones; and successfully promoting the Library’s resources, services and programs;
• Identifies services, resources, and programs for marketing and promotional opportunities; develops strategies and carries out a wide range of marketing activities;
• Develops and maintains effective relationships with media; represents and speaks for library to media; solicits media coverage of the library services and programs; writes, produces and distributes news releases; and 
• Performs related duties as assigned.

Desirable Qualifications
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.

• Exceptional written and verbal communication skills.
• Knowledge of San Francisco Bay Area news media market.
• Knowledge of market research and social media trends.
• Knowledge of new and emerging communications technologies such as video trends, social tools and apps.
• Experience in videography, video editing and graphic design.
• Knowledge of the Adobe Suite (Photoshop, Illustrator, InDesign).
• Ability to understand complex concepts and translate them into clear and compelling narratives.
• Ability to deal courteously, effectively and tactfully with diverse populations including coworkers, general public and community organizations and groups.
• Ability to work independently and in a collaborative environment.
• Excellent customer service skills.
• Bilingual proficiency in Spanish or Chinese.

Nature of Work: Ability to lift and carry up to 25 lbs.; may be required to work weekends and/or evenings as needed; and may need to drive to various worksites.

 

Minimum Qualifications

These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification.  Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.

Education:
Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field.

Experience:
Four (4) years of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program.


Substitution:
1) Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

2) Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience.

Note: One (1) year is equivalent to 2,000 hours worked. 2,000 hours of qualifying experience is based on a 40 hour work week.

Applicants must meet the minimum qualifications by the final filing date unless otherwise noted.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the PEX-1314-091191 job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Important:
All work experience, education, training and other information substantiating how you meet the minimum qualifications MUST be included in your application by the filing deadline. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applicant MUST attach the following documents online through JobAps at time of application filing; however, resumes will NOT be accepted in lieu of a completed City and County of San Francisco application.

1. Resume (Upload through “Resume” tab)
2. Cover Letter (Upload through “Other” tab)
3. Verification of qualifying education - copy of diploma showing major or transcripts showing coursework completed (Upload through “Transcripts” tab)

If you have any questions regarding this recruitment or application process, please contact the analyst, Vivian Yeung at (415) 557-4581 or via e-mail at
Vivian.Yeung@sfpl.org.

Verification:
Applicants may be required to submit verification of qualifying education and experience at any point in the application and/or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the announcement. Verification of qualifying experience must be on the employer’s letterhead, show the applicant’s name, dates of service, types of employment (part-time/full-time), job title(s), description of duties actually performed for each position, and must be signed by the employer. If the qualifying experience was performed on a part-time or as-needed basis, the total number of hours worked or average hours worked per week must also be included. Qualifying experience may be verified by performance evaluations showing duties performed. City and County employees will receive credit for the duties of the class to which appointed. Credit for experience obtained outside of the employee's class will only be allowed if recorded in accordance with the provisions of Civil Service Commission Rules. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

NOTE: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Selection Procedures

The selection process will include evaluation of applications in relation to minimum requirements. Depending on the number of applicants, the Department may establish and implement additional screening mechanisms to comparatively evaluate qualifications of candidates. Only those applicants whose qualifications most closely meet the needs of the Department will be invited for an interview.

Note: Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

Conviction History

As a finalist for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a finalist. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are selected as a finalist, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

Conclusion

Terms of Announcement: Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at www.jobaps.com/sf.

Reasonable Accommodation Request: Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable accommodation at: http://www.sfdhr.org/index.aspx?page=20#applicantswithdisabilities

General Information concerning City and County of San Francisco Employment Policies and Procedures: Important Employment Information for the City and County of San Francisco can be obtained at http://www.sfdhr.org/index.aspx?page=20 or hard copy at 1 South Van Ness Avenue, 4th Floor, San Francisco, CA 94103.

Copies of Application Documents: Applicants are encouraged to keep copies of all documents submitted. Submitted documents become a permanent part of the exam records and will not be returned. The hiring department may require applicants to submit the same documents and/or additional documents at a later date.

Right to Work: All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.
http://www.sfdhr.org/index.aspx?page=20#identification

Issued: October 17, 2018
Micki Callahan
Human Resources Director
Department of Human Resources
Recruitment ID Number: PEX-1314-091191
LIB/VY/415-557-4581

Benefits

All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.

 


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