9251 Public Relations Manager

Recruitment #PBT-9251-090392


This is a Position-Based Test conducted in accordance with Civil Service Rule 111A.

The San Francisco Human Services Agency (HSA) is charged with building well-being in our communities and ensuring that all San Franciscans can reach their full potential. Our 2,200+ employees provide a range of services to approximately 200,000 diverse San Franciscans, including: low-income individuals and families trying to access medical insurance, food, and cash assistance; aging adults and children who are victims of neglect or violence; parents seeking affordable childcare; veterans; and older adults and people with disabilities who need support to live at home. Our work depends on a close partnership with over 150 dedicated community organizations, and you, by joining our team in the Agency’s Communication’s Office.

Why Join the Communications Team?

HSA is at an exciting juncture in our communications work.  We are in the process of building a new communications team and infrastructure to make our critical services more accessible to the public.


Over the coming months and years, we will:

·       Launch a rebranding strategy, with the help of an outside communications firm;

·       Develop internal and external communications plans, with targeted, data-driven outreach campaigns and materials;

·       Overhaul our major collateral materials to describe a holistic set of supports and make our quality human services more accessible to the public; and finally,

·       Move toward more digital, on-line delivery system of human services.


Our communications team is responsible for connecting San Franciscans to vital social services and keeping the public informed about public assistance such as the Affordable Care Act, food stamps, early education, and local services to support our aging population. At a time of great uncertainty at the federal level you will help shape and modernize the way one of the most progressive human service agencies in the nation communicates about a safety net system that touches nearly one in four San Franciscans.  


We are looking for someone who is:


We want talented people with diverse experiences, who are inspired by our mission. We seek those who are excellent writers and communicators, strong collaborators, and reflective thinkers to join our growing team.  We want creative, flexible, and analytically minded individuals who can communicate the compelling story of our work through clear, accessible collateral materials, social media, and engaging data visualizations for print and the web.  We need people who are self-motivated to get the job done, are able to build relationships, and manage a variety of communications projects across HSA and creative consultant teams.


What you will do (Essential Duties):

General Functions

1.     Develop public relations and marketing programs that support HSA’s brand strategy objectives, engage the public, and identify innovative methods to bring targeted messages to market;

2.     Design and implement high-impact marketing campaigns targeted to San Francisco residents— both internally managed and in collaboration with external vendors and partners; 

3.     Create informative and visually compelling content across all distribution channels (i.e. websites, intranets, social media, and digital newsletters, ) for both internal and external communications; 

4.     Serve as a spokesperson for the Agency. Develop and maintain effective relationships with media and solicit media coverage of HSA services and programs. Write, produce, and distribute news releases;

5.     Author compelling content for marketing collateral, outreach campaigns, and talking points for internal audiences and external stakeholders;

6.     Evaluate communication campaigns for effectiveness with the goal of increasing access and enrollment in HSA’s array of programs;

7.     Serve as liaison between Agency staff and community groups, providing accurate public, stakeholder, and community information, including crises management communications; and

8.     Represent the Agency at various community, organizational, and governmental meetings.


A few reasons you might love this job:

1.     We have a compelling mission at a historic moment in our nation;

2.     We do transformative work in moving people out of poverty to economic security. We want San Franciscans to know our story; and

3.     We have committed, smart colleagues (who also happen to have a sense of humor).


A few challenges you might face in this job:

1.     We’re building a new communications infrastructure from the ground up which will take time and dedication from our communications professionals to be successful;

2.     We have a large number of programs and services that span three City departments. There are competing priorities to manage throughout our strategic communications planning processes; and

3.     Our work is often impacted by shifting political priorities and policies at the local, state and national level.

Minimum Qualifications

1.     Education:  Possession of a Bachelor of Arts or Science Degree in Journalism, Public Relations, Communications, Public Administration, Political Science, Sociology or a field related to a department's business from an accredited college or university;




2.     Experience:  Five years of experience in public affairs, public/media relations, community relations, international relations, or a related field.


Substitution: Additional qualifying work experience may be substituted for the required education on a year-for-year basis.


Desirable Qualifications:

1.     Exceptional written and oral communications skills. Ability to refine complex subjects into coherent and easy-to-understand language.

2.     Effective media relations skills to engage with editors, reporters, and journalists in the regional market and national media.

3.     Direct experience in strategic communications project management: vendor selection, exceptional organizational skills, and experience managing multiple projects (timelines, budgets, priorities) simultaneously.

4.     Experience managing employee engagement and recognition initiatives, and development of internal communications plans.

5.     Execution of social media strategy and campaigns, both paid and organic.

6.     Ability to work independently and within a team; demonstrated experience working collaboratively with cross-functional teams.

7.     Ability to shape organizational needs into a speech or narrative.

8.     Relationship and consensus building skills. 

VERIFICATION OF EXPERIENCE AND/OR EDUCATION: Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Applicants must meet the Minimum Qualification requirements by the final filing date unless otherwise noted.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

·       Select the desired job announcement

·       Select “Apply” and read and acknowledge the information

·       Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”

·       Follow instructions on the screen


Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding this recruitment or application process, please contact the exam analyst Ivy Yeung by telephone at 415-557-6205 or by email at Ivy.Yeung@sfgov.org.

Selection Plan

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying)

Supplemental Questionnaire Examination (100%)

Selection Procedures

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying):

Candidates will be prompted to complete a Minimum Qualification Supplemental Questionnaire as part of the online employment application. This Minimum Qualification Supplemental Questionnaire is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications for this position. Applicants must also complete the official application. It is essential that applicants provide complete information in identifying their education, experience and training. The Minimum Qualification Supplemental Questionnaire will be used to evaluate if the applicant possesses the required minimum qualifications.

Supplemental Questionnaire Examination (Weight: 100%):

Applicants who meet the minimum qualifications will be eligible to have their Supplemental Questionnaires scored. The Supplemental Questionnaire must be completed and submitted at the same time as the online application. The Supplemental Questionnaire has been designed to measure knowledge, skills and/or abilities in job-related areas which may include but not be limited to: knowledge of communications principles and practices; ability to exercise independent judgment; knowledge of industry regulations; interpersonal skills; written and oral communications ability.


The certification rule for the eligible list resulting from this examination will be Rule of Three.  Additional selection processes may be conducted by the hiring department prior to making final hiring decisions.


Eligible List/Score Report:
A confidential eligible list of applicant names that have passed the civil service examination process will be created, and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six (6) months, and may be extended with the approval of the Human Resources Director.

Upon approval of the Human Resource Director (see Civil Service Rule 111A.26.5), the eligible list/score report resulting from this announcement may be used by other departments that also use this classification or a similar classification. To find other Departments which use this classification, please see https://sfdhr.org/sites/default/files/documents/ASO-Level-Chart.pdf?documentID=21246.

Conviction History

As a finalist for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a finalist. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates applying for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates applying for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are selected as a finalist, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Terms of Announcement and Appeal Rights: Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at www.jobaps.com/sf. The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Seniority Credit in Promotional Exams:
Information regarding seniority credit can be found at:


Copies of Application Documents: http://www.sfdhr.org/index.aspx?page=20#copies

Reasonable Accommodation Request: Information on requesting reasonable accommodation for persons with disabilities can be found at: http://www.sfdhr.org/index.aspx?page=20#reasonableaccommodation

Clerical Errors: May be corrected by the posting of the correction on the Department of Human Resources website at: http://www.sfdhr.org/index.aspx?page=20#announcementsdefinitions

General Information: Concerning City and County of San Francisco Employment Policies and Procedures: http://www.sfdhr.org/index.aspx?page=20

Driver’s License requirement: Most positions require a valid California’s driver’s license: http://www.sfdhr.org/index.aspx?page=20#license

Veteran’s Preference: http://www.sfdhr.org/index.aspx?page=20#veteranspreference

Right to Work: All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States. http://www.sfdhr.org/index.aspx?page=20#identification 



Exam Type:  CPE
Issued: May 12, 2020
Micki Callahan, Human Resources Director

Department of Human Resources
Recruitment ID Number: PBT-9251-090392
HSA/IY 557-6205


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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