City and County of San Francisco

Under general supervision, responsible for video production, acquisition, branding, and scheduling of programming for the City and County of San Francisco.

The 1767 Media Programming Specialist is distinguished from the 1766 Media Production Technician by its responsibility for creating and programming content whereas the latter class follows routine and established procedures. The 1767 is distinguished from the 1769 Media Production Supervisor in that the latter has supervisory responsibility for subordinate staff.

None

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code/class and are not intended to be an inclusive list.

1. Organizes, coordinates and schedules all programming for transmission on the City's cable television channels and website; prepares and maintains daily programming logs, updates on-air video guide and internet schedules under a weekly deadline for 24-hour playback; monitors transmissions to insure accurate adherence to playback schedules; uses professional video equipment to prepare video recordings for transmission and oversees those engaged in preparation of video recordings for transmission; updates and maintains computerized records database(s); organizes, catalogs & maintains the station’s media library.

2. Conducts research, outreach and networking to acquire outside programming and public service announcements for transmission on the channels and website; screens programs for appropriate content and technical quality; and communicates program information to public and city staff.

3. Designs and produces graphics and motion graphics for video productions, station ID, and public service announcements; ; coordinates acquisition of information and images, edits and converts text and graphics to be incorporated into graphic designs; defines consistent graphic standards for the station’s branding and trains staff in graphics production techniques and the correct application of designs.

4. Develops program information for television and internet channels, the website, social media, and digital bulletin board system; creates marketing and branding plans and strategies to achieve consistent and recognizable identity; initiates new visuals for programs to gain viewer audience; develops and maintains the channel's information bulletin board system and may develop content for digital signage for delivery of City department PSA information.

5. Creates scripts, produces, coordinates production logistics, directs on-camera talent and crew, and operates video production equipment for the recording and/or live transmission of original programs and City government meetings and events; edits videos, adds graphics, and encodes recorded programs for transmission on city cable channels and website; may serve as on camera talent and voice over talent for production programs and public service announcements.

6. Formats, edits and updates public service announcement information into viewable and readable "on-air" public information; recognizes deficiencies in video and sound and make adjustments to on-air transmission signals; troubleshoots broadcast quality multi-camera audio and video systems; and may provide basic maintenance for video systems.

7. Performs related duties as required.

Knowledge of: program scheduling techniques including operating all aspects of an automated playback system; data base, spread sheet and word processing software applications; research methods and techniques and basic record keeping principles; media production principles and techniques including use of broadcast quality audio and video production equipment; graphic design principles and techniques; graphics/animation applications, specifications and implementation resources; basic maintenance and troubleshooting of hardware and software applications and network for video systems; Windows and Macintosh operating systems.

Ability to: set-up, operate and troubleshoot a variety of audio and video equipment (hardware & software) including professional studio, ENG, and robotic video cameras, character generators, video and audio mixers, light and grip equipment, audio & video switchers, and video editing applications; operate a variety of office equipment, set up and maintain records, track resources; format, edit and update information into viewable and readable "on-air" public information; recognize deficiencies in video and sound; shoot digital still photos; communicate effectively in writing and verbally; establish and maintain effective and cooperative working relationships with public, city staff and programming sources and communicate clearly while directing staff; respond to public in a polite and tactful manner.

These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification.  Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.

Education:

Experience:
Four (4) years of broadcast production experience.

License and Certification:
Possession of a valid California Driver's license.

Substitution:
A certificate from a recognized media production program may substitute for one (1) year of the required experience.

Possession of a baccalaureate degree from an accredited college or university in broadcasting, graphic design, or a related field may substitute for two (2) years of the required experience.

Supplemental Information:

Essential duties require the following physical skills and work environment: travel to production locations and moving and/or lifting of heavy equipment; exposure to disagreeable weather conditions; working in small confined spaces, among crowds, or unpredictable field conditions.

Established: 9/20/2000

Amended: 6/22/2015

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.