Under direction, plans, organizes, develops, implements, and coordinates: strategic initiatives to provide resources for developing Animal Shelter services, marketing/public relations/community/volunteer outreach activities and programs for the department; develops marketing and public relations plans and oversees the implementation of activities associated with these functions; and performs other work as required.
This class is responsible for coordination, operation and delivery of Animal Shelter community outreach, volunteer, and public/media relations programs. This job class serves as a resource to other managers and staff within the Animal Shelter in a designated area of expertise and coordinates and/or initiates community outreach/public relations programs across operational and/or programmatic units. The employee in this classification represents the Animal Shelter and its programs in a variety of community and media forums. The incumbent has professional and management responsibility for the cultivation, development, and monitoring of resources for development and improvement projects.
Knowledge of:
Working knowledge of:
- Management, training, fundraising, human/public relations principles and marketing techniques.
- Public and private grant application and administration processes and requirements.
- Public relations, communications and marketing.
- Practices and techniques of volunteer and donor engagement.
- Leadership, project management, team building techniques.
- Principles and practices of contract development and administration.
- Principles and practices of public administration, including organization, management and budgeting.
- Methods and practices related to the preparation, publication and distribution of press releases, media and marketing materials, and public service announcements.
- Techniques of project development and implementation.
- Local government organization and operations and interrelationships between County government and community.
Some knowledge of:
- Personnel policies and procedures.
- Application of data processing to departmental operations.
Ability to:
- Plan, develop, organize and coordinate projects and programs.
- Develop and execute a plan to locate, pursue and cultivate potential public and private funding opportunities.
- Develop effective partnerships with diverse constituencies, including volunteers and community partners.
- Negotiate and administer contracts and grants according to designated guidelines and regulations.
- Coordinate, prioritize, and integrate multiple projects in a timely, cohesive, and effective manner.
- Define, analyze, evaluate and solve problems.
- Establish and maintain effective working relationships with volunteers, employees, private consultants, contractors, public officials, donors, community partners, and the public;Instruct, persuade, negotiate, and motivate individuals with diverse backgrounds and business/personal interests.
- Speak publicly before large and small groups and individuals at all organizational and social levels in a positive, inclusive, and motivational manner.
- Exercise good judgment and sensitivity in discussing and resolving issues.
- Interpret, apply and explain laws, legislation, ordinances, and administrative policies and procedures.
- Operate a computer and designated software programs to include word processing, desktop publishing, spreadsheets, databases, and specialized publication applications to input, access and analyze information.
- Prepare clear and concise oral and written reports.
- Communicate effectively before groups.
- Make field visits to supervise staff and events.
- Prepare and monitor project budgets and assist in preparation of division budget Supervise, train and evaluate subordinate staff.
Education and Experience:
Any combination of education and experience that would provide the required knowledge and abilities is qualifying, unless otherwise specified. A typical way to obtain the knowledge and abilities would be:
Three years of progressively responsible experience coordinating and/or managing public relations, community outreach, program development and/or program management functions in public or private organizations; AND college coursework equivalent to two years of undergraduate level studies in Public Relations, Marketing, Journalism, English, Communications, Speech or a closely related field.
Additional experience coordinating and/or directing marketing/public relations/community/volunteer outreach services may be substituted for the required coursework on a year-for-year basis.
Desired Qualification:
Possession of a Bachelor’s Degree from an accredited college or university in Public Relations, Marketing, Journalism, English, Communications, Speech or a closely related field.
SPECIAL REQUIREMENTS, CONDITIONS: License/Certificate: Possession of a valid California class C driver license or the ability to provide suitable transportation that is approved by the appointing authority.
PREVIOUS CLASS TITLES: None.
Bargaining Unit: 11
Workers Comp Code: 1073
EEOC Code: 02
Occ Unit Group: 85