To inform, promote and market Placer County to internal and external audiences using digital communication tools; to develop high-quality digital content for the County website and other social media platforms; to plan, develop, coordinate and oversee the day-to-day digital media communication strategies of Placer County.
The Digital Communications Specialist level recognizes a single position classification that assumes digital communication activities on behalf of the County Executive’s Office.
SUPERVISION RECEIVED AND EXERCISED
Receives direct supervision from the Director of Communications and Public Affairs or other management staff.
May exercise technical and function supervision over technical and clerical personnel.
EXAMPLES OF ESSENTIAL DUTIES
Duties may include, but are not limited to, the following:
In support of the County Executive’s Office, coordinate and manage digital communication to internal and external audiences.
Oversee design and layout of the County website; develop media branding image and digital marketing efforts.
Prepare marketing and outreach strategies in a digital environment including social media, digital advertising, web-based communication, and digital newsletter preparation.
Identify, create, and deliver digital messages to the public and employees via internet and intranet.
Create digital applications for community engagement and outreach.
Direct, research and manage the development of messages and graphics for internet and intranet web pages.
Plan, organize, develop and direct the activities of communications made available on the County website and other social media sites.
Write, proofread, edit, and update external and internal County website and social media sites to provide clear, brand-consistent, strategically driven County messages.
Build and maintain positive working relationships with co-workers, other County employees and the public using principles of good customer service.
Perform related duties as assigned.
Experience and Training
Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:
Experience: Three (3) years of increasingly responsible professional work experience in digital communications.
Training: Equivalent to a Bachelor's degree from an accredited college or university with major course work in communications, video production, advertising, computer science, business or public administration, or related field.
License or Certificate: May need to possess a valid driver’s license as required by the position. Proof of adequate vehicle insurance and medical clearance may also be required.
KNOWLEDGE, SKILLS, AND ABILITIES
Web content management systems including text and embedded graphics, photos, video and audio that displays content and/or interacts with the user.
Principles and practices of digital communication systems.
Principles and practices of emerging trends related to digital communication.
Mobile application development and related technology.
Software applications including website development, graphic design, word processing, spreadsheet and database applications.
Pertinent local, state and federal laws, rules, and regulations.
English usage, spelling, grammar and punctuation.
Modern office procedures, methods and computer equipment.
Keep up to date on cloud based digital communication trends and technologies.
Keep abreast of digital trends and new technology.
Analyze data and recommend strategies.
Work closely with other County departments to coordinate media information for internal and external audiences.
On a continuous basis, sit at desk and in meetings for long periods of time. Intermittently walk, stand, bend, squat, climb, kneel or twist to reach equipment; perform simple grasping and fine manipulation; use telephone and communicate through written means.
Interpret and apply department, County, State, and Federal policies, procedures, rules and regulations; interpret complex information regarding County programs and issues.
Communicate clearly and concisely, both orally and in writing.
Write, edit, and proofread content.
Work with various cultural and ethnic groups in a tactful and effective manner.
Establish and maintain effective working relationships with those contacted in the course of work.