Under direction, assists in the development and administration of the District’s communication strategy and organizational branding efforts.
Essential Job Functions
Essential job functions are fundamental, core functions common to positions in a classification. They are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are designed to be descriptive and not restrictive, incumbents may complete one or all of the job duties listed or tasks of similar kind not specifically listed here.
Assists with the development and administration of the communication strategy for the District; ensures that the activities of the Office of Public Affairs align with the communication strategy.
Assists with the development and maintenance of branding guidelines for the District; ensures that materials produced by the Office of Public Affairs adhere to the branding guidelines.
Researches, writes and edits text for brochures, fliers, posters, press releases, media advisories, photo captions, social media messages and signage and supervises such activities.
Designs brochures, fliers, posters, booklets, press releases and photo releases.
Takes photographs to support Public Affairs initiatives; organizes and maintains online photograph library and provides photo selections to the public as needed.
Manages, monitors and controls the District’s external and internal internet content and design in cooperation with other Public Affairs staff and other organizational units.
Assists with planning, administering and monitoring the Public Affairs budget.
Plans and organizes community outreach events sponsored by the District; coordinates and staffs other special events supported by the District.
Makes educational and informational presentations; arranges for speakers to attend presentations at schools or other public events; develops educational materials.
Prepares and responds to public inquiries and prepares draft responses for media inquiries by conducting research and formulating appropriate responses.
Assigns, supervises and reviews work; ensures staff compliance with District policies and procedures including Personnel Rules and Administrative Procedures; completes performance reviews; addresses employee complaints and grievances; may recommend employment actions such as hiring, transfer, suspension, promotion or discharge.
Other Job Functions
Performs other duties as assigned.
Work is performed in a typical office environment and requires the use of standard office equipment including computers. Some duties such as attendance at community outreach events or District presentations may be performed outside of the office and require the operation of a motor vehicle.
Desirable Knowledge, Skills and Abilities
Thorough knowledge of public relations and communications principles and practices.
Thorough knowledge of mass communication media including electronic and social media, print media, television and radio.
Knowledge of governmental structure, functions and administration.
Knowledge of the principles, practices, and techniques of photography including printing and developing of photographic materials.
Ability to undertake and complete complex and sensitive public information assignments effectively and according to schedule.
Ability to research, write and edit written materials.
Ability to work effectively with District officials, resource personnel and members of the media.
Ability to coordinate and manage project teams and provide project oversight.
Ability to plan and supervise the work of subordinate analysts and administrative staff.
Ability to communicate effectively, orally and in writing.
Minimum Qualification Requirements
Graduation from a four-year accredited college or university majoring in journalism, communications, public relations or a closely related field and four years of public relations, public information and/or journalism experience.
Professional experience in journalism, public information or public relations activities may be substituted for the required education on a year-for-year basis to a maximum of two years.
One year of service with the District as a Public Affairs Specialist.
Civil service status as a Public Affairs Specialist.