The fundamental reason this classification exists is to formulate and direct the public relations efforts of various city departments. The essential functions of this position are: advises Mayor/Director on media and citizen interactions; implements public information programs in order to disseminate information to the public; coordinates special events and programs; creates/designs documents; and develops and executes short- and long-term public communications/marketing strategies. Work is performed independently, using considerable judgment and initiative. The Public Relations Specialist reports to the Director of Public Information and External Affairs and/or the Director of Public Safety.
Bachelor’s degree with major course work in journalism, communications, public affairs, or a related field and three (3) years of experience in the field of public affairs, public relations, public and internal information, journalism or communications; or an equivalent combination of education and experience.
NOTE: Qualifying education, training and experience that provide the
requisite knowledge, skills and abilities to perform the job will be considered.