MPT Senior Manager, Media Buyer
Recruitment #22-007047-0002
Department | Maryland Public Television |
---|---|
Date Opened | 6/9/2022 5:45:00 PM |
Filing Deadline | 8/22/2022 11:59:00 PM |
Salary | $64,613.00 - $87,663.00/year |
Employment Type |
Full-Time
|
HR Analyst | Shawann Hudson |
Work Location |
Baltimore County
|
Introduction
Maryland Public Television, commonly known as MPT, is a
public television network that broadcasts throughout the entire state of
Maryland and the District of Columbia and into parts of Delaware, Pennsylvania,
Virginia, and West Virginia. MPT is Maryland's only statewide broadcaster.
Headquartered in Owings Mills, MPT is a member of the Public Broadcasting
Service (PBS) and is a producer of both locally and nationally distributed TV
programs and digital content.
LOCATION OF POSITION
Maryland Public
Television
11767 Owings
Mills Blvd
Owings Mills MD
21117
Open to a fully remote schedule.
Main Purpose of Job
This
position is responsible for the overall metrics, development, execution, and management
of video media strategies, buys and related functions across linear television
and digital video efforts. Programmatic media campaigns will encompass all
activities from planning, initial buy assessment, negotiation, ongoing buy
management, final reporting and reconciliation.
This
is a Special Appointment position, and serves at the pleasure of the Appointing
Authority.
POSITION DUTIES
Professionally represent
Maryland Public Television's ad agency and develop a positive brand through the
creation of compelling media strategies.
Monitor and analyze media
campaigns through marketing metrics such as return on investment (ROI).
Manage day-to-day account
activities and ensure all buying guidelines are met (creative, dayparts,
program restrictions, etc.).
Monitor media to ensure
rotations are running as scheduled.
Compile and analyze marketing
and media data to inform buy recommendations and implementation of customized
strategies.
Research media trends,
opportunities and target media consumption.
Negotiate, plan, schedule,
and manage successful advertising television (linear and video services).
Campaigns to secure optimal
schedules and efficiencies.
Research the best pricing for
each market by using up to three rounds of proposal requests (RFPs).
Negotiate with vendors for
creative and custom added value integration opportunities.
Work collaboratively with
planners and/or agency/client planning personnel.
Maintain regular
communications and good vendor relationships to remain current on pricing,
inventory conditions, as well as relevant station/network/media outlet specific
information for applicable accounts.
Prepare a summary of the buy
in client friendly terms.
Maintain all buy information
using tracking software provided by MPT.
Communicate with essential
MPT staff and trafficking service.
MINIMUM QUALIFICATIONS
Education: Bachelor's
degree from an accredited college or university.
Experience:
Three (3) years of professional experience with programmatic media planning and
buying campaigns.
Note:
Candidates may substitute seven (7) years
of experience with programmatic media planning and buying campaigns for
the required education and experience.
DESIRED OR PREFERRED QUALIFICATIONS
Strong preference will be given to applicants that possess the following. Include clear and specific information on your application regarding the qualification(s).
Proficiency with Microsoft Word, PowerPoint, and Excel.
Experience researching media trends, opportunities and
target media consumption.
Experience with marketing metrics such as ROI, frequency, gross
rating points, etc.
Exceptional analytics, budget management skills, writing and
organizational skills.
Ability to work in a fast-paced environment, juggle multiple priorities and meet deadlines.
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Employees in
this classification may be assigned duties which require the operation of a
motor vehicle. Employees assigned such duties will be required to possess a
motor vehicle operator's license valid in the State of Maryland.
SELECTION PROCESS
Please make sure that you provide
sufficient information on your application to show that you meet the
qualifications for this recruitment. All information concerning your
qualifications must be submitted by the closing date. We will not consider
information submitted after this date. Successful candidates will be
placed on the eligible (employment) list for at least one year.
For
education obtained outside the U.S., a copy of the equivalent American
education as determined by a foreign credential evaluation service must be
provided prior to hire.
EXAMINATION PROCESS
The
assessment may consist of a rating of your education, training, and experience
related to the requirements of the position. It is important that you
provide complete and accurate information on your application. Please
report all experience and education that is related to this position.
BENEFITS
FURTHER INSTRUCTIONS
The online applications are Strongly recommended. However, if
you are unable to apply online, the paper application (and supplemental
questionnaire) may be submitted to Maryland Public Television – HR, 11767
Owings Mills Blvd., Owings Mills, MD 21117. Paper application materials
must be received by the closing date for the recruitment. No postmarks
will be accepted.
If
additional information is required, the preferred method is to upload. If
you are unable to upload, please fax the requested information to
410-581-4382. Only additional materials that are required will be accepted
for this recruitment. All additional information must be received by the
closing date and time.
For questions regarding this recruitment, please contact S
Hudson at 410-581-4267.
If you are having difficulty with
your user account or have general questions about the online application
system, please contact the MD Department of Budget and Management, Recruitment
and Examination Division at 410-767-4850 or Application.Help@maryland.gov.
Appropriate
accommodations for individuals with disabilities are available upon request by
calling: MD TTY Relay Service 1-800-735-2258.
We
thank our Veterans for their service to our country.
People
with disabilities and bilingual candidates are encouraged to apply.
As
an equal opportunity employer, Maryland is committed to recruitment, retaining
and promoting employees who are reflective of the State's diversity.