MPT Senior Manager, Media Buyer
|Department||Maryland Public Television|
|Date Opened||6/9/2022 5:45:00 PM|
|Filing Deadline||8/22/2022 11:59:00 PM|
|Salary||$64,613.00 - $87,663.00/year|
|HR Analyst||Shawann Hudson|
Maryland Public Television, commonly known as MPT, is a public television network that broadcasts throughout the entire state of Maryland and the District of Columbia and into parts of Delaware, Pennsylvania, Virginia, and West Virginia. MPT is Maryland's only statewide broadcaster. Headquartered in Owings Mills, MPT is a member of the Public Broadcasting Service (PBS) and is a producer of both locally and nationally distributed TV programs and digital content.
LOCATION OF POSITION
Maryland Public Television
11767 Owings Mills Blvd
Owings Mills MD 21117
Open to a fully remote schedule.
Main Purpose of Job
This position is responsible for the overall metrics, development, execution, and management of video media strategies, buys and related functions across linear television and digital video efforts. Programmatic media campaigns will encompass all activities from planning, initial buy assessment, negotiation, ongoing buy management, final reporting and reconciliation.
This is a Special Appointment position, and serves at the pleasure of the Appointing Authority.
Professionally represent Maryland Public Television's ad agency and develop a positive brand through the creation of compelling media strategies.
Monitor and analyze media campaigns through marketing metrics such as return on investment (ROI).
Manage day-to-day account activities and ensure all buying guidelines are met (creative, dayparts, program restrictions, etc.).
Monitor media to ensure rotations are running as scheduled.
Compile and analyze marketing and media data to inform buy recommendations and implementation of customized strategies.
Research media trends, opportunities and target media consumption.
Negotiate, plan, schedule, and manage successful advertising television (linear and video services).
Campaigns to secure optimal schedules and efficiencies.
Research the best pricing for each market by using up to three rounds of proposal requests (RFPs).
Negotiate with vendors for creative and custom added value integration opportunities.
Work collaboratively with planners and/or agency/client planning personnel.
Maintain regular communications and good vendor relationships to remain current on pricing, inventory conditions, as well as relevant station/network/media outlet specific information for applicable accounts.
Prepare a summary of the buy in client friendly terms.
Maintain all buy information using tracking software provided by MPT.
Communicate with essential MPT staff and trafficking service.
Education: Bachelor's degree from an accredited college or university.
Experience: Three (3) years of professional experience with programmatic media planning and buying campaigns.
Candidates may substitute seven (7) years of experience with programmatic media planning and buying campaigns for the required education and experience.
DESIRED OR PREFERRED QUALIFICATIONS
Strong preference will be given to applicants that possess the following. Include clear and specific information on your application regarding the qualification(s).
Proficiency with Microsoft Word, PowerPoint, and Excel.
Experience researching media trends, opportunities and target media consumption.
Experience with marketing metrics such as ROI, frequency, gross rating points, etc.
Exceptional analytics, budget management skills, writing and organizational skills.
Ability to work in a fast-paced environment, juggle multiple priorities and meet deadlines.
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.
The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.Resumes will NOT be accepted in lieu of completing the online or paper application.
The online applications are Strongly recommended. However, if you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to Maryland Public Television – HR, 11767 Owings Mills Blvd., Owings Mills, MD 21117. Paper application materials must be received by the closing date for the recruitment. No postmarks will be accepted.
If additional information is required, the preferred method is to upload. If you are unable to upload, please fax the requested information to 410-581-4382. Only additional materials that are required will be accepted for this recruitment. All additional information must be received by the closing date and time.
For questions regarding this recruitment, please contact S Hudson at 410-581-4267.
If you are having difficulty with your user account or have general questions about the online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or Application.Help@maryland.gov.
Appropriate accommodations for individuals with disabilities are available upon request by calling: MD TTY Relay Service 1-800-735-2258.
We thank our Veterans for their service to our country.
People with disabilities and bilingual candidates are encouraged to apply.
As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.