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Web Content Specialist

Recruitment #22-002587-0004


The Maryland Health Benefit Exchange (MHBE) is accepting applications for a vacant Web Content Specialist position!

MHBE is responsible for the administration of the Maryland Health Connection, the State's health insurance marketplace, under the Patient Protection and Affordable Care Act of 2010 (ACA). MHBE works with the Maryland Department of Health, Maryland Insurance Administration, Department of Human Services, and stakeholders statewide. 

Vision Statement: High-quality, affordable health coverage for all Marylanders
Mission Statement: We improve the health and well-being of Marylanders by connecting them with high-quality, affordable coverage through innovation, technology, and customer service. 
Values: Diversity & Inclusion, Innovation, Collaboration, & Ethics




MHBE is adhering to a hybrid work schedule. Work for this position will be completed at a remote location of your choice three days per week and at our office located at 750 E. Pratt St, 6th Floor, Baltimore, MD 21202, two days per week.

Main Purpose of Job

The main purpose of the Web Content Specialist is to design, edit, implement and optimize content on three websites (consumer site, stakeholder site and intranet) compatible with agency brand standards and compliant with 508 standards. The position will work closely with other members of the Marketing and Outreach department, the IT staff, and internal and external customers to develop and integrate the agency’s websites.

Primary areas of responsibility are the, and the intranet, using WordPress, HTML, Javascript, and graphic design tools such as Adobe Creative Suite. 

The Web Content Specialist recommends and supports best practices in web design; proactively reviews and manages website content for timeliness, relevance and accuracy, runs routine link and performance checking tools, reports on results. The specialist fixes issues, ensures site quality across all browsers and devices, measures the success of campaigns through analytics and reporting, analyzes and adapts sites using Google Analytics, and keeps up on web usability trends to implement on sites when appropriate. The specialist also tests website accessibility and usability for compliance with ADA 508 standards.


  • Develops and maintains agency intranet, Maryland Health Connection and Maryland Health Benefit Exchange websites as required.
  • Ensures content is accurate, consistent, adopts health literacy best practices across the three websites.
  • Ensure navigation is clear and user friendly for consumers, stakeholders and staff.
  • Analyze website efficacy and navigation. Update and maintain website navigational structure and taxonomy. 
  • Monitors Google Analytics to recommend and implement content and design improvements and measure the success of various campaigns.
  • Ensure site quality across devices.
  • Identify obsolete material and meet with internal stakeholders to update pages.
  • Develop surveys for stakeholders to solicit feedback about website usability and implement changes as necessary. 
  • Help evaluate new tools and platforms and keep an eye on trends that could enhance agency’s websites.
  • Writing, reviewing, editing short videos. Create graphics and edit photos for agency websites. 


Experience:   Nine years of experience in administrative staff or professional work. One year of this experience must have involved one or more of the following:  the supervision of other employees, overseeing and coordinating the general operations of a unit, applying rules and regulations, or exercising responsibility for the development of policies or procedures.


1. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and five years of experience in administrative staff or professional work for the required experience.  One year of this experience must have involved one or more of the following:  the supervision of other employees, overseeing and coordinating the general operations of a unit, applying rules and regulations, or exercising responsibility for the development of policies or procedures.

2. Candidates may substitute additional graduate level education at an accredited college or university at the rate of 30 credit hours on a year-for-year basis for the required experience.

3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.


  • Strong verbal and written communication skills.
  • Hands-on experience working with content management systems (ex. Wordpress) and basic understanding of HTML/CSS.
  • Proficiency in Adobe Creative Cloud.
  • Experience with ADA compliance.   
  • Basic understanding of web analytics.
  • Understanding of UX and how it drives consumer action.
  • Experience managing projects working with cross-functional teams to achieve goals. 


Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.


Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year.


The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.



The online application process is STRONGLY preferred. IF you are unable to apply online, you may submit a paper application and resume:

via email:
via mail: Maryland Health Benefit Exchange
Attn: Office of Human Resources
750 E. Pratt St, 6th Floor
Baltimore, MD 21202

Resumes will not be accepted in lieu of completing the online or paper application. Applications must be received no later than the close of business on the closing date.

Appropriate accommodations for individuals with disabilities are available upon request by calling MD TTY Relay Service.

For questions concerning this recruitment, please contact: TTY Users: call via Maryland Relay

This employer participates in E-Verify. If you accept an offer of employment, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any employment action against you.

As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State's diversity. People with disabilities and bilingual candidates are encouraged to apply. We thank our Veterans for their service to our country and encourage them to apply.

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