Recruitment #22-129-3613

Job Description

As a key member of the Public Affairs and Communications team in the Office of the County Administrator, the Social Media Manager will be responsible for developing and executing a countywide social media strategy. The Social Media Manager will collaborate with the Public Affairs and Communications team, departmental communicators and subject matter experts to launch multifaceted social media tactics that meet marketing and communication goals. This is an exciting opportunity for individuals with expertise in social media policy, strategy development and best practice implementation in large organizations.

The Social Media Manager's responsibilities include:

  • Establish countywide best practice social media guidelines and processes to ensure consistency of administration, including voice and brand
  • Develop a communication and engagement strategy for all social media channels to inform and engage the county's diverse audiences
  • Develop and maintain a social media content calendar
  • Generate, edit, plan, publish and share engaging content daily
  • Monitor and respond to constituent inquiries
  • Create and manage social media campaigns and paid advertising
  • Define, monitor, and report metrics
  • Track and analyze campaign and content performance, assess and translate data into recommendations and plans for modifying and informing future campaigns
  • Monitor and report trends in social media tools and applications
  • Advise management and serve as a resource to countywide content publishers regarding a broad range of social media topics
  • Enforce countywide social media policies and procedures

The successful candidate will be self-motivated, organized, and creative, with strong attention to detail and demonstrate handling multiple priorities simultaneously. The social media manager will be required to understand how to vet content with subject matter experts and management to ensure content is accurate and approved prior to publishing. The Social Media Manager collaborates with the other members of the Public Affairs and Communications team, the Board of Supervisors, and staff in County departments to support countywide priorities, including initiatives of the Board of Supervisors and senior leadership and all county departments.


HIRING RANGE: $68,970.58-$94,834.54

Salary Commensurate with Experience

Job Requirements

A bachelor's degree in communications or related field and three years of relevant experience, including one year supervisory experience.

Demonstrated proficiency and creativity in social media. Social media experience simultaneously managing multiple company or organizational accounts, such as Facebook, Twitter, Nextdoor, Instagram, TikTok, YouTube, LinkedIn, including implementing policies and guidelines. Understanding of current social media best practices, including strategies for managing inappropriate comments on the county's posts. Experience with social media tools, reporting and analysis. Ability to deliver creative content, including text, images, and video, for diverse audiences. Understanding of copywriting, graphic design, layout and publishing best practices and principles. Strong organizational and project management skills with the ability to prioritize. Excellent written and verbal communication skills.

PREFERRED QUALIFICATIONS: Master's degree in a related field. Experience managing social media platforms for large multi-faceted companies and/or government organizations. 

Special Requirements

This position is considered essential personnel and therefore will be required to work on-site during emergencies, including closures of the County government and full activations of the Emergency Operations Center (EOC). In addition, this position will require some after-hours work to support routine and emergency meetings and events.

Post Conditional Offer Contingencies

Successful candidate will undergo a criminal background, credit, and DMV record checks.

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