Los Angeles Community College District

Student Recruitment Coordinator (#5040)

$31.39-$38.89 hourly / $5,440.90-$6,740.30 monthly / $65,290.80-$80,883.60 annual


Develops, coordinates, implements and evaluates a comprehensive and innovative recruitment program to attract students to a variety of programs at a college.

Typical Duties

Develops and coordinates innovative approaches to recruitment based on concepts and goals established by campus administration.

Establishes recruitment program standards, goals, and strategies to achieve those objectives.

Provides program administration and serves as the technical expert to college administrators and program managers on recruitment activities, planning, and development.

Promotes the recruitment program among faculty and staff to elicit their ideas, support, and participation in the program.

Interfaces with representatives of educational institutions, business organizations community groups and District student service programs to encourage participation, stimulate interest, and coordinate recruitment strategies

Conducts oral presentations for high school groups, college fairs, and other events to encourage school enrollment.

Analyzes, evaluates, and reports on the effectiveness of recruitment activities to college administrators.

Effectively utilizes standard office software applications to compile data and prepare correspondence, presentations, and descriptive, statistical, evaluative, and detailed reports related to recruitment.

Personally performs all levels of recruitment duties, on an as needed basis.

Develops and conducts in-service training for staff assigned to perform recruitment activities.

Prepares a wide variety of student recruitment and college promotional materials such as new releases, brochures, public service announcements, and exhibits.

Attends and participates in professional conferences and meetings concerned with recruitment.

Prepares recruiting budgets, monitors the expenditure of moneys for recruitment efforts, and maintains budget balances, records, and statements.

Participates in long range planning meetings to provide the recruitment program perspective on proposed changes in college goals and objectives.

Recruits, trains, and supervises assigned staff.

Performs related duties as assigned.

Distinguishing Characteristics

A Student Recruitment Coordinator develops, coordinates, implements, and evaluates a comprehensive and innovative student recruitment program at a college.

A Student Recruiter locates qualified individuals through community, college, high school, and personal contacts and encourages their enrollment in general and/or specially funded programs of a college.


General supervision is received from an academic or classified administrator. Immediate supervision is exercised over lower-level recruitment and clerical staff.

Class Qualifications

Knowledge of:

Recruitment techniques

Educational institutions, business associations, news media, and community groups in the college’s service area

Fundamentals of budgetary preparation and control

Principles of public relations, publicity, and marketing

Principles and techniques of research

Proper business English, punctuation, spelling, and grammatical usage

Admissions requirements and enrollment procedures of the college

Eligibility requirements and application procedures related to Financial Aids, EOPS, and other special programs and services

Social, ethnic, and cultural characteristics of the population served by the college

Social media networks, web and other media resources

Student activities and services at the college

Principles of supervision and training

Recordkeeping procedures

Capabilities of computer applications, systems, and hardware common to the management of student recruitment activities

Ability to:

Independently plan and implement a comprehensive and innovative recruitment program

Coordinate complex and diverse recruitment activities

Gather pertinent facts and data related to a recruitment program, make thorough analyses, and arrive at sound conclusions

Interface effectively with individuals from various ethnic and socio-economic backgrounds and different levels of academic achievements

Communicate effectively orally and in writing

Effectively utilize computer equipment and software in the performance of duties

Establish and maintain effective working relationships with administrators, staff, and representatives of a wide variety of organizations and groups

Supervise, train, and coordinate assigned staff

Prepare clear and comprehensive reports, correspondence, and publicity materials

Prepare clear, comprehensive, effective, and persuasive written and oral presentations

Travel to local high schools, community organizations, public agencies, and other off campus locations to recruit prospective students

Learn general and specialized computer applications

Entrance Qualifications

Education and Experience:

A. A bachelor's degree from a recognized college or university.


Two years of full-time, paid experience in implementing a student recruitment program, promoting a student services program or community services program, or a related field. Supervisory experience within these fields is desirable.


B. An associate degree or its equivalent from a recognized college or university.


Four years of full-time, paid experience in implementing a student recruitment program, promoting a student services program or community services program, or a related field. Supervisory experience within these fields is desirable.


A valid Class “C” California driver's license is required.

Travel to locations throughout the District is required.

Reasonable Accommodations

Our class specification generally describes the duties, responsibilities, and requirements characteristic of the position(s) within this job class. The duties, responsibilities, and requirements of a particular position within this class may vary from the duties of other positions within the class.

In accordance with the Americans with Disabilities Act (ADA), the Los Angeles Community College District provides reasonable accommodation to qualified individuals with covered disabilities on a case-by-case basis throughout the application, examination, and hiring processes and throughout employment. If an individual is in doubt about his or her ability to perform the duties and responsibilities of a position or possession of any other requirement noted in a class specification or job announcement, he or she should always apply for a position and request reasonable accommodation at the appropriate time.


CLASS: 5040; EST: 7/3/1994; REV: 4/21/2021;