Los Angeles Community College District

Web Designer (#1141)

$38.33-$47.49 hourly / $6,644.30-$8,231.12 monthly / $79,731.60-$98,773.44 annual


Definition

Designs, develops, maintains, and modifies a college's or the District Office's Web site and portal and supporting Web pages.

Typical Duties

Consults with administrators and department heads to define, design, and implement Web pages and portal, improve existing ones, and discuss new directions and technology.

Maintains awareness of District and college policies and management initiatives, and identifies opportunities to use Web and portal technologies to further those initiatives.

Interfaces with technical staff and outside resources to develop and enhance Web presence.

Defines Web presentation standards and content development procedures for Web site and portal.

Works with college and District Office public relations staff to develop effective marketing and PR campaigns using web technologies.

Works with portal administrator(s) to develop effective personalization schemes.

Consults with administrators and department heads to define content and knowledge management strategies and appropriate taxonomies to support those strategies.

Builds consensus and gathers support and signoff on any significant modifications to the Web site and portal of assigned location.

Determines placement of all new information submitted by program areas and develops and maintains a Web information database.

Converts submitted materials to Web documents.

Edits contents of Web pages.

Designs, creates, and optimizes software-based Web graphics including user interface features, site animation, and special effects elements.

Secures programming and graphics support as needed.

Prepares and makes presentations on Web and portal projects to senior management at the District and/or colleges.

Tests and maintains Web links by implementing Web site management software.

Compiles and analyzes Web page hit statistics.

Organizes the navigational structure of the assigned Web site.

Advises and trains users in the design and authoring of Web documents.

Establishes and maintains design and style guides.

Assists information technology staff in analyzing, troubleshooting, and evaluating computer hardware and software technologies related to Web site development.

Researches new Web features and tools that might be useful for authoring documents, for maintaining the Web site, and for expanding online offerings.

Collaborates with Web staff and management at other locations to improve effectiveness and efficiency of the District's network of Web sites.

Serves as a member on a Web advisory team.

Performs related duties as assigned.

Distinguishing Characteristics

A Web Designer designs, develops, maintains, and modifies a college’s or the District Office’s Web site and portal and supporting Web pages. The use of creativity and demonstrated graphic design skills are critical elements of this classification.

A Web Architect designs, develops, and maintains the technical architecture of Web-based applications.

Supervision

General supervision is received from an academic or classified administrator or supervisor. Technical assistance is provided to staff with lower-level technical skills.

Class Qualifications

Knowledge of:

Principles and techniques of user-centered Web design and development

Techniques of creating Web pages to meet various accessibility guidelines

Artistic elements of Web design

Effective knowledge and content management techniques and strategies

Techniques for implementing business process improvement using Web-based platforms and technologies

Techniques for Web page design for cross-browser and cross-platform compatibility

Techniques for search engine optimization

Hands-on skills with Web development languages/tools such as HTML; CSS; Javascript; Macromedia Dreamweaver and Fireworks; Adobe Acrobat, Flash, and Photoshop; SQL; Oracle; and Microsoft Access, Word, Excel, and PowerPoint

Basic database development techniques with respect to database-driven Web sites, particularly using ASP/ADO, JSP, VBScript, and Jscript

Enterprise Resource Planning systems Enterprise Portal capabilities, including Knowledge Management, iViews, Pages, and Roles

Template-based Web page development

Principles of color theory and typography

Project management principles and tools such as Microsoft Project

Principles of computer network operations in a multi-server environment

Operation and use of technical equipment such as hand-held digital cameras and web cameras

New trends and developments in the areas of Web site design, usability, information architecture, and accessibility

Principles of marketing and communications to reach diverse audiences with the goal of delivering specific messages and information

Ability to:

Design, develop, and maintain Web pages using Web development software

Apply creativity in the design of Web pages and portals

Create and maintain knowledge and content management architectures for a large Web site and portal

Design, create, and optimize Web graphics using computer software

Consult with administrators and staff to define, design, and implement new Web pages and improve existing ones

Analyze, evaluate, and edit text for the Web, navigation structures, user interfaces, and other elements necessary to produce an effective Web site

Converts submitted materials to Web documents

Troubleshoot and resolve a variety of Web site linkage, access, and related operational problems

Train users in the design and authoring of Web documents

Meet schedules and timelines

Independently plan and organize work projects

Establish and maintain effective working relationships with administrators, faculty, and students

Communicate difficult technical concepts in clear and understandable terms

Write comprehensive and clear technical procedures, documentation, reports, and communications related to Web navigation and design

Learn the characteristics of new Web page design and development software and equipment and update technical skills to adapt to changing technology

Entrance Qualifications

Education and Experience:

A. Graduation from a recognized four-year college or university with a major in Web-based communications, graphic design, information technology, or a related field AND one year of recent, full-time, paid experience in the design and development of an educational or business Web site.

OR

B. Graduation from high school or its equivalent AND twenty-four semester units from a recognized college or university in Web-based communications, graphic design, information technology, or a related field AND three years of recent, full-time, paid experience in the design and development of an educational or business Web site.

OR

C. Graduation from high school or its equivalent AND five years of recent, full-time, paid experience in the design and development of an educational or business Web site.

Reasonable Accommodations

Our class specification generally describes the duties, responsibilities, and requirements characteristic of the position(s) within this job class. The duties, responsibilities, and requirements of a particular position within this class may vary from the duties of other positions within the class.

In accordance with the Americans with Disabilities Act (ADA), the Los Angeles Community College District provides reasonable accommodation to qualified individuals with covered disabilities on a case-by-case basis throughout the application, examination, and hiring processes and throughout employment. If an individual is in doubt about his or her ability to perform the duties and responsibilities of a position or possession of any other requirement noted in a class specification or job announcement, he or she should always apply for a position and request reasonable accommodation at the appropriate time.

 


CLASS: 1141; EST: ; REV: 9/10/2013;