Performs advanced skilled creative and technical work involved in writing, editing, and maintaining site standards for new development. Works with web providers, graphic designers and developers for web pages and websites. Exercises team leadership and coordination responsibility with internal staff and external clients and vendors.
A Bachelor's degree of Arts in English, Mass Communications, Journalism, Technical Writing, Information Architecture, and Five years of experience with high traffic websites and creating content within a enterprise level web content management systems.
an equivalent combination of education, training and experience that would reasonably be expected to provide the job-specific competencies noted below.
JOB SPECIFIC COMPETENCIES
The competencies required of positions in this job classification are a mix of public relations, journalism, copywriting, marketing, and content development. Depending on the specific position, successful employees in this job classification would require:
Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below.
Leads projects on web content creation and helps supervise the work of junior content coordinators. Formulates comprehensive project plans and strategies pertaining to developing and improving web-based content for all websites.
Work closely with departments and agencies to educate and train web content providers on developing content strategies, proper content creation and content maintenance.
Help manage web compaign projects, including production of specific web marketing pieces, and demonstrate the ability to keep intradepartmental teams on target with established project goals and deadlines. Conducts pertinent statistical research and strategy analysis within the areas of digital content and communications to promote a positive informative relationship between county government and online constituents.
Develop content for digital outreach and online outreach campaigns to include enewletters, web blogs and other social media.
Maintain quality checks on multiple aspects of web projects to ensure professional standards and best practices are employed. Review online content on an ongoing basic and provide recommendations to department and agencies to improve their web content offerings.
Represent the department/agency at meetings, functions and events.
This classification description is not intended to be, nor should it be construed as an all-inclusive list of the duties associated with a particular position. Management may require incumbents to perform job duties other than those contained in this document at any time.
CLASS: SRWBCOGENS; EST: 10/1/2015; REV: ;