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Hillsborough County Government

Social Media Strategist (#SOCMEDGENP) GENP
$20.72-$32.89 Hourly / $3,591.47-$5,700.93 Monthly / $43,097.60-$68,411.20 Yearly


To perform professional public relations duties by planning the timely development, administration and release of information regarding programs and services to foster and improve media and community relations for Hillsborough County via social media and digital engagement platforms. Works independently to develop County's social media content and messaging, and provide advice and consultation to department director and the County management on social media strategy, policy and practices.


Associate's Degree in Communications, Public Relations, Public Administration, Marketing, Information Architecture, or related field; and one year of public relations experience.


An equivalent combination of education, training, and experience that would reasonably be expected to provide the job-specific competencies noted.


  • Customer Commitment - Proactively seeks to understand the needs of our customers and provide the highest standards of service.
  • Dedication to Professionalism and Integrity - Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve.
  • Organizational Excellence - Takes ownership for excellence through one's personal effectiveness and dedication to the continuous improvement of our operations.
  • Success through Teamwork - Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals.


  • Knowledge of social media platforms, their primary functions, and audience of each platform.
  • Knowledge in deciphering analytics and using research for plan development with an emphasis on social media and new media.
  • Knowledge of customer service best practices.
  • Skill in graphics, photography/videography, design, or publishing.
  • Ability to demonstrate exemplary customer service skills.
  • Ability to use analytical skills and inductive reasoning to devise new, non-standard approaches to complex problems.
  • Ability to conduct long-range strategic planning for organizational effectiveness and to plan events that will occur throughout the year.
  • Ability to develop and maintain positive ongoing external relationships with various groups.
  • Ability to handle extremely delicate/sensitive relationships and complex situations, information, and materials.



Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below.

  • Plans the timely development, administration, and release of information regarding programs and services to foster and improve media and community relations for Hillsborough County via social media platforms.
  • Researches and recommends platforms and best practices for use by the County.
  • Provides professional consultation to Communications and County Administration regarding social media strategy, and contributes to the development of integrated communication plans.
  • Attends meetings as needed and works with department representatives and directors concerning projects, programs, and special events.
  • Exercises independent professional judgment on social media planning, content, and messaging.
  • Calculates and reports appropriate engagement metrics for each social media platform used by the County.
  • May oversee the work of teammates involved in maintaining social media platforms.

 This classification description is not intended to be, nor should it be construed as an all inclusive list of the duties associated with a particular position. Management may require incumbents to perform job duties other than those contained in this document at any time.


CLASS: SOCMEDGENP; EST: 10/10/2016; REV: ;