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Hillsborough County Government

Public Relations Strategist (#PRSTRGCSBQ) CSBQ
$23.34-$38.17 Hourly / $4,045.60-$6,616.13 Monthly / $48,547.20-$79,393.60 Yearly


The Public Relations Strategist is responsible for providing marketing and communication and facilitating strategic priorities and initiatives. This position performs professional and strategic public relations duties, including strategizing the timely development, administration, and dissemination of information regarding a wide range of programs and services to foster and improve education, media, and community relations throughout Hillsborough County, while protecting and building the reputation of the agency to which assigned.


A Bachelor’s Degree; and
Three years of experience planning, implementing or managing public relations, community relations, marketing or integrated communications programs.

An equivalent combination of education, training and experience that would reasonably be expected to provide the job-specific competencies noted below.


  • Customer Commitment - Proactively seeks to understand the needs of our customers and provide the highest standards of service
  • Dedication to Professionalism and Integrity - Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve
  • Organizational Excellence - Takes ownership for excellence through one's personal effectiveness and dedication to the continuous improvement of our operations
  • Success through Teamwork - Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals


The competencies required of positions in this job classification are a mix of public relations, journalism, copywriting, marketing, and content development. Depending on the specific position, successful employees in this job classification would require:

  • Considerable knowledge of the principles and practices of public relations/media relations strategy development and how it relates to positive public/media relations.
  • Comprehensive knowledge of writing and editing press releases, positioning stories, pitches, articles and other communications materials.
  • Comprehensive knowledge and understanding of social media platforms and target audiences.
  • Sound knowledge of English grammar, punctuation, spelling and proofreading.
  • Basic knowledge of photography and an understanding of visual standards, and working knowledge of storytelling through photos and the applications of visual standards.
  • Knowledge and understanding of the Public Relations profession Code of Ethics.
  • Thorough understanding of the local media market and deadlines.
  • Strong copywriting and editorial skills.
  • Demonstrated planning, project management, and facilitation skills.
  • Ability to create content for public relations collateral including brand journalism content.
  • Ability to manage content and program development end-to-end providing direction, working integrated across departments.
  • Ability to handle extremely delicate/sensitive relationships and complex situations, information, and materials.
  • Ability to use considerable initiative, think independently, and exercise sound judgment in order to protect the County’s reputation.
  • Ability to assist in writing and editing press releases, pitches and articles.
  • Ability to provide expert counsel on effective public relations strategies to produce effective outcomes.
  • Ability to think strategically in order to develop and execute public relations programs and provide counsel on the best way to communicate information.
  • Ability to establish and maintain effective working relations with others within and outside own organization.
  • Ability to communicate effectively both orally and in writing including presentations.
  • Ability to deal courteously and effectively with others while maintaining a positive, proactive attitude.
  • Dedication and commitment to a quality work product.
  • Ability to provide leadership, analyze situations and data, and recommend an appropriate course of action.
  • Flexible and adaptable, capable of thriving in a rapidly changing and fast paced entrepreneurial organization that values collaboration.


Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below.

  • Supports the Executive Director in developing and implementing purposeful and creative messaging that is tied to the strategic initiatives of the organization.
  • Assists in implementing new initiatives that tie to the organization’s Strategic Plan and promoting these initiatives to a broad audience.
  • Provides content for and manages all marketing and communications efforts in a variety of areas including web content, publications, social media, and media and public relations.
  • Develops and strategizes public relations and marketing campaigns related to special events, programs, and County initiatives.
  • Develops proactive media outreach strategies including news releases, pitches, talking points, web content/brand journalism, and overall messaging.
  • Conducts media and community relations to foster a positive informative relationship between County government and the community.
  • Provides public relations management to departments, including counsel related to public relations strategies, communications plans, social media, and events. This includes developing strategic public relations plans with tactics such as collateral development, talking points, web content/brand journalism, and messaging to include media strategy.
  • Provides media relations and expertise guidance to departments. Responds to media in an efficient and timely manner.
  • Prepares recommendations involving special community matters, public meetings, events and/or programs.
  • Creates PowerPoint presentations and other indicators of progress made in the implementation of the Strategic Plan.
  • Provides direction for the organization’s marketing database, to ensure that it is capable of appropriately segmenting key constituency groups.
  • Collaborates with internal and external publics as needed to ensure effective, well-executed public relations and marketing programs.
  • Keeps current with technology and trends for communications.
  • Tracks, monitors and evaluates activities, placements and accomplishments.
  • Performs other related duties as required.

This classification description is not intended to be, nor should it be construed as an all inclusive list of the duties associated with a particular position. Management may require incumbents to perform job duties other than those contained in this document at any time.