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Hillsborough County Government

Digital Media Producer III (#DMP3GENS) GENS
$25.69-$40.78 Hourly / $4,452.93-$7,068.53 Monthly / $53,435.20-$84,822.40 Yearly


Performs highly technical duties related to planning, scriptwriting, producing and directing taped and live television productions, and assisting the Station Manager in day-to-day administrative and technical operations of the television station. Plans and manages multi-media projects with a high level of independence and responsibility.


A Bachelor's degree in Mass Communications, Radio/TV Broadcasting, Film, Education Mefdia, Advertising, Public Relations, or other mass communications field; and
Three years of experience producing television or video programs; and
Possession of a valid Driver's License.

An equivalent combination of education, training and experience that would reasonably be expected to provide the job-specific competencies noted below.


  • Customer Commitment - Proactively seeks to understand the needs of our customers and provide the highest standards of service.
  • Dedication to Professionalism and Integrity - Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve.
  • Organizational Excellence - Takes ownership for excellence through one's personal effectiveness and dedication to the continuous improvement of our operations.
  • Success through Teamwork - Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals.


  • Considerable knowledge of television production techniques, language, equipment, and applications.
  • Considerable knowledge of integration of digital media for web applications to include audio, video, graphics, 3-D animation, and associated metadata.
  • Considerable knowledge of video editing systems, computer generated graphics and audio editing software.
  • Considerable knowledge of transcoding processes used to format digital media for web based programming.
  • Considerable knowledge of digital media processes in regard to internet streaming, high speed networks and digital storage.
  • Considerable knowledge of live event staging and event productions to include audio reinforcement, presentation, lighting and recording.
  • Considerable knowledge of the software and hardware used in the organization to which assigned, including compositing, 3D and animation programs.
  • Considerable knowledge of operating system software.
  • Considerable knowledge of industry standards and practices for media archiving, cataloging and storage.
  • Considerable knowledge of RAID based and digital tape (LTO-series) archiving for media applications.
  • Considerable knowledge of signal standards for broadcast television to include digital and internet transmission technologies.
  • Working knowledge of agency standards for hardware and/or software.
  • Working knowledge of computer technical publications and reference material.
  • Skill in communicating technical information to non-technical users.
  • Skill in systematic problem solving.
  • Skill in developing, reviewing and editing documentation.   
  • Skill in setting up and operating television production equipment.
  • Ability to determine and meet client's needs.
  • Ability to plan, organize and direct the production of television and video programs.
  • Ability to direct the actions of others toward a specific goal.
  • Ability to work effectively with others.
  • Ability to communicate effectively both orally and in writing.
  • Ability to write scripts in a logical and understandable manner.


Note: The following duties are illustrative and not exhaustive. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. Depending on assigned area of responsibility, incumbents in the position may perform one or more of the activities described below.

  • Assists Station Manager in the day-to-day administrative operation of the television station.
  • Acts as project manager for large installation and/or technical projects including television broadcast, internet streaming, social media networks and event planning and staging.
  • Manages and updates databases used for graphics, project schedules, software licensing and media content storage.
  • Coordinates and conducts preproduction sessions to plan the effective use of time, budget, and materials to achieve a professional, air ready video product. Writes and edits scripts; schedules remote shoots including performers and crews; and edits video productions.
  • Researches and collects information for use in developing program ideas and scripts. Provides technical guidance to digital media staff when producing more technically difficult productions.
  • Operates video equipment such as television cameras, switchers, audio mixers, videotape recorders/players, edit controllers, character generators, and dimmer boards.
  • Schedules digital media staff to videotape meetings.
  • Schedules, trains and oversees temporary and freelance staff.
  • Reads professional publications, researches changes in technology, and recommends changes to equipment or procedures as appropriate.
  • Assists technical staff in troubleshooting equipment problems.
  • Prepares production progress reports.
  • Performs other related duties as required.

This classification description is not intended to be, nor should it be construed as an all inclusive list of the duties associated with a particular position. Management may require incumbents to perform job duties other than those contained in this document at any time.

CLASS: DMP3GENS; EST: 7/9/2014 10:45:00 AM; REV: 7/9/2014 10:45:00 AM;